Mediale Krisenkommunikation Und Ihre Auswirkungen Auf Ltere Menschen Soziale Arbeit Als Unterst Tzung Im Umgang Mit Medien
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Mediale Krisenkommunikation Und Ihre Auswirkungen Auf Ltere Menschen Soziale Arbeit Als Unterst Tzung Im Umgang Mit Medien
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Author : Elisa Shala
language : de
Publisher:
Release Date : 2021-06-16
Mediale Krisenkommunikation Und Ihre Auswirkungen Auf Ltere Menschen Soziale Arbeit Als Unterst Tzung Im Umgang Mit Medien written by Elisa Shala and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-16 with categories.
Bachelorarbeit aus dem Jahr 2021 im Fachbereich Pädagogik - Medienpädagogik, Note: 6,0, Sprache: Deutsch, Abstract: In dieser Arbeit wird nebst der Frage, wie die Soziale Arbeit Menschen im dritten Lebensalter bezüglich medialer Krisenkommunikation unterstützen kann, auch gefragt, wie medienkompetent die Zielgruppe ist und ob sie die Seriosität der Medien miteinander vergleichen und sich somit selbst ein Bild sowie eine Meinung machen kann. Folgt eine Krise, wie sie aktuell der Fall mit dem Coronavirus ist, können Menschen im dritten Lebensalter besonders davon betroffen sein: Denn Medien nutzen oftmals Krisen, indem sie ihre Berichte skandalisieren. Die definierte Zielgruppe gehört laut BAG (Bundesamt für Gesundheit) zur Risikogruppe. Eine medial inszenierte Berichterstattung kann in einer Krisensituation zusätzlich als belastend empfunden werden, denn dies kann die Wahrnehmung der Zielgruppe in einer Krisensituation verschlechtern. Die Arbeit bietet im ersten Teil einen Überblick über die Vielfalt des Themengebietes "mediale Krisenkommunikation in der professionellen Sozialen Arbeit". Sie wird von einer ressourcenorientierten Perspektive geleitet und soll dem Lesenden entsprechende Einblicke zur Relevanz der Bedienung von Medien sowie deren kritische Auseinandersetzung bieten. Weiter möchte die Autorin mit ihrer Themenwahl die Soziale Arbeit auf die Wichtigkeit der Medienkompetenz sensibilisieren. Medien gelten gemäss Pawlak (2018) als vierte Macht und sollen der Bevölkerung dabei helfen, sich eine Meinung über eine Situation anzueignen. Ziel des zweiten Teils ist es aufzuzeigen, wie einschneidend bestimmte Altersansichten und -definitionen für die Zielgruppe sein können, welche auf politischer Ebene beschlossen werden. Es werden konkrete Handlungsvorschläge zur stärkenorientierten, professionellen Bearbeitung des Themas in Zusammenhang auf die Zielgruppe formuliert. Weiter werden Tätigkeitsfelder in der Sozialen Arbeit aufgezeigt, welche bereits Angebote bezü
Die Nutzung Sozialer Medien In Unternehmenskrisen Einfluss Auf Die Klassische Krisenkommunikation Und Strategischer Einsatz
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Author : Sandra Heimrich
language : de
Publisher: GRIN Verlag
Release Date : 2019-03-26
Die Nutzung Sozialer Medien In Unternehmenskrisen Einfluss Auf Die Klassische Krisenkommunikation Und Strategischer Einsatz written by Sandra Heimrich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Business & Economics categories.
Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Otto-Friedrich-Universität Bamberg, Sprache: Deutsch, Abstract: Diese Arbeit thematisiert den strategischen Umgang mit Unternehmenskrisen im Hinblick auf den Einsatz sozialer Medien, um möglichst gestärkt aus einer Krisensituation hervorzugehen. Folgende Forschungsfragen liegen der Seminararbeit zugrunde: Wie beeinflusst der Einsatz von Social Media die klassische Krisenkommunikation in Unternehmenskrisen? Und davon ausgehend – wie können professionelle Kommunikatoren soziale Medien im Krisenfall strategisch nutzen? Zur Beantwortung der beiden zugrundeliegenden Fragestellungen wurde ein deskriptives Vorgehen gewählt. Die nachfolgende Arbeit fokussiert sich anfangs auf die basalen Termini: Die Begriffe Krise, Krisenkommunikation und soziale Medien werden definiert sowie in Bezug auf das Erkenntnisinteresse charakterisiert. Das nachfol-gende Kapitel widmet sich dem Einsatz von Social Media im Krisenfall. Die strukturellen Rahmenbedingungen der sozialen Medien werden hierbei erörtert und in Verbindung mit den Anforderungen an eine effektive Krisenkommunikation gesetzt. Dazu zählen die Auflösung des klassischen Rollenverständnisses, der Aktualitätszwang, die veränderten Machtverhältnisse sowie die Krisenerzeugung in den sozialen Medien. Im Anschluss daran werden die Opportunitäten, die sich durch den Einsatz von Social Media im Rahmen der Krisenkommunikation ergeben, den vorangegangenen Anforderungen vergleichend gegenübergestellt. Ein weiteres Kapitel gibt Empfehlungen für strategische Krisenkommunikationsmaßnahmen in den sozialen Medien. Dabei wird zwischen Maßnahmen zur Krisenprävention, Krisenintervention und Krisenevaluation differenziert. Ein Fazit führt abschließend die wichtigsten Erkenntnisse zusammen.
Child Protection Systems
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Author : Neil Gilbert
language : en
Publisher: OUP USA
Release Date : 2011-05-27
Child Protection Systems written by Neil Gilbert and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-27 with Family & Relationships categories.
This book builds upon and advances the comparative analysis of child protection systems that was conducted in the mid-1990s. Since the mid-1990s, however, much has changed in the realm of child welfare and how states define and deal with their responsibilities for children at risk. This book sets out to identify and analyse these changes and their implications, with a particular focus on assessing the extent to which the child protection and family service orientations continue to provide a helpful framework for understanding and comparing systems in different countries.
Research For Action
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Author : Robert J. Chaskin
language : en
Publisher: Oxford University Press on Demand
Release Date : 2008
Research For Action written by Robert J. Chaskin and has been published by Oxford University Press on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.
Across the social welfare field, interest is growing in how to apply research to influence policy and practice. This book provides insight into effective research practice and provides narratives of child welfare case studies from different cross- national perspectives.
At Risk
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Author : Karen Swift
language : en
Publisher: University of Toronto Press
Release Date : 2009-01-01
At Risk written by Karen Swift and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Social Science categories.
In At Risk, Karen J. Swift and Marilyn Callahan examine risk and risk assessment in the context of professional practice in child protection, social work, and other human services. They argue that the tools, technologies, and practices used to measure risk to the individual have gone unquestioned and unstudied and that current methods of risk assessment may be distorting the principles of social justice. Central to this study is an examination of the everyday experiences of workers and parents engaged in risk assessment processes in Canadian child welfare investigations. Going beyond theory, Swift and Callahan highlight how risk evaluations play out in actual interactions with vulnerable people. Pointing out that standardized risk assessment tools do not take factors such as class, race, gender, and culture into account, At Risk raises important questions about the viability of risk management plans that are not tailored to individual situations.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Uses Of Blogs
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Author : Joanne Jacobs
language : en
Publisher: Peter Lang
Release Date : 2006
Uses Of Blogs written by Joanne Jacobs and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Computers categories.
Textbook
The Cult Of The Amateur
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Author : Andrew Keen
language : en
Publisher: Hachette UK
Release Date : 2011-03-04
The Cult Of The Amateur written by Andrew Keen and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-04 with Social Science categories.
A new, updated edition, with a new foreword of Andrew Keen's witty and provocative polemic against the rise of user-generated content and the anything goes standards of much online publishing, which set the blogosphere and media alight on publication. Dubbed the 'anti-christ' of Silicon Valley and a dot-com apostate Andrew Keen is the leading contemporary critic of the Internet. and The Cult of the Amateur is a scathing attack on the mad utopians of Web 2.0 and the wisdom of the crowd. Keen argues that much of the content filling up YouTube, MySpace, and blogs is just an endless digital forest of mediocrity which, unconstrained by professional standards or editorial filters, can alter public debate and manipulate public opinion.
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Author : Dhiraj Murthy
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-04
Twitter written by Dhiraj Murthy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-04 with Computers categories.
Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.
Blogging And Other Social Media
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Author : Alex Newson
language : en
Publisher: Routledge
Release Date : 2017-03-02
Blogging And Other Social Media written by Alex Newson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Business & Economics categories.
Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.