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Mobilize Your Customers

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Mobilize Your Customers

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Author : John Cote
language : en
Publisher: Createspace Independent Pub
Release Date : 2013-04-15

Mobilize Your Customers written by John Cote and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-15 with Business & Economics categories.

Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your ProfitsAsk anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income.In this book, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must.It's also important to understand the incredibly fast moving trend that is happening globally with mobile devices. Did you know:• Mobile traffic has 6 time higher purchase intent than online advertising• In 2014 mobile internet traffic will exceed desktop traffic online • 60% of mobile phones will be Smartphones at the end of 2012• Consumers spend 23% more time with mobile apps then they do on mobile websites • 78% of consumers trust peer recommendations• 80% of consumers will decide NOT to buy based on negative reviews• One negative review can reduce your revenue by 5%-9%These statistics should help drive home the inevitable truth: You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will!Still not sure you need to read this book? These chapter titles were created from entrepreneur's questions and the answers will provide you with effective tactics to implement immediately.Chapter 1 “Why Should I Care?” Chapter 2 “What is Social Media Marketing?” Chapter 3 “I Have Some Likes On Facebook, Where Are My Sales?” Chapter 4 “Why Should We Use Video and YouTube to Promote Our Business?” Chapter 5 “How Can Online Reviews Increase My Profits?” Chapter 6 “What is Cross Channel Marketing?” Chapter 7 “Why is Mobile Marketing Important and How Do We Integrate It?” Chapter 8 “How Can We Use Advanced SMS Techniques to Generate Traffic?” Chapter 9 “Can a Mobile App Really Help Market My Business and Make Money?”Chapter 10 “I Thought Building Email Lists Was Old School?” Chapter 11 Putting It All TogetherYou will also learn some amazing tips on how to:• Get a 95% open rate on your marketing messages• Create digital word of mouth and spread it via social media• Get your customers wanting to leave glowing reviews about you online • Generate scarcity and revenue on slow days to get your customers buying• Launch a new business with a text message campaign that will drive more traffic than you can handle• Capture the contact information of potential clients when you are speaking and follow up with them effortlessly• Improve your sales at trade shows, events and conventionsThis 120 page book gives you the steps you need to create engaging and successful marketing campaigns. Consider it your personal tour across the cutting edge of social media, video and mobile marketing.This is a marketing book, so here is my call to action:Get your copy now!

The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value

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Author : Thomas Barta
language : en
Publisher: McGraw Hill Professional
Release Date : 2016-09-23

The 12 Powers Of A Marketing Leader How To Succeed By Building Customer And Company Value written by Thomas Barta and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-23 with Business & Economics categories.

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

The Messenger Is The Message

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Author : Mark Organ
language : en
Publisher: Lioncrest Publishing
Release Date : 2017-11-20

The Messenger Is The Message written by Mark Organ and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-20 with Business & Economics categories.

Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by traditional sales and marketing tactics. Instead, they want to be guided by the advice of trusted peers. Advocate Marketing powers the progress of some of today's most exciting and successful organizations. Based on their pioneering experience with companies ranging from small startups to global multinationals, Mark Organ and Deena Zenyk's insights will show you how to discover, nurture and mobilize your most enthusiastic advocates to benefit your company and your career. The Messenger is The Message is your complete blueprint for building a powerful, always-on community of authentic advocates, the most effective system for efficient growth in today's social web era.

The Social Customer How Brands Can Use Social Crm To Acquire Monetize And Retain Fans Friends And Followers

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Author : Adam Metz
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-08-16

The Social Customer How Brands Can Use Social Crm To Acquire Monetize And Retain Fans Friends And Followers written by Adam Metz and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-16 with Business & Economics categories.

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content." —JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM! "This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently." — RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword "I’ve seen the future of marketing and it delivers in less than 300 pages. Adam Metz’s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, it’s dangerous." — CHIP CONLEY, founder of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from Maslow About the Book IF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers—and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click—and how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all you’ll need to know to transform your business—not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply—whatever the technology and whatever the social media. You’ll learn: How to transform your brand into a coveted "Social Object" Where your brand currently stands with your social customers—and how to mobilize your customers to get the word out The "The Ten Commandments of Social Customer Relationship Management" How to harness the power of collaboration How to delight your customers and win loyalty through individualized Treatment What terms like "Social Marketing" and "Social Sales Insights" really mean—and why they can be vital to business success Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovators—ranging from upstart punk bands to absolute giants like Burger King and SAP—all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.

Brand Advocates

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Author : Rob Fuggetta
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-06

Brand Advocates written by Rob Fuggetta and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Business & Economics categories.

"The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to: Discover who your Brand Advocates are and what makes these influential customers tick Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes Reward your Advocates by giving them what they crave most Measure results and ROI from advocacy programs Every company in the world including yours! has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.

Mobilized Marketing

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Author : Jeff Hasen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-01

Mobilized Marketing written by Jeff Hasen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with Business & Economics categories.

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Mobilize Your Enterprise

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Author : Patrick Brans
language : en
Publisher: Prentice Hall Professional
Release Date : 2003

Mobilize Your Enterprise written by Patrick Brans and has been published by Prentice Hall Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Explains mobile technology in clear language Provides business-specific perspective, applications, and analysis Outlines a methodology for reengineering processes around mobility Covers the why, how, who, when, and where of this powerful, emerging technology "...an insightful--and essential--guidebook to the wireless transformation of the enterprise, a 'must-read' for any business or IT manager." --Barry Zellen, Editorial Director and CEO, WirelessReport.net Companies can gain an enormous advantage by mastering mobile technology. A wireless workforce allows information to flow immediately and freely between off-site employees and the home office, leading to what mobile business strategy expert Patrick Brans calls friction-free sales and service. In Mobilize Your Enterprise, Brans explains precisely what you need to know about this emerging technology, where it's heading, and how it can benefit your organization. You'll discover how to profitably apply the technology to your particular situation and how reengineer your processes around mobility, all without delving into unnecessary technical detail. Wireless technology--how, when, and why to deploy it, and anticipating what's next Wireless solutions you can apply to your company Methods to reengineer business processes and claim huge competitive advantages from mobility Portable solutions presented in detail, from computing devices, wireless network technologies and application gateways to enterprise applications and security Real-life applications--you'll learn a great deal about wireless technology without being swamped in needless details Vendor profiles--software, infrastructure, hardware, hosting, and integration Managers, planners, and anyone else looking to improve their business using wireless technology will find Mobilize Your Enterprise an excellent resource. Brans' enthusiasm animates this complex topic--you'll grasp the big picture and understand how to apply the technology to your particular situation.

Mobilized Marketing

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Author : Jeff Hasen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-05-01

Selling The Dream

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Author : Guy Kawasaki
language : en
Publisher: Harper Collins
Release Date : 1992-08-03

Selling The Dream written by Guy Kawasaki and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-03 with Business & Economics categories.

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

Mobilizing Web Sites

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Author : Kristofer Layon
language : en
Publisher: Peachpit Press
Release Date : 2011-12-13

Mobilizing Web Sites written by Kristofer Layon and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-13 with Computers categories.

Everyone has been talking about the mobile web in recent years, and more of us are browsing the web on smartphones and similar devices than ever before. But most of what we are viewing has not yet been updated for mobile presentation. How can designers bring more of the web up to speed with the capabilities of today's mobile devices? In Mobilizing Web Sites: Develop and Design, author and designer Kristofer Layon addresses that elephant in the room --the many existing web sites that we manage on a day-to-day basis-- and walks through techniques that web designers can use to make these legacy web sites better-suited for mobile viewing. By focusing on content strategy and the mobile UI experience, web designers can use HTML, CSS, and JavaScript to design mobile presentations of legacy, standards-based web sites. The techniques of gradual mobile improvement are all that a designer needs to help the existing web be more mobile.

Mobilize Your Customers

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