Mobile Couponing Ticketing Mct Als Instrument Des Customer Relationship Management Crm Im Mobile Marketing
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Mobile Couponing Ticketing Mct Als Instrument Des Customer Relationship Management Crm Im Mobile Marketing
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Author : Rudolf Georg Ivancsits
language : de
Publisher: GRIN Verlag
Release Date : 2009-02-10
Mobile Couponing Ticketing Mct Als Instrument Des Customer Relationship Management Crm Im Mobile Marketing written by Rudolf Georg Ivancsits and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-10 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Informationswissenschaften, Informationsmanagement, Note: 1,0, Fachhochschule Burgenland, Sprache: Deutsch, Abstract: Das Ziel der vorliegenden Arbeit ist es, einen von Experten als zunehmend Erfolg versprechend bewerteten Geschäftszweig des mBusiness – Mobile Couponing & Ticketing (MCT) – nach technischen und wirtschaftlichen Kriterien zu definieren und zu bewerten. Dabei wird eine spezielle Anwendung des MCT, der Einsatz als Instrument des Customer Relationship Managements (CRM) in Form von Kundenklubs näher untersucht. Neben den technischen Rahmenbedingungen rund um mobile Telekommunikationssysteme (u.a. GSM, SMS, MMS) und den Grundlagen des CRM von Kundenklubs, liegt ein Schwerpunkt dieser Arbeit beim Mobile Marketing, das, illustriert durch Best Practice Konzepte und Expertengespräche, die wirtschaftlichen und konzeptionellen Spielregeln für den Einsatz von MCT-Lösungen und Projekten definiert. Mit diesem Konzept richtet sich diese Arbeit an Unternehmen aller Branchen, die ihr bestehendes CRM durch die Komponente „mobile“, also der Ansprache ihrer Kunden über mobile Endgeräte erweitern wollen, als auch Mobile Marketing Agenturen, die sich über einen Einstieg in den Bereich des MCT grundlegend informieren wollen. Die wichtigsten Ergebnisse zeigen: MCT kann in verschiedenen Ausgestaltungsformen durchgeführt werden - die Technik stellt dabei nur Rahmenbedingungen zur Verfügung; über Erfolg/Misserfolg entscheidet zuletzt der Endanwender. Die Akteure und Anbieter von MCT-Lösungen sind grundsätzlich in zwei Lager zu teilen: die eine Seite benutzt eine Lösung in Form von Codes, die andere setzt auf den 2-D Barcode- Standard als automatisierte Lösung mit entsprechenden Lesegeräten. Das Potential von MCT ist enorm, denn es kann den Kunden direkt an den Point-of-Sale (POS) bringen und damit die Nachfrage ankurbeln. Ein Unternehmen, welches sich kurzfristig in diesem Bereich als Plattform und Schnittstelle und damit als Komplettanbieter positioniert, kann sich als Marktführer etablieren.
The Importance Of Customer Relationship Management In Business Marketing
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Author : Robert Stolt
language : en
Publisher: GRIN Verlag
Release Date : 2010-12-15
The Importance Of Customer Relationship Management In Business Marketing written by Robert Stolt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-15 with Business & Economics categories.
Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: A, University of St Andrews, language: English, abstract: An increased competitive situation on the basis of similar products, scarce resources, advancements in technology and changes in customer behaviour are forcing companies to consider a sustained and efficient structure of the provision of their services over and above a strong customer orientation. Customer relationship management (CRM), as a part of strategic marketing, can be seen as the emerging management paradigm, with which companies seek to respond to these changing market conditions. Through the adoption of a CRM system, companies are able to collect and evaluate specific knowledge about their customers in a systematic way, hence primarily improving customer service and customer loyalty. Until recently, companies ignored the importance of this, which lead to a loss of customers and thus a decrease in profitability. Beyond that, the fact that companies neglect their customers is oftentimes intensified by a lack of appropriate equipment, tools or project management methods. Estimates by some market observers even state that nearly 70 - 80% of all CRM projects fail or do not attain the intended target. Nevertheless, CRM can be an effective and profitable cross-functional management tool for attaining a lasting exchange with customers across all their points of contact and access with a personalised treatment of the most beneficial customers in order to ascertain customer retention and the effectiveness of marketing initiatives. The adoption of an effective customer relationship management within the field of business-to-business (B2B) marketing is therefore essential, as companies have to be exceedingly responsive to individual customer preferences, equally requiring a differentiated sales approach in order to raise customer profitability. The objective of this paper is to provide a clear overview of the importance of customer relationship management. The coursework is divided into five chapters. Initially, the general theoretic foundations of customer relationship management are explained in chapter two. Thereafter, the specific advantages of adopting a CRM approach for business organisations will be outlined in chapter three. Chapter four describes a framework of CRM explaining the ideas and techniques within a business marketing context. Finally, in a retrospective analysis of the paper, the research findings will be analysed and an outlook of the future development of CRM in business marketing will be given.
Mobile Telecommunication Customer Loyalty In Nigeria Determining Factors
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Author : Olayiwola Bello
language : en
Publisher: Diplomica Verlag
Release Date : 2012-11
Mobile Telecommunication Customer Loyalty In Nigeria Determining Factors written by Olayiwola Bello and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11 with Business & Economics categories.
With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing costs. To attract new customers, companies are required to invest a lot of time and money which can result in uncertainties and risks over longer periods of time. The number of loyal customers as a sign of market share is more significant than the total number of customers. More loyal customers translate to high profits. Loyal customers will continue to purchase or receive the product or service from the same enterprises, and they will be willing to pay higher prices for the quality products and first-class services, thereby increasing sales revenue. Consequently, the focus of many enterprise managers at this point is on marketing management aspects to improve customer loyalty in order to gain the competitive advantage in the face of fierce competition. The importance of customer loyalty has been identified by many researchers and academics in the past years. This importance is also predominant in the telecommunication industry and, consequently, the Nigerian telecom industry. This book attempts to assess and analyze the variables that influence a mobile phone subscriber?s loyalty and how Nigerian service providers can enhance this loyalty. The study is based on a survey that uses the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire, constituting an 87% response rate, could be used for the analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers, while the generally low satisfaction with the present state of service delivery in the industry also plays a role. Therefore, the retention which the service providers were able to enjoy can be described as circumstantial. The given recommendations include that the service providers embark upon drives that will reduce dropped calls to a bare minimum, that they improve call quality, and that they develop SMS delivery standards.
Dictionary Of Acronyms And Technical Abbreviations
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Author : Jakob Vlietstra
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Dictionary Of Acronyms And Technical Abbreviations written by Jakob Vlietstra and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
This Dictionary covers information and communication technology (ICT), including hardware and software; information networks, including the Internet and the World Wide Web; automatic control; and ICT-related computer-aided fields. The Dictionary also lists abbreviated names of relevant organizations, conferences, symposia and workshops. This reference is important for all practitioners and users in the areas mentioned above, and those who consult or write technical material. This Second Edition contains 10,000 new entries, for a total of 33,000.
Managing Quality
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Author : S. Thomas Foster
language : en
Publisher: Prentice Hall
Release Date : 2007
Managing Quality written by S. Thomas Foster and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Kvalitet categories.
This volume is a comprehensive introduction to the field of quality management, integrating the emerging body of knowledge in the areas of quality theory, quality assurance, and quality control. The author's practical approach provides examples, allowing readers to participate in and manage quality improvement in manufacturing, government, and service organizations. The volume examines differing perspectives on quality, quality theory, global quality and quality standards, strategic quality planning, the voice of the customer and the market, quality in product and process design, designing quality services, managing supplier quality in the supply chain, the tools of quality and implementing quality, statistically based quality improvement for variables, six sigma management and tools, implementing and validating the quality system. For quality control managers and other interested in greater quality management
Marketing Management
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2012
Marketing Management written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Marketing categories.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
Supply Chain Logistics Management
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Author : Donald J. Bowersox
language : en
Publisher:
Release Date : 2007
Supply Chain Logistics Management written by Donald J. Bowersox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business logistics categories.
Supply Chain Logistics Management is exciting and promises to bolster traditional logistics courses and invigorate supply chain management courses, by examining traditional logistics issues within the context of the supply chain. Supply Chain Logistics Management integrates technology and provides a solid foundation that clearly describes the role of logistics within the supply chain, portraying a complete view of the subject and going farther to show how all the pieces fit together.The most current trends in process integration, relationship management, supply chain security and sustainability, globalization, and the impact of the new consumer economy on supply chain management and design are featured in the Second Edition.
Achtung Panzer
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Author : Heinz Guderian
language : en
Publisher: Arms & Armour
Release Date : 1995
Achtung Panzer written by Heinz Guderian and has been published by Arms & Armour this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with History categories.
This is one of the most significant military books of the twentieth century. By an outstanding soldier of independent mind, it pushed forward the evolution of land warfare and was directly responsible for German armoured supremacy in the early years of the Second World War. Published in 1937, the result of 15 years of careful study since his days on the German General Staff in the First World War, Guderian's book argued, quite clearly, how vital the proper use of tanks and supporting armoured vehicles would be in the conduct of a future war. When that war came, just two years later, he proved it, leading his Panzers with distinction in the Polish, French and Russian campaigns. Panzer warfare had come of age, exactly as he had forecast. This first English translation of Heinz Guderian's classic book - used as a textbook by Panzer officers in the war - has an introduction and extensive background notes by the modern English historian Paul Harris.
The Butterfly Bruises
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Author : Palmer Smith
language : en
Publisher: Press Dionysus
Release Date : 2021-05-01
The Butterfly Bruises written by Palmer Smith and has been published by Press Dionysus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-01 with Poetry categories.
The Butterfly Bruises is a collection of poems and stories regarding animals, the ocean, miscommunication, childhood, Northeastern versus Southern American culture, family, nature versus technology, and the imagination of the introvert. In these lyrical texts, a couple sleepwalks together, a therapist is imagined as a snake, a manatee befriends a widow, a ghost haunts an old Charleston home, and New York City becomes its own character. Stepping into these pages brings about new worlds—some full of magic, others full of mystery. Rewiev Quotes “Literary readers seeking writings replete with wake-up calls for change will find The Butterfly Bruises to be reflective, visionary, and hard to put down.” Diane Donovan of The Midwest Book Review “Palmer has her finger on the pulse of emotion; you can feel heartbreak and love in every stanza. A young poet capturing the colorful grace of her generation…” Jasper Soloff, Director and Photographer “Inventive, insightful and highly readable.” David Farley, author of An Irreverent Curiosity: In Search of the Church’s Strangest Relic in Italy’s Oddest Town “From sonnets to somnambulance, form algae to oxytocin, from manatees to Manhattan, Smith rides the riptides of memory’s fictions and frictions in this prolific debut.” Professor Robert Dewhurst, Poetry Critic and Scholar
A Road Taken
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Author : David McLean
language : en
Publisher: Greystone Books
Release Date : 2014-04-21
A Road Taken written by David McLean and has been published by Greystone Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-21 with Biography & Autobiography categories.
Nineteen years ago, David McLean was appointed by the prime minister of Canada to the board of directors of CN, after which he was elected chairman. McLean has been reelected each year and will retire in April 2014. In A Road Taken, the longest-serving chairman of the board in CN history explains complex business issues in very human terms. McLean's stories include his leadership role in the privatization of the company and the intrigue and egos in the behind-the-scenes race to launch the biggest IPO in Canadian history at that time. They also include the adventure and challenge of a prairie childhood, a university education fuelled by team sports and ambition, and a successful career in law and business. McLean plumbs the depths and delivers a treatise on leadership in business and life that is as moving as it is honest.