Media Edge
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Media Edge
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Author : David L. Altheide
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2014-10-30
Media Edge written by David L. Altheide and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-30 with Language Arts & Disciplines categories.
This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in 'Media Logic', co-authored with Robert P. Snow in 1979.<BR> Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.<BR> From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.
Cutting Edge Social Media Approaches To Business Education
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Author : Charles Wankel
language : en
Publisher: IAP
Release Date : 2010-09-01
Cutting Edge Social Media Approaches To Business Education written by Charles Wankel and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-01 with Computers categories.
Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.
The News We Deserve
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Author : Marc Edge
language : en
Publisher: Transmontanus
Release Date : 2016
The News We Deserve written by Marc Edge and has been published by Transmontanus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Journalism categories.
Literary Nonfiction. THE NEWS WE DESERVE: THE TRANSFORMATION OF CANADA'S MEDIA LANDSCAPE documents the most under-reported story in Canadian news: the behind- the-scenes takeovers, mergers, share swaps, regulatory maneuvers, and private ambitions that have reshaped the content and business models of today's print and online newspapers to privilege corporate profits and political influence over the goal of informing citizens. A generation of laissez-faire government attitudes towards media ownership smoothed the way for the stealthy transformation of Canada's mainstream press from its old ideal as fearless expositor of truth, as epitomized by Woodward and Bernstein, to a partisan, activist press that openly advocates certain outcomes.
Controversial Images
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Author : Feona Attwood
language : en
Publisher:
Release Date : 2013
Controversial Images written by Feona Attwood and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Psychic trauma and mass media categories.
Gaining The Publicity Edge
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Author : Marsha Friedman
language : en
Publisher: Forbesbooks
Release Date : 2019-09-03
Gaining The Publicity Edge written by Marsha Friedman and has been published by Forbesbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-03 with Business & Economics categories.
Pick up a newspaper, turn on the TV or radio, or log onto a news website and you will discover a plethora of experts offering insights on the day's events or providing tips to help readers, viewers, or listeners improve their lives. But these experts and the media didn't find each other by happenstance. In Gaining the Publicity Edge: An Entrepreneur's Guide to Growing Your Brand Through National Media Coverage, Marsha Friedman-- bestselling author and founder of News & Experts--reveals how to build your brand by becoming one of the go-to people the media turn to again and again. Marsha has helped thousands of top professionals develop and enjoy the status of being known in the media and in society at large as leading authorities in their fields. Now she's here to share her knowledge and help you do the same. In Gaining the Publicity Edge, you will learn how to - understand the needs of the media; - successfully pitch yourself to journalists, producers, and hosts; - determine which medium is the best match for you and your message; - give a great interview; and - leverage your media coverage to build your brand as an expert. Let Marsha's expertise help you gain the coverage you deserve as an expert in your field!
Official Gazette Of The United States Patent And Trademark Office
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Author :
language : en
Publisher:
Release Date : 2002
Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Patents categories.
Environmentalism And The Mass Media
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Author : Graham Chapman
language : en
Publisher: Psychology Press
Release Date : 1997
Environmentalism And The Mass Media written by Graham Chapman and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Drawing on interviews with journalists, media pictures and public opinion surveys in both UK and India, the authors outline the differing cultural, religious and political contexts which form the `world views' of North and South.
Gonzo Governance
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Author : David L. Altheide
language : en
Publisher: Taylor & Francis
Release Date : 2022-10-24
Gonzo Governance written by David L. Altheide and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-24 with Social Science categories.
Drawing on social science and communications theory, Gonzo Governance offers a new interpretation of presidential power that shifts focus to the media dynamics that surrounded Donald Trump. The former president’s unhinged behavior and skilled media and digital manipulations changed the nature and process of significant governance at the federal and state levels, including denying election results and restricting voting opportunities. He went "Gonzo" – promoting himself without regard for conventional norms and practices – and blasted ideological fault lines into explosive political fragments, resulting in so much dissensus that numerous legislators would not recognize the newly elected President Biden, nor would they agree to take a potential life-saving vaccine because it had been associated with a politicized virus, COVID-19. Nurtured by media logic and a communications ecology that has wedded people to digital technologies and formats that govern the structure, grammar, form, expectations, and meanings of messages that can entertain, enlighten, and disinform, this form of governance alters the fundamental way that information is communicated. David L. Altheide emphasizes how these changes informed Donald Trump’s electoral strategies as well as the insurrection attempt on the U.S. Capitol on January 6, 2021.
Beginning Dreamweaver Mx
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Author : Charles E. Brown
language : en
Publisher: John Wiley & Sons
Release Date : 2004-08-18
Beginning Dreamweaver Mx written by Charles E. Brown and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-18 with Computers categories.
What is this book about? With this book you'll quickly be creating powerful, dynamic web sites with Dreamweaver MX - the latest version of Macromedia's powerful, integrated web development and editing tool. You'll learn how to use the tools and features of Dreamweaver to construct three complete sites using HTML, JavaScript, Active Server Pages (ASP), and databases. We start by creating a hobbyist site - The Cooking Place - that you can use to list your favorite recipes, ingredients, and dishes. What does this book cover? As you build this site you'll learn how to use Dreamweaver MX to Plan, create, and set up a web site Add web pages to the site and edit their content Use Stylesheets and templates to create a consistent style across the site Use tables, frames, and layers to lay out web pages Add dynamic effects - like drop down menus - to web pages using JavaScript and DHTML Interact with users via forms on web pages Create dynamic ASP web pages to respond to user actions and input As you progress through the book, the sites you create become ever more ambitious. The second site you build is a fan site for soccer that provides information on upcoming events for fans around the world. As you build the second site you'll learn how to use Dreamweaver MX to: Add logic to your ASP pages, so that you can display different information to different users, based on their location, or even the time of day Keep track of users as they move around the site, so that you can learn what parts of your site are the most popular Secure parts of the web site so that only authorized users are allowed to see sensitive information Personalize the web site for individual users - so that the site appears in the colors of the user's favorite team or so that the user only sees events in their home country Store and extract information about users and upcoming events in a database - and use this information to dynamically create web pages The final site in the book shows off many of the advanced features of Dreamweaver MX, as you walk through how to design a modular, extensible, and scalable site, and create a set of dynamic building blocks that can be quickly modified and reused in different sites. As you build this site - which is used to display a set of images that users can view and purchase - you'll learn how to use Dreamweaver MX to: Create a set of building blocks whose look and content is determined dynamically by the settings in a database Create a content management page that you can use to mange the database that stores information about the images on the site, including their title, price, and how they should be laid out Put the building blocks you created earlier to a variety of uses, including a news blogger, a media display, and a product display Use Dreamweaver Extensions to make our building blocks easy to reuse and to add e-commerce functionality to the site At the end of some of the chapters you'll find a series of suggested exercises from the author that are designed to test your understanding of what's been covered in the chapter as well as to encourage you to experiment with the features of Dreamweaver MX and to modify and extend the example applications. Who is this book for? This book is primarily for complete beginners to web site programming who have access to Dreamweaver MX and want to learn how to create dynamic web sites with it. But the book doubles as a comprehensive reference to the features of Dreamweaver MX, so it will also be a useful resource to more experienced web developers who want to learn how to use the latest version of Dreamweaver. As you work through the book, you'll learn how to program using Active Server Pages (ASP), but this will prove useful even if you eventually want to use Dreamweaver MX to create web sites with JavaServer Pages (JSP), ASP.NET, PHP, or ColdFusion MX. Programming in any of these languages is very similar in Dreamweaver MX, and the core concepts you learn in building web sites with ASP are applicable and easily transferred to other languages. To help, the book includes four appendices that provide fast paced guides on how to get started using JSP, ASP.NET, PHP, and ColdFusion MX with Dreamweaver MX. What do you need to use this book? To run the examples in this book on your computer you'll need: Dreamweaver MX Microsoft Windows 98, 98SE, 2000 or XP Professional If you don't have a copy of Dreamweaver MX you can download a 30-day evaluation edition from Macromedia at http://www.macromedia.com/software/trial_download/. The evaluation edition is fully-featured, and you'll be able to use it to work through all the examples in the book. If you have Microsoft Windows Me, Windows XP Home Edition, or a Macintosh you'll still be able to create all the examples in the book but to see them in action you'll need to use a remote server, as your operating system doesn't, by default, include a web server that can process ASP pages. Fortunately, getting access to an ASP web host is easy -- there are dozens available. And to make things even easier, the book includes detailed information on how to set up a web application to use a remote server or web host.
The Social Media Mba
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Author : Christer Holloman
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-19
The Social Media Mba written by Christer Holloman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-19 with Business & Economics categories.
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.