The Entertainment Marketing Revolution
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The Entertainment Marketing Revolution
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Author : Al Lieberman
language : en
Publisher: FT Press
Release Date : 2002
The Entertainment Marketing Revolution written by Al Lieberman and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
The Definitive Guide To Entertainment Marketing
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Author : Al Lieberman
language : en
Publisher: FT Press
Release Date : 2013-07-02
The Definitive Guide To Entertainment Marketing written by Al Lieberman and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Marketing Revolution
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Author : Kevin J. Clancy
language : en
Publisher:
Release Date : 1994-02-01
Marketing Revolution written by Kevin J. Clancy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-02-01 with categories.
Entertainment Marketing Communication
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Author : Shay Sayre
language : en
Publisher: Prentice Hall
Release Date : 2008
Entertainment Marketing Communication written by Shay Sayre and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Amusements categories.
Entertainment Marketing and Communication: Selling Branded Performance, People, and Places: International Edition.
The Definitive Guide To Entertainment Marketing
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Author : Al Lieberman
language : en
Publisher:
Release Date : 2014
The Definitive Guide To Entertainment Marketing written by Al Lieberman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Export marketing categories.
Marketing Revolution
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Author : Paul R. Gamble
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Marketing Revolution written by Paul R. Gamble and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
Marketing Revolution
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Author :
language : en
Publisher:
Release Date : 2007
Marketing Revolution written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.
Your Guide To Entertainment Marketing And Performance Collection
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Author : Al Lieberman
language : en
Publisher: FT Press
Release Date : 2013-08-08
Your Guide To Entertainment Marketing And Performance Collection written by Al Lieberman and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-08 with Business & Economics categories.
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.
The Political Marketing Revolution
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Author : Jennifer Lees-Marshment
language : en
Publisher: Manchester University Press
Release Date : 2004-10
The Political Marketing Revolution written by Jennifer Lees-Marshment and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10 with Business & Economics categories.
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
Punk Marketing
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Author : Richard Laermer
language : en
Publisher: Harper Collins
Release Date : 2009-10-13
Punk Marketing written by Richard Laermer and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-13 with Business & Economics categories.
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.