Metaphor And Metonymy Revisited Beyond The Contemporary Theory Of Metaphor
DOWNLOAD eBooks
Download Metaphor And Metonymy Revisited Beyond The Contemporary Theory Of Metaphor PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Metaphor And Metonymy Revisited Beyond The Contemporary Theory Of Metaphor book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Metaphor And Metonymy Revisited Beyond The Contemporary Theory Of Metaphor
DOWNLOAD eBooks
Author : Francisco Gonzálvez-García
language : en
Publisher: John Benjamins Publishing
Release Date : 2013-10-30
Metaphor And Metonymy Revisited Beyond The Contemporary Theory Of Metaphor written by Francisco Gonzálvez-García and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-30 with Language Arts & Disciplines categories.
The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a more dynamic, interdisciplinary approach to metaphor looking into it from semiotic, psychological and socio-cultural perspectives. Other contributions focus on the crucial role played by metaphor and metonymy in meaning construction at a discourse/textual level. Finally, the volume also includes proposals which revolve around the alleged universal nature of metaphorical mappings and their suitability to account for grammatical phenomena. The contributions in this volume display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one. This book is structured into three major sections: i) the Contemporary Theory of Metaphor: revisions and recent developments; ii) metaphor and/or metonymy across different discourse/genre types; and iii) the Contemporary Theory of Metaphor: current applications. Originally published in Review of Cognitive Linguistics 9:1 (2011).
The Contemporary Theory Of Metaphor
DOWNLOAD eBooks
Author : Ning Yu
language : en
Publisher: John Benjamins Publishing
Release Date : 1998-07-15
The Contemporary Theory Of Metaphor written by Ning Yu and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-07-15 with Language Arts & Disciplines categories.
This comparative study of Chinese and English metaphor contributes to the search for metaphoric universals by placing the contemporary theory of metaphor in a broad cross-linguistic and cross-cultural perspective. The author explores to what degree abstract reasoning is metaphorical and which conceptual metaphors are culture specific, wide spread or universal in a cognitive and cultural context. The empirical studies presented reinforce the view that metaphor is the main mechanism through which abstract concepts are comprehended and abstract reasoning is performed. They also support, from the perspective of Chinese, the candidacy of some conceptual metaphors for metaphorical universals. These include, for instance, the ANGER IS HEAT metaphor, the HAPPY IS UP metaphor (emotions), the TIME AS SPACE metaphor, and the Event Structure Metaphor. It seems that these conceptual metaphors are grounded in some basic human experiences that may be universal to all human beings.
Metaphor And Metonymy At The Crossroads
DOWNLOAD eBooks
Author : Antonio Barcelona
language : en
Publisher: Walter de Gruyter
Release Date : 2003
Metaphor And Metonymy At The Crossroads written by Antonio Barcelona and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.
Barcelona (English, U. of Murcia, Spain) has collected 17 essays by 18 contributors (no information provided) that place the cognitive theory of metaphor and metonymy at a crossroads in at least three senses. First, because the theory is at a turning point, partially indicated by increased concern with the nature of metonymy, usually a neglected area. Second, because of the interaction between metaphor and metonymy which meet at conceptual and linguistic crossroads. Third, because the cognitive theory of metaphor and metonymy is exhibiting new tendencies like the study of the metaphorical motivation of crosslinguistic patterns of lexical semantic change, the metonymic motivation of grammar, and the study of metaphor and metonymy in advertising and conversation. Written for those with advanced tropical knowledge. Annotation copyrighted by Book News, Inc., Portland, OR
Metaphor And Metonymy In Comparison And Contrast
DOWNLOAD eBooks
Author : René Dirven
language : en
Publisher: Walter de Gruyter
Release Date : 2002
Metaphor And Metonymy In Comparison And Contrast written by René Dirven and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.
Attention To Metaphor
DOWNLOAD eBooks
Author : Valentina Cuccio
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-09-25
Attention To Metaphor written by Valentina Cuccio and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with Language Arts & Disciplines categories.
The last decades of the twentieth century have witnessed a fundamental scientific discovery: the identification of mirror neurons and, consequently, the development of the Embodied Simulation theory. Neuroscientific data on the mechanism of Embodied Simulation and its role in conceptual and linguistic processing, figurative language included, have stimulated a great deal of research on the embodied nature of conceptual metaphors. However, the very definition of the notions of body and embodiment are today still controversial in the Embodied Cognition debate. This book addresses the issue of the specific contribution of the body to conceptual and linguistic processing and provides a new definition for the mechanism of Embodied Simulation. In this light, and in consideration of a revision of the contemporary theory of metaphor recently introduced by Gerard Steen, who distinguished between deliberate and non-deliberate metaphor processing, the book also proposes a new model of metaphor processing that brings together the mechanism of Embodied Simulation, on the one hand, and the notion of deliberateness on the other. Modulation of attention during linguistic processing is a key component in explaining how they interact. Potential readers of the book include linguists, psychologists, philosophers and any other cognitive scientists and communication scientists piqued by the topic of metaphor and embodiment.
Multimodal Metaphor And Metonymy In Advertising
DOWNLOAD eBooks
Author : Paula Pérez Sobrino
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2017-12-15
Multimodal Metaphor And Metonymy In Advertising written by Paula Pérez Sobrino and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-15 with Language Arts & Disciplines categories.
Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.
Multimodal Metaphor
DOWNLOAD eBooks
Author : Charles J. Forceville
language : en
Publisher: Walter de Gruyter
Release Date : 2009-09-04
Multimodal Metaphor written by Charles J. Forceville and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-04 with Language Arts & Disciplines categories.
"Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society.
Metaphor And Metonymy In Comparison And Contrast
DOWNLOAD eBooks
Author : René Dirven
language : en
Publisher: Walter de Gruyter
Release Date : 2003
Metaphor And Metonymy In Comparison And Contrast written by René Dirven and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Cognitive grammar categories.
The book elaborates one of Roman Jakobson's many brilliant ideas, i.e. his insight that the two cognitive strategies of the metaphoric and the metonymic are the end-points on a continuum of conceptualization processes. This elaboration is achieved on the background of Lakoff and Johnson's twodomain approach, i.e. the mapping of a source onto a target domain of conceptualization. Further approaches dwell on different stretches of this metaphor-metonymy continuum. Still other papers probe into the specialized conceptual division of labor associated with both modes of thought. Two new breakthroughs in the cognitive linguistics approach to metaphor and metonymy have recently been developed: one is the three-domain approach, which concentrates on the new blends that become possible after the integration or the blending of source and target domain elements; the other is the approach in terms of primary scenes and subscenes which often determine the way source and target domains interact.
Metaphor In Cognitive Linguistics
DOWNLOAD eBooks
Author : Raymond W. Gibbs, Jr.
language : en
Publisher: John Benjamins Publishing
Release Date : 1999-06-15
Metaphor In Cognitive Linguistics written by Raymond W. Gibbs, Jr. and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-15 with Language Arts & Disciplines categories.
This book contains a selection of refereed and revised papers originally presented at the 5th ICLC. After an introduction by the editors, the book opens with a long-needed chapter on historical precedents for the Cognitive Linguistic theory of metaphor. Two chapters demonstrate the method of lexical analysis of linguistic metaphors and how it can be fruitfully applied to a characterization of the conceptual domains of smell and economics. Three chapters deal with theoretical aspects of conceptual metaphor, one of which is a commissioned chapter on the relation between conceptual metaphor theory and conceptual blending. Finally there are five chapters presenting novel theoretical issues and empirical findings about the relation between conceptual metaphor and culture. This book is hence a wide-ranging sample of current approaches to metaphor in Cognitive Linguistics, with some chapters breaking new grounds for future research.
Metaphor
DOWNLOAD eBooks
Author : Zoltan Kovecses
language : en
Publisher: Oxford University Press
Release Date : 2010-03-12
Metaphor written by Zoltan Kovecses and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-12 with Language Arts & Disciplines categories.
Combining up-to-date scholarship with clear and accessible language and helpful exercises, Metaphor: A Practical Introduction is an invaluable resource for all readers interested in metaphor. This second edition includes two new chapters--on 'metaphors in discourse' and 'metaphor and emotion' --along with new exercises, responses to criticism and recent developments in the field, and revised student exercises, tables, and figures.