Mediale Sportvermarktung In Der Heutigen Zeit Das Beispiel Rb Leipzig
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Mediale Sportvermarktung In Der Heutigen Zeit Das Beispiel Rb Leipzig
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Author :
language : de
Publisher: GRIN Verlag
Release Date : 2020-07-03
Mediale Sportvermarktung In Der Heutigen Zeit Das Beispiel Rb Leipzig written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-03 with Sports & Recreation categories.
Studienarbeit aus dem Jahr 2019 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,3, Hochschule Wismar (Wings), Sprache: Deutsch, Abstract: Die Gesellschaft von heute ist geprägt von vielen Werten und Normen, die sich über Generationen hinweg entwickelt haben. Als ein fester Bestandteil in der modernen Gesellschaft übernimmt der Sport zentrale Funktionen. Viele Konventionen der Gemeinschaft lassen sich im Sport wiederfinden. Insbesondere Fußball hat sich zu einer Marketingplattform entfaltet, auf der sich unzählige Unternehmen um die Aufmerksamkeit der Zuschauer bemühen. Die Werte die RB Leipzig für die Gesellschaft darstellt und welche Funktionen der Sport übernimmt werden im weiteren Verlauf behandelt. Bei der Erstellung von Dienstleistungen für Werbe- oder Sponsoringrechte sind Agenturen auch häufig involviert und haben dadurch einen großen Einfluss auf die professionelle Vermarktung von Sportvereinen. Die Entwicklung und generelle Rechtevermarktung im deutschen Sport werden im nächsten Kapitel vorgestellt. Darüber hinaus gilt es Potenziale zu finden und Verbesserungsvorschläge zu erarbeiten, die zukünftig beim Erreichen der Ziele hilfreich sind. Primär liegt der Fokus auf der Festigung des Markenimages, der Kundenbindung und der Erreichung wirtschaftlicher Bestrebungen des Vereins.
Sociological Ambivalence And Other Essays
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Author : Robert King Merton
language : en
Publisher: Simon and Schuster
Release Date : 1976
Sociological Ambivalence And Other Essays written by Robert King Merton and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Ethnic attitudes categories.
Battleground Sports
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Author : Michael Atkinson
language : en
Publisher: Greenwood
Release Date : 2009
Battleground Sports written by Michael Atkinson and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Social Science categories.
Contains alphabetically arranged entries that examine competitive athletics and their social importance to the history of North America; and covers academic misconduct among athletes through openly gay athletes.
Strategic Brand Management
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Author : Jean-Noël Kapferer
language : en
Publisher: Simon and Schuster
Release Date : 1994
Strategic Brand Management written by Jean-Noël Kapferer and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Why She Buys
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Author : Bridget Brennan
language : en
Publisher: Crown Currency
Release Date : 2011-09-13
Why She Buys written by Bridget Brennan and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-13 with Business & Economics categories.
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
Collaborative Customer Relationship Management
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Author : Alexander H. Kracklauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-07
Collaborative Customer Relationship Management written by Alexander H. Kracklauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Social Motivation Justice And The Moral Emotions
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Author : Bernard Weiner
language : en
Publisher: Psychology Press
Release Date : 2006-04-21
Social Motivation Justice And The Moral Emotions written by Bernard Weiner and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Political Science categories.
Social Motivation, Justice, and the Moral Emotions proposes an attribution theory of interpersonal or social motivation that distinguishes between the role of thinking and feeling in determining action. The place of this theory within the larger fields of motivation and attributional analyses is explored. It features new thoughts concerning social motivation on such topics as help giving, aggression, achievement evaluation, compliance to commit a transgression, as well as new contributions to the understanding of social justice. Included also is material on moral emotions, with discussions of admiration, contempt, envy, gratitude, and other affects not considered in Professor Weiner's prior work. The text also contains previously unexamined topics regarding social inferences of arrogance and modesty. Divided into five chapters, this book: *considers the logical development and structure of a proposed theory of social motivation and justice; *reviews meta-analytic tests of the theory within the contexts of help giving and aggression and examines issues related to cultural and individual differences; *focuses on moral emotions including an analysis of admiration, envy, gratitude, jealousy, scorn, and others; *discusses conditions where reward decreases motivation while punishment augments strivings; and *provides applications that are beneficial in the classroom, in therapy, and in training programs. This book appeals to practicing and research psychologists and advanced students in social, educational, personality, political/legal, health, and clinical psychology. It will also serve as a supplement in courses on motivational psychology, emotion and motivation, altruism and/or pro-social behavior, aggression, social judgment, and morality. Also included is the raw material for 13 experiments relating to core predictions of the proposed attribution theory.
Political Branding
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Author : Christopher Pich
language : en
Publisher: Routledge
Release Date : 2020-12-17
Political Branding written by Christopher Pich and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Routledge Handbook Of Football Business And Management
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Author : Simon Chadwick
language : en
Publisher: Routledge
Release Date : 2018-11-19
Routledge Handbook Of Football Business And Management written by Simon Chadwick and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-19 with Business & Economics categories.
Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.