Medicomarketing Writing
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Medical Writing In Drug Development
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Author : Robert J Bonk
language : en
Publisher: Routledge
Release Date : 2014-01-02
Medical Writing In Drug Development written by Robert J Bonk and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Business & Economics categories.
A guide through the maze of the pharmaceutical research and development process, Medical Writing in Drug Development fills a gap in the libraries of technical writers, college instructors, and corporate professionals associated with the pharmaceutical process. As it discusses critical information, such as strategies and techniques pivotal to crafting documents for drug development, it also overviews drug research, document types, the roles of professional writers, and information technology. In no time at all, you will be creating persuasive technical documents, building complex facts into coherent messages, and contributing to the effective marketing of new products with promotional pieces that meet legal and ethical standards. Medical Writing in Drug Development helps medical writers and scientific, regulatory, and marketing professionals develop a working knowledge of the technical documents crucial to successful drug research. New and seasoned professional writers alike will benefit from the book's detailed discussions of: using abstracts, slides, and posters to present up-to-the-minute research how patient-education materials, health-economic assessments, and electronic journals provide ongoing challenges in medical writing a dossier approach that expedites regulatory submissions for international drug development structural constraints and rhetorical approaches toward regulatory documents presenting intricate information in scientifically unbiased, yet technically convincing language the effects of electronic publishing, computer graphics, and related technology on the practice of medical writing within pharmaceutical research Practical as a foundation text for undergraduate, graduate, and certificate programs in pharmaceutical or medical technical writing, Medical Writing in Drug Development will help you develop practical strategies for handling journal manuscripts, conference materials, and promotional pieces. No other text will clarify the main aspects of the pharmaceutical research and development process while offering you insight on the key issues dominating the healthcare arena.
The Complete Guide To Medical Writing
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Author : Mark C. Stuart
language : en
Publisher: Pharmaceutical Press
Release Date : 2007
The Complete Guide To Medical Writing written by Mark C. Stuart and has been published by Pharmaceutical Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Medical categories.
'The Complete Guide to Medical Writing' is intended to consider all aspects of medical/scientific writing in one concise introductory text. It explains how to get published, how to write for a particular audience or in a particular media, what the publishing processes are and what the financial rewards might be.
The Accidental Medical Writer
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Author : Brian G. Bass
language : en
Publisher: Accidental Medical Writer
Release Date : 2008
The Accidental Medical Writer written by Brian G. Bass and has been published by Accidental Medical Writer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The authors share the benefits of their almost 40 years of experience in establishing careers as freelance medical writers, providing tips for anyone interested in the profession.
Medicomarketing Writing
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Author : Viswanatha Mathad
language : en
Publisher: Bsp Books Pvt. Limited
Release Date : 2016-10-07
Medicomarketing Writing written by Viswanatha Mathad and has been published by Bsp Books Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-07 with Medical categories.
Medical writing is part of drug development process. Medicomarketing writing is a type of medical writing where scientific information is presented as promotional literatures. Medicomarketing communication or healthcare communication has evolved as a profession over a decade. More and more pharmaceutical industries are outsourcing their work to medicomarketing communication or healthcare communication companies and freelance medical writers. The skills required for medicomarketing writing are different from the skills required for any other profession. With more than 15 years of experience in medicomarketing communication segment, we have identified the skills required for medicomarketing writing and the lack of skill among the pharmacists, doctors and life science graduates, who have the ability to excel in medical writing. This is the first book, which gives practical insights into medicomarketing writing. This book is ideal for graduates and postgraduates in -Pharmacy -Medicine -Dentistry and -Life science This book is also useful for -Newbie medicomarketing writers -Product managers and medical advisors working in pharmaceutical companies -Senior medical writers working in publishing companies -Team leaders and project managers working in medical communication and medical advertising agencies -Freelance medical writers
The Medical Marketing Plan
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Author : Stuart Clark Rogers
language : en
Publisher:
Release Date : 1990-06-01
The Medical Marketing Plan written by Stuart Clark Rogers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-06-01 with Medical care categories.
Effective Medical Writing The Write Way To Get Published Um Press
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Author : Wifred C.G Peh
language : en
Publisher: The University of Malaya Press
Release Date : 2010
Effective Medical Writing The Write Way To Get Published Um Press written by Wifred C.G Peh and has been published by The University of Malaya Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Medical categories.
Effective Medical Writing. The Write Way to get Published was edited and updated from a series of well-received articles published in the Singapore Medical Journal. These articles were used extensively as resource material for numerous medical and scientific writing workshops held in several countries such as Singapore, Malaysia, Thailand, and include the first ever national medical writing workshops staged in The Philippines, Brunei Darussalam, Vietnam, Cambodia and Mongolia, Most of these workshops were endorsed by the Asia Pacific Association of Medical Journal Editors. This book will be helpful to medical and postgraduate students, clinical specialty trainees, aspiring researchers, newly-appointed academic staff, allied health professionals, and those who are looking to write scientific papers and get published. This book is written in an easy-to-read style, covering all the steps required to prepare manuscripts for biomedical and healthcare publications. The reader will learn about “must-know” issues relating to manuscript processing, authoring, reviewing, editing and other key points related to publishing.
Strategic Scientific And Medical Writing
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Author : Pieter H. Joubert
language : en
Publisher: Springer
Release Date : 2015-11-27
Strategic Scientific And Medical Writing written by Pieter H. Joubert and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-27 with Medical categories.
A document may be based on accurate medical and scientific information, follow guidelines precisely, and be well written in clear and correct language, but may still fail to achieve its objectives. The strategic approach described in this book will help you to turn good medical and scientific writing into successful writing. It describes clearly and concisely how to identify the target audience and the desired outcome, and how to construct key messages for a wide spectrum of documents. Irrespective of your level of expertise and your seniority in the pharmaceutical, regulatory, or academic environment, this book is an essential addition to your supporting library. The authors share with you many years of combined experience in the pharmaceutical and academic environment and in the writing of successful outcome-driven documents.
Pharmacovigilance Medical Writing
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Author : Justina Orleans-Lindsay
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-22
Pharmacovigilance Medical Writing written by Justina Orleans-Lindsay and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-22 with Medical categories.
Pharmacovigilance Medical Writing covers the preparation of pharmacovigilance documents for all stages of the drug development process (i.e. from clinical development through to applications for marketing authorisations to the post-marketing stage). For each document, the book presents a review of the regulatory framework that governs the content of the document, followed by practical guidance (e.g. scheduling, source data, department/functions involved in document preparation/review, appropriate timelines and planning activities), ending with a generic model document compliant with the current guidelines, which can be modified to meet specific company and product requirements.
Successfully Marketing Clinical Trial Results
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Author : Dr Günter Umbach
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2012-09-28
Successfully Marketing Clinical Trial Results written by Dr Günter Umbach and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-28 with Business & Economics categories.
In the US alone, pharmaceutical companies spend around $7 billion a year on clinical trials for drugs; all this in a global market where increasing competition and pressure on healthcare financing are both impacting on margins and profitability. One solution for pharmaceutical companies lies within the clinical trials themselves. If only you can communicate the trial findings to the right people, in the right way, you can benefit from this huge investment and add significant value to your product range and your brand. Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research data to maximise the revenue from your products. There are sections explaining how to: • identify your market and devise your strategy; • develop your content and translate data into a message that has impact; • use language, layout and illustrations to best effect; • communicate internally as well as externally; • make best use of the resources available; • align your sales force and the external agencies with whom you work; • lead the people in the project team; • co-operate with the medical researchers, external experts and the press. In this book are answers for everything from how to handle class-effect questions to developing a shared brand vocabulary. There are plenty of vivid examples and real-life applications to reinforce the ideas. Cases studies illustrate solutions to problems; checklists and tips will help to implement the suggestions and recommendations. Günter Umbach has distilled the essence both of 25 years' experience in the healthcare market and of his highly successful seminar series on marketing clinical trials into the professional advice given in this book. The text is accompanied by a CD ROM containing detailed Powerpoint slides supporting each of the (over 300) techniques that you can use in your marketing team meetings to develop great ideas of your own.
Marketing Your Clinical Practice
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Author : Neil Baum
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2010-10-22
Marketing Your Clinical Practice written by Neil Baum and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-22 with Business & Economics categories.
This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.