Methodische Auswahl Von Crm Software
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Methodische Auswahl Von Crm Software
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Author : Thomas Arens
language : de
Publisher: Cuvillier Verlag
Release Date : 2004
Methodische Auswahl Von Crm Software written by Thomas Arens and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Pages:1 to 25 -- Pages:26 to 50 -- Pages:51 to 75 -- Pages:76 to 100 -- Pages:101 to 125 -- Pages:126 to 150 -- Pages:151 to 175 -- Pages:176 to 200 -- Pages:201 to 225 -- Pages:226 to 250 -- Pages:251 to 275 -- Pages:276 to 300 -- Pages:301 to 325 -- Pages:326 to 350 -- Pages:351 to 375 -- Pages:376 to 400 -- Pages:401 to 407
Customer Relationship Management And It
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Author : Danil Dintsis
language : en
Publisher: BoD – Books on Demand
Release Date : 2020-06-03
Customer Relationship Management And It written by Danil Dintsis and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with Business & Economics categories.
All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.
Business Relationship Management And Marketing
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Author : Michael Kleinaltenkamp
language : en
Publisher: Springer
Release Date : 2014-09-30
Business Relationship Management And Marketing written by Michael Kleinaltenkamp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Understanding Drivers Of Electrification Of Transportation Systems In A Commercial Context Band 118
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Author : Christine Harnischmacher
language : en
Publisher: Cuvillier Verlag
Release Date : 2022-11-16
Understanding Drivers Of Electrification Of Transportation Systems In A Commercial Context Band 118 written by Christine Harnischmacher and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-16 with Business & Economics categories.
The mitigation of global climate change poses one of the major challenges of the twenty-first century. Governments all around the world have set ambitious climate- and energy- specific targets that shape the development of the energy and transportation sectors. Increasing the share of renewable energies in the energy mix and substituting conventional vehicles with electric vehicles (EVs) at the same time poses significant challenges for the power grid. The coupling of the energy and transportation sectors offers a promising increase in energy efficiency, as the EVs’ batteries can be used as storage for the provision of utility services by supplying power to the grid for stabilization. This is known as the vehicle-to-grid (V2G) application. Thus, suitable V2G applications can contribute to the security of energy supply while at the same time promoting electrified transportation and the integration of renewables. These applications are especially efficient in a commercial context, where the capacities of several batteries can easily be aggregated. This thesis investigates the role of IS for the electrification and V2G integration of commercial fleets. Four studies were conducted and are compiled in this dissertation that demonstrate the feasibility and provide guidelines for incorporating commercial electrified fleets as an active component of the energy economic value chain. The understanding gained enables viewing fleet electrification and V2G integration as IS enabled amplification of the energy economic value chain towards ecological sustainability.
On The Design Of Service Interaction With Conversational Agents
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Author : Johannes Riquel
language : en
Publisher: Cuvillier Verlag
Release Date : 2022-07-19
On The Design Of Service Interaction With Conversational Agents written by Johannes Riquel and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-19 with Business & Economics categories.
Conversational Agents (CAs) are changing the way people interact in their daily lives. Specifically, CAs such as chatbots or voice assistants are increasingly covering services traditionally provided by human employees. CA-based services are available at any time and in any capacity, providing convenience and comfort while overcoming the limitations of human employees. However, many CAs are imperfect and prone to errors, such as frequently misinterpreting users’ requests, which leads to a mismatch between the expectations of the service and the service provided. As a result, some CA-based services have been discontinued in the past. In this context, a human-like design of CAs potentially offers a valuable approach to enhancing the user’s perception of a service. Prior research shows that this leads to individuals interacting with a human-like CA as if they would interact with a real individual. Furthermore, human-like errors could be considered a social cue, since it is human nature to make errors. To address the overall research area of CAs imperfections, four studies were conducted and synthesized in this dissertation. The studies provide novel insights into the design of human-like text-based CAs interrelated with the occurrence of CA imperfections, including human-like errors. Through a set of experiments, four major contributions are provided. First, the human-like design of imperfect CAs can mitigate the negative individuals’ perceptions, if implemented carefully. Second, the human-like design of imperfect CAs can shift individuals into a positive emotional state which increases service satisfaction. Third, human-like errors are not perceived as human-like and should not be employed in CA-based service encounters at present. Fourth, not every CA-based service requires a high level of human-like design, as the expectations of a CA-based service may be as different as the expectations of traditional human-based services.
Leverage Data Streams For Better Operational Decision Making
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Author : Christoph Prinz
language : en
Publisher: Cuvillier Verlag
Release Date : 2023-05-31
Leverage Data Streams For Better Operational Decision Making written by Christoph Prinz and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-31 with Business & Economics categories.
Smart sustainable mobility ecosystems promise to address society’s expectation of environmentally friendly on-demand mobility. While the technology stack to build such ecosystems is just around the corner in the form of connected, automated, and electric vehicles, strategies to deploy and operate such fleets in a coordinated manner must still be advanced. Most of such optimization challenges highly depend on the nature of customer demand, vehicle supply, and environmental influences. Hence, this dissertation investigates how available data streams from mobility ecosystems can be leveraged in Information Systems to solve related decision problems. The overarching goal of this work is to generate design knowledge to improve vehicle availability, provider profitability, and environmental sustainability for such ecosystems. Applying quantitative methods to real-world data from shared vehicle systems generates insights into the nature of demand and supply. Combining it with an analysis of empirical research on vehicle relocation algorithms builds the foundation for two artifact designs. The first artifact enables the development and simulation-based evaluation of operation modes for vehicle fleets. The second artifact enables artificial intelligence-based decision support for the vehicle rebalancing problem. The insights are finally incorporated and generalized to a nascent design theory on data-enabled operational decision-making in the context of smart sustainable mobility environments. The findings have multifaceted implications for researchers concerned with data-enabled value creation in Green IS, shared economy and smart mobility, and business analytics and data science. Furthermore, guidance for fleet providers to improve system attractiveness and for society to experience the potential amount of vehicle access without personal ownership is provided.
Analyzing The Range Barrier To Electric Vehicle Adoption
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Author : Matthias Eisel
language : en
Publisher: Cuvillier Verlag
Release Date : 2016-11-01
Analyzing The Range Barrier To Electric Vehicle Adoption written by Matthias Eisel and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-01 with Business & Economics categories.
Although electric vehicles (EVs) are theoretically capable of emissions-free driving, their market penetration is still pending, which is reflected in their low sales numbers. This is mainly due to three major barriers to the widespread adoption of these vehicles, with one of them being their limited average driving distance. Although the limited range of these cars would theoretically be sufficient to match the usage patterns of most drivers, they are generally unwilling to accept it. In this regard, users often report serious concerns about not reaching their planned destinations due to battery depletion, which is commonly referred to as range anxiety. Within this cumulative dissertation, four research questions were derived, aiming to investigate measures that mitigate range anxiety and thus positively affect the attitude toward using EVs. To answer these research questions, six studies were conducted. The insights gained from analyzing the data provide researchers with an in-depth knowledge for investigating the influence of information systems on range anxiety. In addition, practitioners find decision support for addressing the phenomenon of range anxiety in implementing and designing information systems.
Ecoystems In The Era Of Digital Innovation Exploring The Transformational Impact Of Pervasive Digital Technologies On Industrial Age Business Contexts And Incumbent Firms
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Author : Fabian Nischak
language : en
Publisher: Cuvillier Verlag
Release Date : 2020-12-02
Ecoystems In The Era Of Digital Innovation Exploring The Transformational Impact Of Pervasive Digital Technologies On Industrial Age Business Contexts And Incumbent Firms written by Fabian Nischak and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-02 with Business & Economics categories.
The Internet’s emergence has significantly changed how people, communities, and societies behave, interact, and live. Today, people are accustomed to fulfilling their needs by taking advantage of giant online places for, e.g., the exchange of goods, video streaming, or social interaction. A driving force within this powerful development is represented by the growing diffusion of digital technologies. Enabled by technological advances, nearly every artifact is or can be equipped with digital technologies. With the increasing digitization and hybridization of physical objects established innovation and value commercialization logics are brought into question. Recapitulating today’s prominent players, such as Amazon, Facebook, Apple, etc., highlights the emergence of a new ecosystem philosophy in practice in which diverse third-party contributors are orchestrated via a digital platform and carefully considered in the core firms’ innovation activities. To shed light on this complex phenomena, this dissertation explores, first, the ecosystem concept and its particular relation to information systems, second, investigates the specific situation of industrial-age manufacturing contexts characterized by a physical core product that cannot be digitally substituted and, third, focusses on the specific nature of digital platform ecosystems to distill respective dimensions and characteristics.
Digital Innovation In Incumbent Firm Contexts A Knowledge Integration Perspective
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Author : Patryk Zapadka
language : en
Publisher: Cuvillier Verlag
Release Date : 2021-06-29
Digital Innovation In Incumbent Firm Contexts A Knowledge Integration Perspective written by Patryk Zapadka and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-29 with Computers categories.
Im Zeitalter der Digitalisierung müssen Unternehmen ihre Prozesse, Produkte und Geschäftsmodelle anpassen, um ihre Innovations- sowie Wettbewerbsfähigkeit aufrecht zu erhalten. Aufgrund dessen müssen Unternehmen ihre bestehenden Kompetenzen erneuern, indem sie neues Wissen aus der digitalen Sphäre wertstiftend integrieren. Dies stellt jedoch eine erhebliche Herausforderung dar, insbesondere für etablierte Unternehmen, da die konvergente und generative Natur der digitalen Innovation nicht nur den Prozess der Wissensintegration dynamischer macht, sondern auch die Vielfalt und Menge des Wissens erhöht, das über die Unternehmensgrenzen hinweg integriert werden muss. Um diese Herausforderung näher zu beleuchten und Lösungsansätze zu evaluieren, wurden vier Studien durchgeführt und in dieser kumulativen Dissertation zusammengestellt. Diese Studien geben Einblicke in die Besonderheiten der Wissensintegration im Kontext digitaler Innovationen und fördern das Verständnis dafür, wie etablierte Unternehmen die damit verbundenen Herausforderungen bewältigen können. Dabei wird insbesondere der Einsatz von Grenzressourcen, wie bspw. Programmierschnittstellen (APIs), untersucht, da sie einen wesentlichen Mechanismus zur Skalierung der Wissensintegration in digital(isierenden) Geschäftsökosystemen darstellen. In the age of digitalization, companies need to adapt their processes, products, and business models to maintain their capability to innovate and thus to ensure their competitiveness. As a result, companies need to renew their existing competencies by integrating new and valuable knowledge from the digital sphere. However, this poses a significant managerial challenge, especially for established companies, as the convergent and generative nature of digital innovation not only makes the process of knowledge integration more dynamic, but also increases the diversity and amount of knowledge that needs to be integrated across organizational boundaries. To shed more light on this challenge and evaluate possible solutions, four studies were conducted and compiled in this cumulative dissertation. These studies provide insights into the unique nature of knowledge integration in the context of digital innovation and advance the understanding of how incumbent firms can address the associated challenges. In particular, the use of boundary resources such as application programming interfaces (APIs) is examined, as they represent a key mechanism for scaling knowledge integration in digital(izing) business ecosystems.
Digital Business Strategy An Investigation Of Generic Types Performance Implications And Path Dependence
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Author : Hannes Kurtz
language : en
Publisher: Cuvillier Verlag
Release Date : 2021-03-30
Digital Business Strategy An Investigation Of Generic Types Performance Implications And Path Dependence written by Hannes Kurtz and has been published by Cuvillier Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-30 with Business & Economics categories.
In an ever more digitized world, it necessary to embed digital technology in business strategy, leading to an overarching phenomenon called the digital business strategy. Accordingly, this thesis sets out to advance the understanding, the digital business strategy concept in general as well as its influence on a company’s performance. At the same time, incumbents are often constrained by path dependencies and inertia as executives tend to make use of prior experiences and favor strategic choices they are familiar with over unfamiliar As a consequence, companies may stick to a specific path which restrains transformational change. Accordingly, the study elucidates the ongoing digital transformation as it manifests itself in the evolution of incumbents’ digital business strategies. In addition, this thesis seeks to derive important implications for business practice, as it helps practitioners to develop a better understanding of digital business strategies, especially considering that digitalization challenges the conventional wisdom of competition. This is particularly important, as with increasing digitalization, tightly integrated digital business strategies will be among the biggest determinants of a company’s future success. In einer immer stärker digitalisierten Welt ist es wichtig digitale Technologien in die Geschäftsstrategie eines Unternehmens einzubetten, was zu einem übergreifenden Phänomen führt, das als digitale Geschäftsstrategie bezeichnet wird. Dementsprechend zielt diese Arbeit darauf ab, das Verständnis des Konzepts der digitalen Geschäftsstrategie im Allgemeinen sowie dessen Einfluss auf die Performance eines Unternehmens zu verbessern. Gleichzeitig sind etablierte Unternehmen oft durch Pfadabhängigkeiten und Trägheit eingeschränkt, da Führungskräfte dazu neigen, auf frühere Erfahrungen zurückzugreifen und strategische Entscheidungen, mit denen sie vertraut sind, gegenüber unbekannten Optionen zu bevorzugen In der Folge verharren Unternehmen auf einem bestimmten strategischen Pfad, was transformatorischen Wandel hemmt. Dementsprechend beleuchtet die Studie die laufende digitale Transformation und wie diese sich in der Entwicklung der digitalen Geschäftsstrategien etablierter Unternehmen manifestiert. Darüber hinaus versucht diese Arbeit, wichtige Implikationen für die Unternehmenspraxis abzuleiten, da sie Praktikern hilft, ein besseres Verständnis für digitale Geschäftsstrategien zu entwickeln, insbesondere in Anbetracht der Tatsache, dass die Digitalisierung die konventionelle Weisheit des Wettbewerbs herausfordert. Dies ist besonders wichtig, da mit zunehmender Digitalisierung eng integrierte digitale Geschäftsstrategien zu den größten Determinanten für den zukünftigen Erfolg eines Unternehmens gehören werden.