Gaining The Publicity Edge
DOWNLOAD
Download Gaining The Publicity Edge PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Gaining The Publicity Edge book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Gaining The Publicity Edge
DOWNLOAD
Author : Marsha Friedman
language : en
Publisher: Forbesbooks
Release Date : 2019-09-03
Gaining The Publicity Edge written by Marsha Friedman and has been published by Forbesbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-03 with Business & Economics categories.
Pick up a newspaper, turn on the TV or radio, or log onto a news website and you will discover a plethora of experts offering insights on the day's events or providing tips to help readers, viewers, or listeners improve their lives. But these experts and the media didn't find each other by happenstance. In Gaining the Publicity Edge: An Entrepreneur's Guide to Growing Your Brand Through National Media Coverage, Marsha Friedman-- bestselling author and founder of News & Experts--reveals how to build your brand by becoming one of the go-to people the media turn to again and again. Marsha has helped thousands of top professionals develop and enjoy the status of being known in the media and in society at large as leading authorities in their fields. Now she's here to share her knowledge and help you do the same. In Gaining the Publicity Edge, you will learn how to - understand the needs of the media; - successfully pitch yourself to journalists, producers, and hosts; - determine which medium is the best match for you and your message; - give a great interview; and - leverage your media coverage to build your brand as an expert. Let Marsha's expertise help you gain the coverage you deserve as an expert in your field!
Getting Attention
DOWNLOAD
Author : Susan Y Kohl
language : en
Publisher: Routledge
Release Date : 2012-05-23
Getting Attention written by Susan Y Kohl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
Give Your Marketing A Digital Edge A 10 Book Bundle Special Edition
DOWNLOAD
Author : Gabriela Taylor
language : en
Publisher: Global & Digital
Release Date : 2013-10-06
Give Your Marketing A Digital Edge A 10 Book Bundle Special Edition written by Gabriela Taylor and has been published by Global & Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-06 with Business & Economics categories.
She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you'll refer to again and again. Here's what the Give Your Marketing a Digital Edge includes: Budget Marketing - How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? Targeting Your Market - Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there's a lot more to know if you want to maximize business success and avoid blunders. Plan, Create, Optimize, Distribute - Your Strategic Roadmap to Content Marketing Success: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Google Best Practices - How to Build and Market Your Business with Google: YouTube, Google+, Google+ Local, Google News, Google SEO, AdWords, AdSense, etc. - this book tells you how you can make money using everything Google has to offer. Socialize to Monetize - How To Run Effective Social Media Campaigns across the Top 25 Social Networking Sites: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Pinterest Marketing - The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. Tumblr for Business - The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, create social buzz, and take your business to the next level. Advertising in a Digital Age - Best Practices for AdWords and Social Media Advertising: learn how to use online advertising to reach more people, interact with your community, collect feedback and monitor results in real-time, adjust your advertising quickly, and target and retarget your messages for relevancy all on a tiny budget. Mobilize to Monetize - The Fast Track to Effective Mobile Marketing: when you use mobile technology to promote a brand and its products and services anytime, from anywhere, you can target your messages based on information you already have and engage your customers directly. Globalize to Monetize - Taking Your Online Business to New Markets: marketing globally requires cultural understanding and overcoming barriers of language and culture are crucial to successfully market globally.
The Marketer S Guide To Public Relations
DOWNLOAD
Author : Thomas L. Harris
language : en
Publisher:
Release Date : 1991-02-07
The Marketer S Guide To Public Relations written by Thomas L. Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-02-07 with Business & Economics categories.
The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer's mind and heart and build strong consumer awareness and preference. However, in today's ``overcommunicated'' society, mass and even target advertising lose some of their cost-effectiveness. That's where ``marketing public relations'' (MPR) comes in, making the most of the strength of news, events, community programs, and other powerful communication modalities. Covers this emerging trend in public relations, showing not only why MPR helped companies gain a competitive edge, but also how it is used by its most sophisticated practitioners to get maximum mileage from product introductions, special events marketing, brand name associations and company reputation, how to extend a product's life cycle, defend products at risk, and more. Features examples and actual cases illustrating the success of MPR.
The Marketing Edge
DOWNLOAD
Author : George E. Palmatier
language : en
Publisher:
Release Date : 1995-03-28
The Marketing Edge written by George E. Palmatier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03-28 with Business & Economics categories.
Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.
On The Edge
DOWNLOAD
Author : Dennis Tourish
language : en
Publisher: Routledge
Release Date : 2015-05-22
On The Edge written by Dennis Tourish and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-22 with History categories.
This is the first book to document the extent of political cults on both the right and left and explain their significance for mainstream political organizations. The authors outline the defining characteristics of cults in general, and analyze the degree to which a variety of well-known movements fall within the spectrum of cultic organizations. The book covers such individuals and groups as Lyndon LaRouche, Fred Newman, Ted Grant, Marlene Dixon, the Christian Identity movement, Posse Commitatus, Aryan Nation, militias, and the Freemen. It explores the ideological underpinnings that predispose cult followers to cultic practices, along with the measures cults use to suppress dissent, achieve intense conformity, and extract extraordinary levels of commitment.
Why Didn T You Just Do What You Were Told
DOWNLOAD
Author : Jenny Diski
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-15
Why Didn T You Just Do What You Were Told written by Jenny Diski and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Literary Collections categories.
'Nothing about Jenny Diski is conventional. Diski does not do linear, or normal, or boring ... highly intelligent, furiously funny' Sunday Times 'Funny, heartbreaking, insightful and wise' Emilia Clarke 'She expanded notions about what nonfiction, as an art form, could do and could be' New Yorker Jenny Diski was a fearless writer, for whom no subject was too difficult, even her own cancer diagnosis. Her columns in the London Review of Books – selected here by her editor and friend Mary-Kay Wilmers, on subjects as various as death, motherhood, sexual politics and the joys of solitude – have been described as 'virtuoso performances', and 'small masterpieces'. From Highgate Cemetery to the interior of a psychiatric hospital, from Tottenham Court Road to the icebergs of Antarctica, Why Didn't You Just Do What You Were Told? is a collective interrogation of the universal experience from a very particular psyche: original, opinionated – and mordantly funny.
Cutting Edge Marketing Analytics
DOWNLOAD
Author : Rajkumar Venkatesan
language : en
Publisher: Pearson Education
Release Date : 2014-06-10
Cutting Edge Marketing Analytics written by Rajkumar Venkatesan and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-10 with Business & Economics categories.
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics
The Marketing Edge For Filmmakers Developing A Marketing Mindset From Concept To Release
DOWNLOAD
Author : Russell Schwartz
language : en
Publisher: Routledge
Release Date : 2019-08-08
The Marketing Edge For Filmmakers Developing A Marketing Mindset From Concept To Release written by Russell Schwartz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-08 with Art categories.
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Getting Attention
DOWNLOAD
Author : Susan Kohl
language : en
Publisher: Routledge
Release Date : 2000
Getting Attention written by Susan Kohl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This high-tech insider's guide to business success offers a savvy and innovative way for getting a message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced high-tech world of communications. Readers learn how to leverage a new spectrum of new and often free technologies to distinguish their products or services.