Media Management And Artificial Intelligence
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Media Management And Artificial Intelligence
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Author : Alex Connock
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-18
Media Management And Artificial Intelligence written by Alex Connock and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-18 with Business & Economics categories.
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.
Media And Management
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Author : Rutvica Andrijasevic
language : en
Publisher: U of Minnesota Press
Release Date : 2021-09-14
Media And Management written by Rutvica Andrijasevic and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-14 with Social Science categories.
An essential account of how the media devices we use today inherit the management practices governing factory labor This book argues that management is enabled by media forms, just as media gives life to management. Media technologies central to management have included the stopwatch, the punch card, the calculator, and the camera, while management theories are taught in printed and virtual textbooks and online through TED talks. In each stage of the evolving relationship between workers and employers, management innovations are learned through media, with media formats producing fresh opportunities for management. Drawing on rich historical and ethnographic case studies, this book approaches key instances of the industrial and service economy—the legacy of Toyotism in today’s software industry, labor mediators in electronics manufacturing in Central and Eastern Europe, and app-based food-delivery platforms in China—to push media and management studies in new directions. Media and Management offers a provocative insight on the future of labor and media that inevitably cross geographical boundaries.
Transforming Management Using Artificial Intelligence Techniques
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Author : Vikas Garg
language : en
Publisher: CRC Press
Release Date : 2020-11-09
Transforming Management Using Artificial Intelligence Techniques written by Vikas Garg and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-09 with Computers categories.
Transforming Management Using Artificial Intelligence Techniques redefines management practices using artificial intelligence (AI) by providing a new approach. It offers a detailed, well-illustrated treatment of each topic with examples and case studies, and brings the exciting field to life by presenting a substantial and robust introduction to AI in a clear and concise manner. It provides a deeper understanding of how the relevant aspects of AI impact each other’s efficacy for better output. It’s a reliable and accessible one-step resource that introduces AI; presents a full examination of applications; provides an understanding of the foundations; examines education powered by AI, entertainment, home and service robots, healthcare re-imagined, predictive policing, space exploration; and so much more, all within the realm of AI. This book will feature: Uncovering new and innovative features of AI and how it can help in raising economic efficiency at both micro- and macro levels Both the literature and practical aspects of AI and its uses This book summarizing key concepts at the end of each chapter to assist reader comprehension Case studies of tried and tested approaches to resolutions of typical problems Ideal for both teaching and general-knowledge purposes. This book will also simply provide the topic of AI for the readers, aspiring researchers and practitioners involved in management and computer science, so they can obtain a high-level of understanding of AI and managerial applications.
Strategic Social Media Management
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Author : Karen E. Sutherland
language : en
Publisher: Springer Nature
Release Date : 2020-12-21
Strategic Social Media Management written by Karen E. Sutherland and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-21 with Business & Economics categories.
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
Newsmakers
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Author : Francesco Marconi
language : en
Publisher: Columbia University Press
Release Date : 2020-04-07
Newsmakers written by Francesco Marconi and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Language Arts & Disciplines categories.
Will the use of artificial intelligence (AI), algorithms, and smart machines be the end of journalism as we know it—or its savior? In Newsmakers, Francesco Marconi, who has led the development of the Associated Press and Wall Street Journal’s use of AI in journalism, offers a new perspective on the potential of these technologies. He explains how reporters, editors, and newsrooms of all sizes can take advantage of the possibilities they provide to develop new ways of telling stories and connecting with readers. Marconi analyzes the challenges and opportunities of AI through case studies ranging from financial publications using algorithms to write earnings reports to investigative reporters analyzing large data sets to outlets determining the distribution of news on social media. Newsmakers contends that AI can augment—not automate—the industry, allowing journalists to break more news more quickly while simultaneously freeing up their time for deeper analysis. Marshaling insights drawn from firsthand experience, Marconi maps a media landscape transformed by artificial intelligence for the better. In addition to considering the benefits of these new technologies, Marconi stresses the continuing need for editorial and institutional oversight. Newsmakers outlines the important questions that journalists and media organizations should consider when integrating AI and algorithms into their workflow. For journalism students as well as seasoned media professionals, Marconi’s insights provide much-needed clarity and a practical roadmap for how AI can best serve journalism.
Management Organisations And Artificial Intelligence
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Author : Piotr Buła
language : en
Publisher: Routledge Studies in Innovation, Organizations and Technology
Release Date : 2023-05
Management Organisations And Artificial Intelligence written by Piotr Buła and has been published by Routledge Studies in Innovation, Organizations and Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05 with Artificial intelligence categories.
This book combines academic research with practical guidelines in methods and techniques to supplement existing knowledge relating to organizational management in the era of digital acceleration. It offers a simple layout with concise but rich content presented in an engaging, accessible style and the authors' holistic approach is unique in the field. From a universalist perspective, the book examines and analyzes the development of, among others, Industry 4.0, artificial intelligence (AI), AI 2.0, AI systems and platforms, algorithmics, new paradigms of organization management, business ecosystems, data processing models in AI-based organizations and AI strategies in the global perspective. An additional strength of the book is its relevance and contemporary nature, featuring information, data, forecasts or scenarios reaching up to 2030. How does one build, step by step, an organization that will be based on artificial intelligence technology and gain measurable benefits from it, for instance, as a result of its involvement in the creation of the so-called mesh ecosystem? The answer to this and many other pertinent questions are provided in this book. This timely and important book will appeal to scholars and students across the fields of organizational management and innovation and technology management, as well as managers, educators, scientists, entrepreneurs, innovators and more.
Artificial Intelligence And Machine Learning In Business Management
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Author : Sandeep Kumar Panda
language : en
Publisher: CRC Press
Release Date : 2021-11-04
Artificial Intelligence And Machine Learning In Business Management written by Sandeep Kumar Panda and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-04 with Business & Economics categories.
Artificial Intelligence and Machine Learning in Business Management The focus of this book is to introduce artificial intelligence (AI) and machine learning (ML) technologies into the context of business management. The book gives insights into the implementation and impact of AI and ML to business leaders, managers, technology developers, and implementers. With the maturing use of AI or ML in the field of business intelligence, this book examines several projects with innovative uses of AI beyond data organization and access. It follows the Predictive Modeling Toolkit for providing new insight on how to use improved AI tools in the field of business. It explores cultural heritage values and risk assessments for mitigation and conservation and discusses on-shore and off-shore technological capabilities with spatial tools for addressing marketing and retail strategies, and insurance and healthcare systems. Taking a multidisciplinary approach for using AI, this book provides a single comprehensive reference resource for undergraduate, graduate, business professionals, and related disciplines.
Social Media Management
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Author : Amy Van Looy
language : en
Publisher: Springer
Release Date : 2015-09-14
Social Media Management written by Amy Van Looy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-14 with Business & Economics categories.
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
The Implementation Of Smart Technologies For Business Success And Sustainability
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Author : Allam Hamdan
language : en
Publisher: Springer Nature
Release Date : 2022-09-24
The Implementation Of Smart Technologies For Business Success And Sustainability written by Allam Hamdan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-24 with Technology & Engineering categories.
Industry 4.0 technologies identified as the main contributor to the digitalization era. New technology delivers optimal outputs by utilization of effective resource. Therefore, smart technologies that has inventive and creative objects became critical to enterprise; recent studies shows that its led enterprises business such as SMEs to considerable investments, which many organizations over the world attempt to use innovative technologies such as IoT and AI, these technologies have potential on sustainable business models. In addition to that, innovation usage in business models led to significant benefits towards sustainability concept in SMEs marketplace. Furthermore, Sustainability objectives refers to corporate sustainability term, which integrate enterprise operations with social, educational, environmental and economic benefits, as process of decision-making can impact during sustainability implications. This book focus on the implementation of smart technologies for growing business, the book includes research articles and expository papers on the applications of technology on Decision Making, Healthcare, Smart Universities, Advertising, E-marketing, Public Sector and Digital Government, FinTech, RegTech. Some researchers also discussed the role of smart technologies in the current COVID-19 pandemic, whether in the health sector, education, and others. On all of these, the researchers discussed the impact of smart technologies on decision-making in those vital sectors of the economy.
Artificial Intelligence For Information Management A Healthcare Perspective
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Author : K. G. Srinivasa
language : en
Publisher: Springer Nature
Release Date : 2021-05-20
Artificial Intelligence For Information Management A Healthcare Perspective written by K. G. Srinivasa and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-20 with Technology & Engineering categories.
This book discusses the advancements in artificial intelligent techniques used in the well-being of human healthcare. It details the techniques used in collection, storage and analysis of data and their usage in different healthcare solutions. It also discusses the techniques of predictive analysis in early diagnosis of critical diseases. The edited book is divided into four parts – part A discusses introduction to artificial intelligence and machine learning in healthcare; part B highlights different analytical techniques used in healthcare; part C provides various security and privacy mechanisms used in healthcare; and finally, part D exemplifies different tools used in visualization and data analytics.