Media Institutions And Audiences
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Media Institutions And Audiences
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Author : Nick Lacey
language : en
Publisher:
Release Date : 2002
Media Institutions And Audiences written by Nick Lacey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Mass media categories.
This title delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The major approaches to understanding audiences are also investigated.
Media Studies
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Author : Lisa Taylor
language : en
Publisher: Wiley-Blackwell
Release Date : 1999-06-02
Media Studies written by Lisa Taylor and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-02 with Social Science categories.
This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media
Audience Economics
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Author : Philip M. Napoli
language : en
Publisher: Columbia University Press
Release Date : 2003
Audience Economics written by Philip M. Napoli and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
Media Institutions And Audiences
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Author : Nick Lacey
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-03-14
Media Institutions And Audiences written by Nick Lacey and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Social Science categories.
Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.
Media Audiences
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Author : John L. Sullivan
language : en
Publisher: SAGE
Release Date : 2012-10-23
Media Audiences written by John L. Sullivan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-23 with Language Arts & Disciplines categories.
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Media Audiences
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Author : John L. Sullivan (College teacher)
language : en
Publisher:
Release Date : 2020
Media Audiences written by John L. Sullivan (College teacher) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Mass media categories.
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Audience Evolution
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Author : Philip M. Napoli
language : en
Publisher: Columbia University Press
Release Date : 2011
Audience Evolution written by Philip M. Napoli and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Media Audiences
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Author : John L. Sullivan
language : en
Publisher: SAGE Publications
Release Date : 2019-07-24
Media Audiences written by John L. Sullivan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-24 with Language Arts & Disciplines categories.
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Audiencemaking
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Author : James S. Ettema
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1994-06-30
Audiencemaking written by James S. Ettema and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-06-30 with Language Arts & Disciplines categories.
This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.
The Handbook Of Media Audiences
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Author : Virginia Nightingale
language : en
Publisher: John Wiley & Sons
Release Date : 2013-12-04
The Handbook Of Media Audiences written by Virginia Nightingale and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Social Science categories.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field