Behind The Scenes Of Indie Film Marketing
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Behind The Scenes Of Indie Film Marketing
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Author : Nicholas LaRue
language : en
Publisher: CRC Press
Release Date : 2024-06-06
Behind The Scenes Of Indie Film Marketing written by Nicholas LaRue and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-06 with Performing Arts categories.
This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.
Guerrilla Film Marketing
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Author : Robert G. Barnwell
language : en
Publisher: Taylor & Francis
Release Date : 2018-07-11
Guerrilla Film Marketing written by Robert G. Barnwell and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Performing Arts categories.
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Indie Film Marketing
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Author : Maria Johnsen
language : en
Publisher: Independently Published
Release Date : 2023-08-02
Indie Film Marketing written by Maria Johnsen and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-02 with categories.
In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tactics and stay agile in the fast-paced world of digital marketing. Let's leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!
Indie Film Marketing
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Author : Maria Johnsen
language : en
Publisher: Maria Johnsen
Release Date :
Indie Film Marketing written by Maria Johnsen and has been published by Maria Johnsen this book supported file pdf, txt, epub, kindle and other format this book has been release on with Fiction categories.
In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!
Indie Film Producing
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Author : Suzanne Lyons
language : en
Publisher: CRC Press
Release Date : 2012-08-06
Indie Film Producing written by Suzanne Lyons and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-06 with Performing Arts categories.
Indie Film Producing explains the simple, basic, clear cut role of the independent film producer. Raising funds to do your dream project, producing award-winning films with a low budget, putting name actors on your indie film-it's all doable, and this book guides you through the entire process of being a successful producer with bonus tips on how to effortlessly maneuver through the sphere of social media marketing and fundraising tactics. Indie film producer Suzanne Lyons pilots you through the actual making of low budget films to show you how easy and fun it can be. Laid out in a step-by-step, A to Z, matter-of-fact style that shows how the producer's role can be easy, how to treat the film as a business, and especially how to avoid the painful pitfalls faced by so many producers, this book gives you the essential tools you need to make your film a success from the ground up. . Begins with the earliest stages of concept development, continues through production & post, and ultimately concludes with distribution . Shows you how to create a buzz for your film through marketing and promotions . Interviews with global producers who produced films using social media, festivals, apps, and more, give you real-world insight that can be applied to your own films . Website points you to a fantastic collection of resources that you'll need to produce your own films (http://booksite.focalpress.com/indiefilmproducing)
Off Hollywood
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Author : David M. Rosen
language : en
Publisher: Grove Press
Release Date : 1990
Off Hollywood written by David M. Rosen and has been published by Grove Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Provides information on how to make and distribute independent productions, and gives examples of different styles, budgets, and financial arrangements used
Army Of One
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Author : Kevin Sampson
language : en
Publisher:
Release Date : 2019-06
Army Of One written by Kevin Sampson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06 with categories.
Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: SIU Press
Release Date : 2013-01-30
Marketing To Moviegoers written by Robert Marich and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Performing Arts categories.
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
The Marketing Edge For Filmmakers Developing A Marketing Mindset From Concept To Release
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Author : Russell Schwartz
language : en
Publisher: Routledge
Release Date : 2019-08-08
The Marketing Edge For Filmmakers Developing A Marketing Mindset From Concept To Release written by Russell Schwartz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-08 with Art categories.
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
The Film Marketing Handbook
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Author : Annika Pham
language : en
Publisher: Indiana University Press
Release Date : 1993
The Film Marketing Handbook written by Annika Pham and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Book on film marketing