Microtrends
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Microtrends Squared
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Author : Mark Penn
language : en
Publisher: Simon & Schuster
Release Date : 2019-03-26
Microtrends Squared written by Mark Penn and has been published by Simon & Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-26 with Psychology categories.
Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
Microtrends
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Author : Mark J. Penn
language : en
Publisher: Penguin UK
Release Date : 2008-06-05
Microtrends written by Mark J. Penn and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-05 with Social Science categories.
In Microtrends: The Small Forces Behind Today’s Big Changes, Mark Penn shows that 75 of the most important trends in the world today are the smallest ones. Exploring everything from politics to religion, food to entertainment, Penn follows the numbers to uncover what's really popular, not what we think is popular. Because while these trends are shaping the world, they’re relatively unseen – they’re under-the-radar forces that can involve as little as 1 percent of the population. People have never been more sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives. Yet it takes intensive, scientific study to find the logical patterns that underlie those choices. While helping you to refine your own trend-spotting skills, Penn pierces remarkably stubborn conventional thinking to find the counterintuitive trends that represent a portrait of society in the 21st century. A groundbreaking book about the way people think and how they act, Microtrends explores the practical implications of these 75 trends for politics, business, and society itself.
Microtrends
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Author : Penn Mark J Zalesne E Kinney
language : en
Publisher:
Release Date : 2014-07-02
Microtrends written by Penn Mark J Zalesne E Kinney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-02 with Social change categories.
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
Microtrends
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Author : Mark J. Penn
language : en
Publisher:
Release Date : 2007
Microtrends written by Mark J. Penn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Social Science categories.
Why the most important trends in the world today are the smallest ones. In Microtrends, Mark Penn, an expert with over thirty years' experience in finding and motivating niche groups, reveals the true trends in our society today, uncovering what's really popular (which is not what we might thinkis popular). In every case, the ideas shaping our world are relatively unseen - under-the-radar forces that can involve as little as one per cent of the population, yet their impact on society is huge. Aspiring Snipers, Exploding Ex-Cons, Shy Millionaires and Neglected Dads ... these are just some of the new trends named here for the first time. This groundbreaking book about the way people think and how they act explains where these movements have come from and their impact on how we live, how we vote, what we buy and what we want. Showing us how to become better trend spotters ourselves, it is invaluable for understanding our society better - for business, politics and individuals.
Microtrends
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Author : Mark J. Penn
language : en
Publisher:
Release Date : 2009
Microtrends written by Mark J. Penn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Contagion (Social psychology) categories.
Identifies over seventy trends in religion, leisure, politics, and family life which have an influence on American society, such as people continuing to work after retirement, teens knitting, women driving technology, fathers spending more time with the children, and more.
Microtrends
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Author : Mark J. Penn
language : en
Publisher:
Release Date : 2008
Microtrends written by Mark J. Penn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Social change categories.
Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and
Foresight And Innovation
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Author : E. Hiltunen
language : en
Publisher: Springer
Release Date : 2013-11-29
Foresight And Innovation written by E. Hiltunen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-29 with Business & Economics categories.
Foresight and Innovation is a guide for readers that are interested about the future. The book introduces a concept of futurist thinking, which includes anticipating, innovating and communicating about the futures. These concepts show how various organizations, all over the world are thinking, communicating and creating a better future.
Econophysics Approaches To Large Scale Business Data And Financial Crisis
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Author : Misako Takayasu
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-04-27
Econophysics Approaches To Large Scale Business Data And Financial Crisis written by Misako Takayasu and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-27 with Science categories.
In recent years, as part of the increasing “informationization” of industry and the economy, enterprises have been accumulating vast amounts of detailed data such as high-frequency transaction data in nancial markets and point-of-sale information onindividualitems in theretail sector. Similarly,vast amountsof data arenow ava- able on business networks based on inter rm transactions and shareholdings. In the past, these types of information were studied only by economists and management scholars. More recently, however, researchers from other elds, such as physics, mathematics, and information sciences, have become interested in this kind of data and, based on novel empirical approaches to searching for regularities and “laws” akin to those in the natural sciences, have produced intriguing results. This book is the proceedings of the international conference THICCAPFA7 that was titled “New Approaches to the Analysis of Large-Scale Business and E- nomic Data,” held in Tokyo, March 1–5, 2009. The letters THIC denote the Tokyo Tech (Tokyo Institute of Technology)–Hitotsubashi Interdisciplinary Conference. The conference series, titled APFA (Applications of Physics in Financial Analysis), focuses on the analysis of large-scale economic data. It has traditionally brought physicists and economists together to exchange viewpoints and experience (APFA1 in Dublin 1999, APFA2 in Liege ` 2000, APFA3 in London 2001, APFA4 in Warsaw 2003, APFA5 in Torino 2006, and APFA6 in Lisbon 2007). The aim of the conf- ence is to establish fundamental analytical techniques and data collection methods, taking into account the results from a variety of academic disciplines.
Branding The Candidate
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Author : Lisa D. Spiller
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-07-15
Branding The Candidate written by Lisa D. Spiller and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-15 with Business & Economics categories.
American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.
Neue Deutsche Welle
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Author : Claudia Lonkin
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2024-04-04
Neue Deutsche Welle written by Claudia Lonkin and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-04 with Music categories.
Neue Deutsche Welle (NDW), or “German New Wave,” was made extraordinarily popular in the 1970s and 1980s by the likes of Nena's "99 Luftballoons" and Trio's "Da Da Da"-and then left as quickly as it came. Conventional wisdom among artists dictates that it's better to burn out than fade away, but this doesn't tell the full story of NDW-the reason for its rapid rise and fall, the historical context that necessitated the genre, and where the energy of the NDW movement went after its end. The genre has international influences but still demonstrates a uniquely German desire to build a new, sanitized identity in the aftermath of World War II. Originally quite subversive and underground, NDW became exponentially more mainstream until it could no longer sustain itself creatively. And rather than disappearing, it helped give rise to the post-Cold War rave craze and is still an important touchstone in music history.