The Marketing Edge For Filmmakers Developing A Marketing Mindset From Concept To Release
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The Marketing Edge For Filmmakers Developing A Marketing Mindset From Concept To Release
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Author : Russell Schwartz
language : en
Publisher: Routledge
Release Date : 2019-08-08
The Marketing Edge For Filmmakers Developing A Marketing Mindset From Concept To Release written by Russell Schwartz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-08 with Art categories.
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Guerrilla Film Marketing
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Author : Robert G. Barnwell
language : en
Publisher: Taylor & Francis
Release Date : 2018-07-11
Guerrilla Film Marketing written by Robert G. Barnwell and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Performing Arts categories.
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Marketing Cinematogr Fico Y De Series
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Author : José Vicente García Santamaría
language : es
Publisher: Editorial UOC
Release Date : 2023-01-02
Marketing Cinematogr Fico Y De Series written by José Vicente García Santamaría and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-02 with Business & Economics categories.
La tarea del marketing audiovisual es cada vez más compleja en un contexto en que las plataformas de VoD (video on demand) y las productoras cinematográficas compiten por un mismo objetivo: captar la atención de las audiencias para generar así comunidad y ser objeto de atención preferente en redes sociales. Este libro pretende, por tanto, proporcionar las herramientas suficientes para construir planes eficaces de comunicación y marketing que puedan aplicarse a films, series y documentales. Además de analizar casos relevantes de campañas de promoción, el libro describe cómo abordar planes de marketing con el análisis de las herramientas más relevantes: desde el audit y el benchmark hasta la construcción del storytelling y las narrativas transmedia, incluyendo el funnel de conversión o la taxonomía de medios pagados, propios y ganados.
The Beginning Filmmaker S Business Guide
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Author : Renee Harmon
language : en
Publisher: Walker
Release Date : 2003-01-01
The Beginning Filmmaker S Business Guide written by Renee Harmon and has been published by Walker this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Performing Arts categories.
This book provides an orientation in four key areas essential to the business of making films: financial, legal, marketing, and distribution. With Renee Harmon by your side, you will learn how to prepare a professional prospectus for your film, the importance of "high concept" and "hook," how to develop a theatrical release plan, and what should go into an electronic press kit. Here are facts you need to know about letters of intent, presales, completion bonds, sell-through, theatrical windows, cost-profit scenarios, pick-up deals, and saturation - plus many other issues you need to understand to succeed in the film industry. Whether you want to market a single video or launch an entire film company, this is the book to read first.
Marketing And Selling Your Film Around The World
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Author : John Durie
language : en
Publisher:
Release Date : 2000
Marketing And Selling Your Film Around The World written by John Durie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Performing Arts categories.
It includes essential information and advice on such subjects as securing a sales agent, providing agents and distributors with necessary promotional materials, working the film markets and festivals, and understanding the audience demographics and the industry business practices peculiar to specific territories."--BOOK JACKET.
Film Marketing
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Author : Finola Kerrigan
language : en
Publisher: Routledge
Release Date : 2009-11-04
Film Marketing written by Finola Kerrigan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-04 with Business & Economics categories.
Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly embedded in the global film industry. Although the film industry is global, it is dominated by the Hollywood major studios, and as such, discussion of the Hollywood film industry will be highlighted. But, unlike other film marketing books on the market, this book also highlights other successful film industries, such as Korea, Nigeria and India, as well as looking at examples of film marketing practices from a range of other countries which provide interesting case studies from Denmark, France, the UK and Hong Kong. Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student. To access the Teaching Support Materials, click on the Instructor Manual tab at the top right of the page. You must be registered and logged in to view theis tab.
Creating Blockbusters
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Author : Gene Del Vecchio
language : en
Publisher: Pelican Publishing Company, Inc.
Release Date : 2012-03-08
Creating Blockbusters written by Gene Del Vecchio and has been published by Pelican Publishing Company, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-08 with Business & Economics categories.
A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.
Film Marketing Handbook
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Author : Annika Pham
language : en
Publisher:
Release Date : 1993
Film Marketing Handbook written by Annika Pham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
The Business Of Media Distribution
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Author : Jeffrey C. Ulin
language : en
Publisher: Routledge
Release Date : 2019-05-30
The Business Of Media Distribution written by Jeffrey C. Ulin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-30 with Art categories.
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Think Outside The Box Office
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Author : Jon Reiss
language : en
Publisher: Hybrid Cinema
Release Date : 2010-01-01
Think Outside The Box Office written by Jon Reiss and has been published by Hybrid Cinema this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.