Mobile Persuasion
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Mobile Persuasion
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Author : B. J. Fogg
language : en
Publisher: Mobile Persuasion
Release Date : 2007
Mobile Persuasion written by B. J. Fogg and has been published by Mobile Persuasion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Cell phones categories.
Mobile Persuasion Design
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Author : Aaron Marcus
language : en
Publisher: Springer
Release Date : 2015-11-03
Mobile Persuasion Design written by Aaron Marcus and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-03 with Computers categories.
Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
Mobile Persuasion
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Author : B. J. Fogg
language : en
Publisher:
Release Date : 2007-04
Mobile Persuasion written by B. J. Fogg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04 with categories.
The Art Of Mobile Persuasion
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Author : Jeff Hasen
language : en
Publisher:
Release Date : 2015-06-20
The Art Of Mobile Persuasion written by Jeff Hasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-20 with categories.
The Art Of Digital Persuasion
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Author : Jeff Hasen
language : en
Publisher:
Release Date : 2019-03-13
The Art Of Digital Persuasion written by Jeff Hasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-13 with Business & Economics categories.
The Art of Digital Persuasion is a timely follow-up to Jeff Hasen's second book, The Art of Mobile Persuasion. It took a deep look into the adoption of smartphones and the impacts on brands. Through insights from the sharpest digital marketers, the book explored the intimate relationship that billions have with their mobile device. It asked whether there was room for brands or is three a crowd? But that was then. Before voice assistants. Before the Internet of Things. Before augmented reality. Before machine learning. Before virtual reality. And so on. In The Art of Digital Persuasion, we examine WHAT NOW for marketers. Where will we now find our customers? How must we cater to them? The Art of Digital Persuasion features exclusive interviews with digital leaders from ESPN, Google, Expedia, Amazon, Twitter and more. It provides actionable lessons to guide your path to success.
Persuasive Technology
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Author : B.J. Fogg
language : en
Publisher: Elsevier
Release Date : 2003-01-04
Persuasive Technology written by B.J. Fogg and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-04 with Computers categories.
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies
Persuasive Technology
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Author : B.J. Fogg
language : en
Publisher: Morgan Kaufmann
Release Date : 2003
Persuasive Technology written by B.J. Fogg and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
B.J. Fogg proposes conceptual examples of possible new technologies, discusses ethical implications of persuasive computing and offers theoretical insights into persuasion processes.
Persuasion In Mobile Financial Service
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Author : Sandrine Prom Tep
language : en
Publisher:
Release Date : 2018
Persuasion In Mobile Financial Service written by Sandrine Prom Tep and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Computers categories.
Financial institutions are undergoing a technology transformation. The digitization now drives the addition of new services and expectations. In this context, mobile has become a strategic channel to encourage users to adopt specific behaviors and change habits effortlessly. The research question underlying this study focuses on mobile banking applications and how they could support the adoption of savings behaviors. A qualitative study was conducted, in order to evaluate the persuasiveness embedded in a mobile bank saving app. Three experts in human-computer interaction (HCI) assessed the mobile app interfaces through a scientific grid of persuasive criteria to guide their heuristic inspection. Results confirm both a satisfactory level of persuasiveness of the mobile app and the dynamic application of persuasive criteria. The study shows that a mobile app involving certain specific features supports a positive banking customer,Äôs experience related to savings. This study contributes to the user experience field, showing that mobile apps can support behavioral change when persuasiveness is embedded in the design process. Using a valid and reliable assessment method to establish the level of persuasiveness of a bank savings mobile app, this study confirms that the persuasion grid is applicable to mobile interfaces.
Persuasive Technology
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Author : Alexander Meschtscherjakov
language : en
Publisher: Springer
Release Date : 2016-03-22
Persuasive Technology written by Alexander Meschtscherjakov and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-22 with Computers categories.
This book constitutes the refereed proceedings of the 11th International Conference on Persuasive Technology, PERSUASIVE 2016, held in Salzburg, Austria, in April 2016. The 27 revised full papers and 3 revised short papers presented were carefully reviewed and selected from 73 submissions. The papers are grouped in topical sections on individual differences, theoretical reflections, prevention and motivation, methods and models, games and gamification, interventions for behavior change, and design strategies and techniques.
Current And Emerging Mhealth Technologies
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Author : Emre Sezgin
language : en
Publisher: Springer
Release Date : 2018-04-25
Current And Emerging Mhealth Technologies written by Emre Sezgin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-25 with Medical categories.
The promise and prospects for mobile technologies in healthcare service delivery—particularly as experienced by patients and other users—are the focus of this forward-looking volume. Its detailed sociotechnical perspective takes in factors influencing patient and provider adoption of technological advances, in addition to the well-known cost and accessibility advantages. Enlightening reports show mobile health technologies in multiple contexts as an impetus for behavioral change, a means of monitoring health changes, a growing trend in service delivery, and an emerging health frontier worldwide. Together, these chapters point to the continued expansion—and global reach—of mobile technology in the next stage of healthcare services. Included in the coverage: Behavior change techniques used in mobile applications targeting physical activity: a systematic review Mobile health integration in pregnancy Unintended users, uses, and consequences of mobile weight loss apps: using eating disorders as a case study Intention vs. perception: understanding the differences in physicians’ attitudes towards mobile health applications HealthGuide: a personalized mobile patient guidance system Adoption of sensors in mobile health Current and Emerging mHealth Technologies is salient reading for researchers interested in mobile health development and implementation as well as technology adoption, and mobile health system developers and managers who are interested in the implications of mobile health use by patients and/or healthcare professionals. It can also be used for courses in technology adoption and health technologies.
