Entertainment Marketing Communication
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Entertainment Marketing Communication
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Author : Shay Sayre
language : en
Publisher: Prentice Hall
Release Date : 2008
Entertainment Marketing Communication written by Shay Sayre and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Amusements categories.
Entertainment Marketing and Communication: Selling Branded Performance, People, and Places: International Edition.
Innovative Marketing Communications
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Author : Guy Masterman
language : en
Publisher: Routledge
Release Date : 2007-06-01
Innovative Marketing Communications written by Guy Masterman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
The Definitive Guide To Entertainment Marketing
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Author : Al Lieberman
language : en
Publisher: FT Press
Release Date : 2013-07-02
The Definitive Guide To Entertainment Marketing written by Al Lieberman and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
The Epm Entertainment Marketing Sourcebook
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Author :
language : en
Publisher:
Release Date : 2000
The Epm Entertainment Marketing Sourcebook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Marketing categories.
Zoot Entertainment
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Author : Thomas Burke III.
language : en
Publisher:
Release Date : 2010
Zoot Entertainment written by Thomas Burke III. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising campaigns categories.
"Zoot Entertainment is a facility that houses an eclectic mix of entertainment options. This is the Integrated Marketing Communications plan for the first year of the business. This facility will be targeting a primary market of 20-29 year old males and females as well as a secondary market of 30-54 year old males and females"--Executive summary, leaf 4.
The Entertainment Marketing Revolution
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Author : Al Lieberman
language : en
Publisher: FT Press
Release Date : 2002
The Entertainment Marketing Revolution written by Al Lieberman and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
The Psychology Of Entertainment Media
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Author : L. J. Shrum
language : en
Publisher: Routledge
Release Date : 2012
The Psychology Of Entertainment Media written by L. J. Shrum and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Engaging Consumers Through Branded Entertainment And Convergent Media
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Author : Parreno, Jose Marti
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Engaging Consumers Through Branded Entertainment And Convergent Media written by Parreno, Jose Marti and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Branded Entertainment In Korea
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Author : Hyunsun Yoon
language : en
Publisher: Routledge
Release Date : 2020-11-29
Branded Entertainment In Korea written by Hyunsun Yoon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-29 with Business & Economics categories.
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.
The Definitive Guide To Entertainment Marketing
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Author : Al Lieberman
language : en
Publisher:
Release Date : 2014
The Definitive Guide To Entertainment Marketing written by Al Lieberman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Export marketing categories.