Mit Feel Management Erfolgreicher Im Vertrieb
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Mit Feel Management Erfolgreicher Im Vertrieb
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Author : Ruth Marquardt
language : de
Publisher: Springer-Verlag
Release Date : 2013-11-29
Mit Feel Management Erfolgreicher Im Vertrieb written by Ruth Marquardt and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-29 with Business & Economics categories.
Vertrauen weckt Vertrauen – das gilt auch für das komplexe Gefüge zwischen Verkäufer und Kunde. Alte Verkaufstricks und Kniffe sind heutzutage leicht durchschaubar und können beim Kunden zu Verstimmungen führen. Ein offenes Miteinander und bewusste Kommunikation können die Arbeit auf allen Seiten beflügeln. Basis einer langfristigen und vertrauensvollen Kooperation muss es daher sein, im Zielmarkt authentisch zu agieren, Wertschätzung und folglich eine nachhaltige Beziehung aufzubauen. Um dies zu erreichen, sollte jeder Sales-Profi zunächst an sich selbst arbeiten. Ruth Marquardt und Dirk Ludwig zeigen, wie Sie Ihre Einzigartigkeit so einsetzen können, dass sie Ihnen zu mehr Begeisterung und Lebensfreude verhilft. Im nächsten Schritt erklären die Autoren, wie Sie diese Erkenntnisse in den Arbeitsalltag übertragen und somit erfolgreich Geschäfte abschließen. Sie liefern direkt anwendbare Tipps und wertvolle Hintergrundinformationen sowie praxisorientierte Arbeitsblätter, die mit Hilfe ihrer Kunden entwickelt wurden. Ein leicht zu lesendes, mit Humor und Lebenserfahrungen gespicktes Buch für Menschen, die ihre beruflichen und damit menschlichen Beziehungen verbessern möchten und die Begeisterung für ihre Arbeit intensivieren oder wiedergewinnen wollen.
Liebe Lernen F R Paare Und Singles
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Author : Markus Klepper
language : de
Publisher: tredition
Release Date : 2016-02-22
Liebe Lernen F R Paare Und Singles written by Markus Klepper and has been published by tredition this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-22 with Family & Relationships categories.
Die Wege der Liebe sind oft verschlungen, geheimnisvoll und manchmal verwirrend. Auch die Art und Weise, wie wir sie in Partnerschaft und Ehe leben, löst oft mehr Leid als Freude aus. Nahezu jede zweite Ehe wird heutzutage geschieden. An dieser Stelle setzt der "Liebe lernen für Paare und Singles - Ein Reiseführer durch das Land von Liebe und Partnerschaft" an. Dipl. Psychologe Markus Klepper vermittelt darin mit dem Blick eines erfahrenen Paarberaters, Therapeuten und Seminarleiters psychologische Hintergründe und wichtige Zusammenhänge sowie praktisches Wissen um "Liebe lernen" zu können. Mit einem geschulten Blick für Zusammenhänge benennt er in seinem Buch alle wichtigen Grundlagen zum Verständnis der eigenen Liebes-Landkarte. Dabei lädt er den Leser immer wieder ein, auch über den Tellerrand zu blicken und sich mit neuen, horizonterweiternden Blickwinkeln auseinanderzusetzen. Im Praxisteil jedes Kapitels bietet er konkrete Schritte zur Umsetzung und Anwendung der Inhalte an. Sein Anliegen beschreibt er so: "Wenn es mir gelingt, Ihnen neben einer gefühlten Kompetenz auch noch eine Portion Lust auf das "Abenteuer Liebe" zu machen, habe ich mein Ziel erreicht."
The Agile Mindset
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Author : Svenja Hofert
language : en
Publisher: Springer
Release Date : 2023-11-15
The Agile Mindset written by Svenja Hofert and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-15 with Business & Economics categories.
Becoming more agile - that's what many companies want in order to remain successful in the digital age. But new processes, working methods and open-plan offices alone are not enough. The attitude, the mindset of the employees and, above all, of the managers is decisive for sustainable change. This attitude is characterized by a way of thinking and acting that productively copes with comprehensive changes and that not only takes people along but lets them grow. Svenja Hofert defines the term "mindset" and uses concrete approaches from developmental psychology as well as many checklists, case studies and interviews to show how managers develop their employees in a targeted manner in order to drive change forward together. This book is a translation of the original German 1st edition Das Agile Mindset by Svenja Hofert, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2018. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Scrum For Sales
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Author : Michael J. Scherm
language : en
Publisher: Springer Nature
Release Date : 2021-10-30
Scrum For Sales written by Michael J. Scherm and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-30 with Business & Economics categories.
Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework “Scrum” should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.
Entrepreneurship In A European Perspective
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Author : Christine K. Volkmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-05
Entrepreneurship In A European Perspective written by Christine K. Volkmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-05 with Business & Economics categories.
This textbook focuses on the management challenges of founding a new venture and managing its rapid growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. Also, more hands-on management topics like writing a business plan and choosing a legal form for a venture are covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English.
The Solution Selling Fieldbook
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Author : Keith M. Eades
language : en
Publisher: McGraw Hill Professional
Release Date : 2005-07-14
The Solution Selling Fieldbook written by Keith M. Eades and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-14 with Business & Economics categories.
The breakthrough process used by more than 500,000 sales professionals worldwide! The Solution Selling Fieldbook helps you integrate the plan's nuts-and-bolts techniques into your own day-to-day practices, and immediately gain access to key decision makers, diagnose buyers' business issues, and increase top-line sales. Building on the processes, principles, and management systems outlined in The New Solution Selling, this practitioner's workbook features: A complete step-by-step blueprint for sales success A trial copy of Solution Selling software A valuable Solution Selling CD-ROM that includes tools, templates, and sales letters Includes Exclusive Solution Selling Software on CD-ROM More than 120 work sheets on negotiating, opportunity assessments, implementation plans, and more Letters/e-mail templates Coaching on Solution Selling techniques Import/export capabilities Links to more Solution Selling content
Feel The Change
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Author : Klaus Doppler
language : de
Publisher: Campus Verlag
Release Date : 2018-10-04
Feel The Change written by Klaus Doppler and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-04 with Business & Economics categories.
Mit diesem Buch erhalten Sie das E-Book inklusive! Nichts ruft bei Mitarbeitenden so starke Emotionen hervor, wie die Ankündigung großer Veränderungen. Von Angst um den Arbeitsplatz bis zynischem Fatalismus ist alles dabei. Auf die Wucht der geäußerten oder unterschwellig brodelnden Gefühle ist kein Change-Manager vorbereitet. Klaus Doppler und Bert Voigt haben das Emotionsmanagement zum Kernthema ihrer Beratungs- und Coachingarbeit gemacht. Sie geben Führungskräften Tools an die Hand, mit denen sie die Verbindlichkeit herstellen, die ihre Mitarbeitenden brauchen. Dann klappt's auch mit dem gegenseitigen Vertrauen! Jetzt neu: Angstthema "Jobverlust durch Digitalisierung".
Social Media Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2020-05-04
Social Media Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-04 with categories.
Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik. Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past. This completely revised and extended fourth edition of this guide, chosen by Bookauthority as one of the best marketing/advertising books in the world, leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively. For beginners overwhelmed by too many choices as well as experienced professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. Reviews 'This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.' Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd. 'This is the book that will help you master social media, the indispensable element in every marketing program.' Al Ries, Chairman, Ries & Ries 'This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.' V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents' Professor of Marketing, Georgia State University, USA 'This guide provides a solid, succinct overview of social media, practical tips which marketers can feed into their social media strategies and which researchers can use to further understand the phenomena they study in the social media context.' Dr. Violetta Wilk, Ph.D., Researcher and Lecturer in Marketing, Edith Cowan University, Perth, Australia The authors Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the 'Father of Modern Marketing'. Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank. Marc Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts.
The Value Profit Chain
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Author : James L. Heskett
language : en
Publisher: Simon and Schuster
Release Date : 2010-05-11
The Value Profit Chain written by James L. Heskett and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-11 with Business & Economics categories.
James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold assertion is the authors' indisputable conclusion supported by thirty-one years of groundbreaking research: today's employee satisfaction, loyalty, and commitment strongly influences tomorrow's customer satisfaction, loyalty, and commitment and ultimately the organization's profit and growth -- a quantifiable set of associations the authors call the value profit chain. In what may be the most far-reaching study ever undertaken of the strategic importance of the employee-customer relationship, Heskett, Sasser, and Schlesinger offer profound new insights into the life-long value of both employees and customers and the increasingly important concept of employee-relationship management. Readers will discover how organizations as diverse as aluminum maker Alcoa, travel agency Rosenbluth International, and the Willow Creek Community Church treat employees like customers (in the case of Willow Creek, volunteers as well). Conversely, the authors show how advertising agency Merkley Newman Harty and financial services provider ING Direct treat customers like employees, pursuing the ones they want most. At the Vanguard Group, Cisco Systems, and Southwest Airlines, both practices are common. The authors explain how these organizations and many others -- whether large or small, public or private, or not-for-profit -- achieve profitability and growth or the equivalent by leveraging results and process quality to deliver differentiated products and services at the lowest cost. Timely, essential, and important reading, The Value Profit Chain should be readily accessible on the desk of every forward-thinking manager.
Marketing A Relationship Perspective Second Edition
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Author : Hollensen Svend
language : en
Publisher: World Scientific
Release Date : 2019-03-15
Marketing A Relationship Perspective Second Edition written by Hollensen Svend and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-15 with Business & Economics categories.
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.