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Mobilized Marketing

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Mobilized Marketing

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Author : Jeff Hasen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-01

Mobilized Marketing written by Jeff Hasen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with Business & Economics categories.

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Mobilized Marketing

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Author : Jeff Hasen
language : en
Publisher: Wiley
Release Date : 2012-05-01

Mobilized Marketing written by Jeff Hasen and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with Business & Economics categories.

Mobilized Marketing And The Consumer Technological Developments And Challenges

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Author : Yamamoto, Gonca Telli
language : en
Publisher: IGI Global
Release Date : 2009-11-30

Mobilized Marketing And The Consumer Technological Developments And Challenges written by Yamamoto, Gonca Telli and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-30 with Education categories.

"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

Mobilized Marketing

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Author : Jeff Hasen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-04-17

Mobilize Your Customers

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Author : John Cote
language : en
Publisher: Createspace Independent Pub
Release Date : 2013-04-15

Mobilize Your Customers written by John Cote and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Business & Economics categories.

Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your ProfitsAsk anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income.In this book, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must.It's also important to understand the incredibly fast moving trend that is happening globally with mobile devices. Did you know:• Mobile traffic has 6 time higher purchase intent than online advertising• In 2014 mobile internet traffic will exceed desktop traffic online • 60% of mobile phones will be Smartphones at the end of 2012• Consumers spend 23% more time with mobile apps then they do on mobile websites • 78% of consumers trust peer recommendations• 80% of consumers will decide NOT to buy based on negative reviews• One negative review can reduce your revenue by 5%-9%These statistics should help drive home the inevitable truth: You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will!Still not sure you need to read this book? These chapter titles were created from entrepreneur's questions and the answers will provide you with effective tactics to implement immediately.Chapter 1 “Why Should I Care?” Chapter 2 “What is Social Media Marketing?” Chapter 3 “I Have Some Likes On Facebook, Where Are My Sales?” Chapter 4 “Why Should We Use Video and YouTube to Promote Our Business?” Chapter 5 “How Can Online Reviews Increase My Profits?” Chapter 6 “What is Cross Channel Marketing?” Chapter 7 “Why is Mobile Marketing Important and How Do We Integrate It?” Chapter 8 “How Can We Use Advanced SMS Techniques to Generate Traffic?” Chapter 9 “Can a Mobile App Really Help Market My Business and Make Money?”Chapter 10 “I Thought Building Email Lists Was Old School?” Chapter 11 Putting It All TogetherYou will also learn some amazing tips on how to:• Get a 95% open rate on your marketing messages• Create digital word of mouth and spread it via social media• Get your customers wanting to leave glowing reviews about you online • Generate scarcity and revenue on slow days to get your customers buying• Launch a new business with a text message campaign that will drive more traffic than you can handle• Capture the contact information of potential clients when you are speaking and follow up with them effortlessly• Improve your sales at trade shows, events and conventionsThis 120 page book gives you the steps you need to create engaging and successful marketing campaigns. Consider it your personal tour across the cutting edge of social media, video and mobile marketing.This is a marketing book, so here is my call to action:Get your copy now!

Beyond Mobile

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Author : M. Lindgren
language : en
Publisher: Springer
Release Date : 2002-03-06

Beyond Mobile written by M. Lindgren and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-06 with Business & Economics categories.

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Marketing Workbook For Nonprofit Organizations Mobilize People For Marketing Success

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Author : Gary J. Stern
language : en
Publisher: Fieldstone Alliance
Release Date : 1990

Marketing Workbook For Nonprofit Organizations Mobilize People For Marketing Success written by Gary J. Stern and has been published by Fieldstone Alliance this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!

How To Sell Ecommerce

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Author : Nicolae Sfetcu
language : en
Publisher: Nicolae Sfetcu
Release Date : 2015-10-18

How To Sell Ecommerce written by Nicolae Sfetcu and has been published by Nicolae Sfetcu this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-18 with Business & Economics categories.

Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs. Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing, the marketing strategy is mobilized to retain a focused and solvent clients by providing economies of scale necessary for the success of the company. By advertising, marketing can also be used to create a portfolio of new customers without automatically seek a margin in the short term. The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. Political communication, advertising, promotion and organization of the sale of products is in turn the most visible part of marketing to the general public. The rise of information technology and communications coupled with changes in consumption patterns (nomadism, mobility ...) leads marketers to rethink their campaigns by combining optimally different messages and channels.

The Messenger Is The Message

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Author : Mark Organ
language : en
Publisher:
Release Date : 2017-11-11

The Messenger Is The Message written by Mark Organ and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-11 with categories.

Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by traditional sales and marketing tactics. Instead, they want to be guided by the advice of trusted peers. Advocate Marketing powers the progress of some of today's most exciting and successful organizations. Based on their pioneering experience with companies ranging from small startups to global multinationals, Mark Organ and Deena Zenyk's insights will show you how to discover, nurture and mobilize your most enthusiastic advocates to benefit your company and your career. The Messenger is The Message is your complete blueprint for building a powerful, always-on community of authentic advocates, the most effective system for efficient growth in today's social web era.

Mobile Marketing

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Author : Rachel Pasqua
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-19

Mobile Marketing written by Rachel Pasqua and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-19 with Business & Economics categories.

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Mobilized Marketing

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