Media Management And Artificial Intelligence


Media Management And Artificial Intelligence
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Media Management And Artificial Intelligence


Media Management And Artificial Intelligence
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Author : Alex Connock
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-18

Media Management And Artificial Intelligence written by Alex Connock and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-18 with Business & Economics categories.


This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.



Artificial Intelligence Real Profits


Artificial Intelligence Real Profits
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Author : Jack Pemberton
language : en
Publisher: eBookIt.com
Release Date :

Artificial Intelligence Real Profits written by Jack Pemberton and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.


Unlock the Power of AI: Revolutionize Your Marketing Strategy with "Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing." Are you tired of traditional marketing strategies that fail to deliver the results you need? Are you ready to embrace the power of Artificial Intelligence (AI) to take your business marketing to the next level? Look no further than "Artificial Intelligence, Real Profits: Mastering ChatGPT-4 for Business Marketing." This comprehensive guide is your gateway to unlocking the full potential of AI-driven marketing. From content creation to social media management, ChatGPT-4 has the power to revolutionize the way you do business. But what exactly is ChatGPT-4, and how can it benefit your business? ChatGPT-4 is a cutting-edge AI technology that uses natural language processing to generate human-like responses to text-based prompts. In other words, it can write like a human, but at a much faster pace and with greater accuracy. This makes it an invaluable tool for businesses looking to streamline their marketing efforts and drive real, tangible results. In "Artificial Intelligence, Real Profits," you'll learn how to leverage ChatGPT-4 to create compelling content that resonates with your target audience. Whether you're writing blog posts, email newsletters, or social media updates, ChatGPT-4 can help you craft messages that are engaging, persuasive, and free of errors. But that's just the beginning. This book also covers advanced topics like chatbot development, lead generation, and customer service automation. With ChatGPT-4 as your secret weapon, you'll be able to create personalized experiences for your customers that drive conversions and build brand loyalty. Of course, no AI technology is perfect, and ChatGPT-4 is no exception. That's why "Artificial Intelligence, Real Profits" also covers best practices for working with AI, including how to avoid bias and ensure ethical use of the technology. Whether you're a seasoned marketing professional or a budding entrepreneur, "Artificial Intelligence, Real Profits" is your ultimate guide to mastering AI-driven business marketing. With practical tips, real-world examples, and expert insights, this book will help you unlock the full potential of ChatGPT-4 and take your business to new heights.



Mastering Social Media Management With Ai


Mastering Social Media Management With Ai
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Author : Temitope Aluko
language : en
Publisher:
Release Date : 2023-07-21

Mastering Social Media Management With Ai written by Temitope Aluko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-21 with Business & Economics categories.


"Mastering Social Media Management with AI" is a comprehensive guide that equips readers with the knowledge and tools to leverage artificial intelligence in crafting a compelling social media presence. The ebook focuses on the practical aspects of using AI for content creation, scheduling, analytics, customer engagement, and influencer marketing. The book begins with an introduction to the rising influence of AI in social media management and highlights the benefits of AI adoption. Readers gain insights into various popular social media platforms, understanding their key features and target audiences, and learn to maximize AI tools for each platform. The heart of the book lies in its emphasis on crafting engaging content with AI. It explores AI-driven content ideation, headline creation, and visual design to captivate audiences effectively. Additionally, readers learn to automate content scheduling and posting, optimizing posting times and frequency for maximum impact, and implementing evergreen content strategies. Understanding the importance of data-driven decision-making, the book delves into AI analytics tools for tracking key performance metrics, interpreting data, and identifying trends. A/B testing and optimization techniques are covered to ensure continuous improvement. The book also guides readers on managing customer engagement and support with AI-powered chatbots and sentiment analysis tools. Building authentic relationships with influencers is explored, alongside measuring the impact of influencer campaigns. As AI adoption raises ethical concerns, Chapter 9 discusses ensuring privacy and data protection, addressing bias and fairness in AI algorithms, and striking a balance between automation and the human touch. The ethical use of AI is emphasized, respecting user privacy and nurturing meaningful connections. Looking ahead, the book offers insights into AI-powered trend analysis and forecasting, empowering readers to anticipate and adapt to industry shifts. The integration of emerging technologies in social media management sets the stage for future-proof strategies. Throughout the book, readers are encouraged to maintain responsible AI usage, demonstrating a commitment to transparency and fairness. The appendix provides a glossary of key terms, recommended AI tools and resources, and references for further reading. In conclusion, "Mastering Social Media Management with AI" offers a practical handbook that empowers individuals, businesses, and marketers to harness the power of AI for content creation, scheduling, analytics, and customer engagement. By striking the right balance between AI automation and the human touch, readers learn to create a sustainable and authentic social media presence that resonates with their audience and sets the stage for future success.



Artificial Intelligence In Asset Management


Artificial Intelligence In Asset Management
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Author : Söhnke M. Bartram
language : en
Publisher: CFA Institute Research Foundation
Release Date : 2020-08-28

Artificial Intelligence In Asset Management written by Söhnke M. Bartram and has been published by CFA Institute Research Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-28 with Business & Economics categories.


Artificial intelligence (AI) has grown in presence in asset management and has revolutionized the sector in many ways. It has improved portfolio management, trading, and risk management practices by increasing efficiency, accuracy, and compliance. In particular, AI techniques help construct portfolios based on more accurate risk and return forecasts and more complex constraints. Trading algorithms use AI to devise novel trading signals and execute trades with lower transaction costs. AI also improves risk modeling and forecasting by generating insights from new data sources. Finally, robo-advisors owe a large part of their success to AI techniques. Yet the use of AI can also create new risks and challenges, such as those resulting from model opacity, complexity, and reliance on data integrity.



Artificial Intelligence And The Media


Artificial Intelligence And The Media
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Author : Pihlajarinne, Taina
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-02-22

Artificial Intelligence And The Media written by Pihlajarinne, Taina and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-22 with Law categories.


This timely book presents a detailed analysis of the role of law and regulation in the utilisation of Artificial Intelligence (AI) in the media sector. As well as contributing to the wider discussion on law and AI, the book also digs deeper by exploring pressing issues at the intersections of AI, media, and the law. Chapters critically re-examine various rights and responsibilities from the perspectives of incentives for accountable utilisation of AI in the industry.



Artificial Intelligence In Social Media


Artificial Intelligence In Social Media
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :

Artificial Intelligence In Social Media written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.


Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, “Why should social media be concerned about all this data floating around?” The answer to this question is that this ‘meta – data’ is of great value to social media platforms. One reason is that social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.



Media Management And Live Experience


Media Management And Live Experience
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Author : Alex Connock
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-03

Media Management And Live Experience written by Alex Connock and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-03 with Business & Economics categories.


Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media. Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future? With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries.



The Business Of Breaking News


The Business Of Breaking News
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Author : R Viplove
language : en
Publisher: BrOwn eBook Publications
Release Date : 2024-03-10

The Business Of Breaking News written by R Viplove and has been published by BrOwn eBook Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-10 with Juvenile Nonfiction categories.


"The Business of Breaking News: Management Strategies for Media Professionals" is a comprehensive guidebook designed for media professionals navigating the fast-paced world of news media. Authored by experts in the field, this book offers valuable insights and practical strategies for effectively managing news organizations in today's dynamic landscape.



Artificial Intelligence Business And Civilization


Artificial Intelligence Business And Civilization
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Author : Andreas Kaplan
language : en
Publisher: Routledge
Release Date : 2022-01-13

Artificial Intelligence Business And Civilization written by Andreas Kaplan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-13 with Business & Economics categories.


Artificial intelligence is shaking up economies around the world as well as society at large and is predicted to be either the best or worst thing to happen to humanity. This book looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such as machine learning, big data, blockchain, or the Internet-of-Things, and how it has evolved and might evolve over time. Providing a clear and unbiased picture of artificial intelligence, the book provides critical analyses of the advantages and disadvantages, opportunities and threats of AI progress for business and civilisation. Solutions and possible directions of how humanity might deal with rapid development and evolutions will be given and discussed, and consider regulation, employment, ethics, education and international cooperation. Unlike existing literature, this book provides a comprehensive overview of AI based on detailed analysis and insight. Finally, several real-life examples from various sectors and industries, including for profit organizations, higher education, and government, will substantiate and illustrate the presented concepts, classifications, and discussions. This book is of interest to researchers, educators, students, and practitioners alike who desire to understand AI in its broad lines and discover the latest research and studies within the field.



Artificial Intelligence In Cultural Production


Artificial Intelligence In Cultural Production
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Author : Dal Yong Jin
language : en
Publisher: Routledge
Release Date : 2021-05-26

Artificial Intelligence In Cultural Production written by Dal Yong Jin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Language Arts & Disciplines categories.


This book offers an in-depth academic discourse on the convergence of AI, digital platforms, and popular culture, in order to understand the ways in which the platform and cultural industries have reshaped and developed AI-driven algorithmic cultural production and consumption. At a time of fundamental change for the media and cultural industries, driven by the emergence of big data, algorithms, and AI, the book examines how media ecology and popular culture are evolving to serve the needs of both media and cultural industries and consumers. The analysis documents global governments’ rapid development of AI-relevant policies and identifies key policy issues; examines the ways in which cultural industries firms utilize AI and algorithms to advance the new forms of cultural production and distribution; investigates change in cultural consumption by analyzing the ways in which AI, algorithms, and digital platforms reshape people’s consumption habits; and examines whether governments and corporations have advanced reliable public and corporate policies and ethical codes to secure socio-economic equality. Offering a unique perspective on this timely and vital issue, this book will be of interest to scholars and students in media studies, communication studies, anthropology, globalization studies, sociology, cultural studies, Asian studies, and science and technology studies (STS).