Media Franchising
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Media Franchising
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Author : Derek Johnson
language : en
Publisher: NYU Press
Release Date : 2013-03-22
Media Franchising written by Derek Johnson and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-22 with Social Science categories.
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.
Franchise Era
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Author : Fleury James Fleury
language : en
Publisher: Edinburgh University Press
Release Date : 2019-04-01
Franchise Era written by Fleury James Fleury and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Digital media categories.
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
The Franchise Era
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Author : James Fleury
language : en
Publisher:
Release Date :
The Franchise Era written by James Fleury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Digital media categories.
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Franchising Media Worlds
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Author : Derek Johnson
language : en
Publisher:
Release Date : 2009
Franchising Media Worlds written by Derek Johnson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Anime S Media Mix
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Author : Marc Steinberg
language : en
Publisher: U of Minnesota Press
Release Date : 2012
Anime S Media Mix written by Marc Steinberg and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Art categories.
Untangles the web of commodity, capitalism, and art that is anime
Franchising
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Author : Patrick J. Kaufmann
language : en
Publisher: Psychology Press
Release Date : 1995
Franchising written by Patrick J. Kaufmann and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This book presents a range of chapters dealing with current issues of interest to franchising researchers and practitioners. From authors who have been especially active in the area of franchising research, the chapters represent contributions from the Society of Franchising, the only international special interest research group totally devoted to franchise research. The chapters reflect a balance of structural and behavioral issues relevant to franchising. They span the spectrum from technical, methodological subjects to highly applied, practitioner-oriented chapters, giving a sense of breadth to the subject matter. Franchising researchers and practitioners and marketing academicians can begin to incorporate this volume’s information on: problem of quality data on franchising-related matters territorial encroachment and the potential for cannibalization and conflict master franchising and system growth multi-unit franchising and system performance advertising fees issues linkages between franchisor-franchisee relationship quality and service quality franchising as a unique form of organizational governance setting measurement of franchise relationship quality and exchange norms franchisees’role expectations as entrepreneurs and managers competition issues concerning franchisees, company units, and independent businesses All involved in the franchising industry would do well to peruse this timely collection which explores all facets of the current state of franchising growth and distribution.
Franchise Your Business
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Author : Mark Siebert
language : en
Publisher: Entrepreneur Press
Release Date : 2024-05-28
Franchise Your Business written by Mark Siebert and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-28 with Business & Economics categories.
Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding potential problems Help your franchisees establish their franchise businesses Cultivate the franchisee-franchisor relationship Prepare your franchise business for an ultimate sale when it is time to exit Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.
How To Franchise Your Business
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Author : ARX Reads
language : en
Publisher: ARX Brand International LLC
Release Date :
How To Franchise Your Business written by ARX Reads and has been published by ARX Brand International LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
New to franchising? Do you want to learn more about franchising your business, where to start, the steps, and how to know if you are doing it right? In this guide, you’ll learn franchising, how to franchise your business, and how to franchise the right way. We’ll also take a deeper dive into the legal requirements for franchising, the steps involved, and tips on how to sell franchises.
The Dark Side Of Franchising
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Author : Robert Edwards
language : en
Publisher: Independently Published
Release Date : 2020-11-11
The Dark Side Of Franchising written by Robert Edwards and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-11 with categories.
Franchising presents itself as a "sure-fire" path to wealth. Much less risky than starting your own business. But is that actually true? The Dark Side of Franchising reveals how and why thousands of buyers succumb to coercive sellers every year and exactly how these manipulative tactics are employed. The book exposes how multiple co-conspirators, including industry top lists, bestselling authors, media giants, and even the banking system all work in tandem to get you to sign on the dotted line.There are some great franchises out there! There is also an increasing number of very high risk, unethical franchise companies. For an inexperienced buyer, they are virtually impossible to tell apart. Every year thousands of aspiring franchise entrepreneurs make a risky investment decision based on industry hype and franchisor promises. A shocking number of those buyers will end up broke.Readers will learn:1. How fake statistics, inadequate regulation, and lackluster oversight allows companies to take your money2. How franchise companies, the media, industry websites, bestselling books and "consultants" work together to deceive you3. Sneaky sales tactics used by franchise companies to get you to sign on the dotted line4. How many "Veteran Friendly" franchises are actually low performing brands with a high chance of failure5. Why there is no "best" franchise, and why buyers must align their skills, operational preferences, business goals, market demand and demographics to their franchise choices6. How much do franchises actually make? And how a $100,000 investment can make as much or more than a 1.6 million dollar investment7. The top 7 mistakes made by most inexperienced buyers8. Understanding the Franchise Disclosure Document (FDD) and things to watch for9. Master franchising, and how investors can essentially become a franchisor and enjoy many of the benefits*PLEASE NOTE* THE STATISTICS AND SCENARIOS USED IN THIS BOOK ARE MOSTLY RELEVANT TO THE UNITED STATESWritten by Franchising expert and Franchise City founder Robert Edwards, The Dark Side of Franchising exposes the secrets and tactics the shady franchise companies don't want you to know! If you are considering investing in a franchise, The Dark Side of Franchising is essential reading.
Media Decisions
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Author :
language : en
Publisher:
Release Date : 1976
Media Decisions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Advertising categories.