The Art Of Mobile Persuasion
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The Art Of Mobile Persuasion
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Author : Jeff Hasen
language : en
Publisher:
Release Date : 2015-06-20
The Art Of Mobile Persuasion written by Jeff Hasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-20 with categories.
The Art Of Digital Persuasion
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Author : Jeff Hasen
language : en
Publisher:
Release Date : 2019-03-13
The Art Of Digital Persuasion written by Jeff Hasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-13 with Business & Economics categories.
The Art of Digital Persuasion is a timely follow-up to Jeff Hasen's second book, The Art of Mobile Persuasion. It took a deep look into the adoption of smartphones and the impacts on brands. Through insights from the sharpest digital marketers, the book explored the intimate relationship that billions have with their mobile device. It asked whether there was room for brands or is three a crowd? But that was then. Before voice assistants. Before the Internet of Things. Before augmented reality. Before machine learning. Before virtual reality. And so on. In The Art of Digital Persuasion, we examine WHAT NOW for marketers. Where will we now find our customers? How must we cater to them? The Art of Digital Persuasion features exclusive interviews with digital leaders from ESPN, Google, Expedia, Amazon, Twitter and more. It provides actionable lessons to guide your path to success.
The Art Of Persuasion
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Author : Bob Burg
language : en
Publisher: Sound Wisdom
Release Date : 2011-09-20
The Art Of Persuasion written by Bob Burg and has been published by Sound Wisdom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-20 with Business & Economics categories.
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
The Art Of Persuasion
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Author : Juliet Erickson
language : en
Publisher: Hachette UK
Release Date : 2005-08-01
The Art Of Persuasion written by Juliet Erickson and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-01 with Self-Help categories.
You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
The Soulful Art Of Persuasion
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Author : Jason Harris
language : en
Publisher: Hachette UK
Release Date : 2019-09-12
The Soulful Art Of Persuasion written by Jason Harris and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-12 with Business & Economics categories.
The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn't a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn't about facts and argument. It's all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the 11 habits that will guide readers to become authentically persuasive, including Earning respect through collaboration Becoming the person others want to be around Practicing generosity through gestures big and small Persuasion today is about personal excellence, sharing the stage, and respecting other people's motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.
Persuasion
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Author : Dave Lakhani
language : en
Publisher: John Wiley & Sons
Release Date : 2015-07-20
Persuasion written by Dave Lakhani and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-20 with Business & Economics categories.
Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." --Mike Litman, CEO, Connect To Success, Inc. and coauthor of "Conversations with Millionaires" "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" --Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the "Guerrilla Marketing" series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." --Chet Holmes, Fortune 500 superstrategist and author of the "Mega Marketing," "Business Growth Masters," and "Guerrilla Marketing Meets Karate Master" sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." --Blaine Parker, author of "Million-Dollar Mortgage Radio" "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." --John Klymshyn, author of "Move the Sale Forward"
The Art Of Persuasion In Selling
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Author : N. C. Christensen
language : en
Publisher:
Release Date : 1970
The Art Of Persuasion In Selling written by N. C. Christensen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
Power And Influence
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Author : Robert L. Dilenschneider
language : en
Publisher: Prentice Hall
Release Date : 1990
Power And Influence written by Robert L. Dilenschneider and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Persuasion (Psychology) categories.
"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence,''contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the ``iron triangle'' of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate. (May) -Publishers Weekly.
Art Of Persuasion Collection
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Author : RICHARD TEMPLAR; JONATHAN HERRING.
language : en
Publisher:
Release Date :
Art Of Persuasion Collection written by RICHARD TEMPLAR; JONATHAN HERRING. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Mobilized Marketing
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Author : Jeff Hasen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-01
Mobilized Marketing written by Jeff Hasen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with Business & Economics categories.
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
