The Marketer S Guide To Public Relations
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The Marketer S Guide To Public Relations
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Author : Thomas L. Harris
language : en
Publisher:
Release Date : 1993
The Marketer S Guide To Public Relations written by Thomas L. Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Corporate sponsorship categories.
The Marketer S Guide To Public Relations In The 21st Century
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Author : Thomas L. Harris
language : en
Publisher: Thomson South-Western
Release Date : 2006
The Marketer S Guide To Public Relations In The 21st Century written by Thomas L. Harris and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Corporations categories.
This book is a complete update of an earlier volume that Harris wrote in 1993. The entire concept of The Marketer's Guide to Public Relations runs counter to the traditional concept of 'events-driven' public relations. This book challenges the reader to use public relations as a strategic tool, to achieve measurable and actionable marketing objectives. Not dissimilar to the concept of 'Integrated Marketing Communications', MPR seeks to read one's market, determine need, and build a marketing program (both communciation and marketing strategy) from the outside in: determine the way customers want to learn about your product and develop a strategy to create awareness, communcate the benefits, and instill a motivation to purchase.
A Modern Guide To Public Relations Unveiling The Mystery Of Pr
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Author : Amy Rosenberg
language : en
Publisher:
Release Date : 2021-02
A Modern Guide To Public Relations Unveiling The Mystery Of Pr written by Amy Rosenberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02 with categories.
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Publishers
Release Date : 2003
Public Relations written by Philip Henslowe and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.
Online Public Relations
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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-05-03
Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-03 with Business & Economics categories.
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
The Marketer S Guide To Public Relations
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Author : Thomas L. Harris
language : en
Publisher:
Release Date : 1991-02-07
The Marketer S Guide To Public Relations written by Thomas L. Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-02-07 with Business & Economics categories.
The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer's mind and heart and build strong consumer awareness and preference. However, in today's ``overcommunicated'' society, mass and even target advertising lose some of their cost-effectiveness. That's where ``marketing public relations'' (MPR) comes in, making the most of the strength of news, events, community programs, and other powerful communication modalities. Covers this emerging trend in public relations, showing not only why MPR helped companies gain a competitive edge, but also how it is used by its most sophisticated practitioners to get maximum mileage from product introductions, special events marketing, brand name associations and company reputation, how to extend a product's life cycle, defend products at risk, and more. Features examples and actual cases illustrating the success of MPR.
What The H Ll Is Pr Anyway
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Author : Andrea Sexton
language : en
Publisher:
Release Date : 2021-04
What The H Ll Is Pr Anyway written by Andrea Sexton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04 with categories.
Andrea Sexton brings Public Relations to life with a simple explanation of what PR is and where it sits within an overall marketing strategy. Use this practical book to help you add a PR strategy that works for your business. Learn what PR is and how you can make it work for you and your business. Find out how to set up a campaign and write an effective press release. This little gem of a book also includes some tips on awards, brand ambassadors and influencers, and how to become an expert in your field. A friendly and easy read that takes the mystery out of Public Relations. Suitable for business owners, marketing managers, marketing and communications students, and those planning to start their own business.
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Limited
Release Date : 1999
Public Relations written by Philip Henslowe and has been published by Kogan Page Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Public relations categories.
This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.
Unleashing The Power Of Pr
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Author : Mark Weiner
language : en
Publisher: John Wiley & Sons
Release Date : 2006-06-12
Unleashing The Power Of Pr written by Mark Weiner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-12 with Business & Economics categories.
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
How To Market Your School
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Author : Johanna Lockhart
language : en
Publisher: R&L Education
Release Date : 2010-12-16
How To Market Your School written by Johanna Lockhart and has been published by R&L Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16 with Business & Economics categories.
How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.