Mobile Strategy
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Mobile Strategy
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Author : Dirk Nicol
language : en
Publisher: IBM Press
Release Date : 2013-04-24
Mobile Strategy written by Dirk Nicol and has been published by IBM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-24 with Business & Economics categories.
Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers. Coverage includes • Understanding the profound implications and challenges of consumerized IT in the mobile space • Uncovering powerful new opportunities to drive value from mobile technology • Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence • Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing • Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras • Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware • Handling the “app store” distribution model and managing updates • Using mobile middleware to support multiple platforms and back-end connectivity with less complexity • Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them • Addressing international considerations and emerging markets • Mastering methodologies for successfully and rapidly executing mobile projects • Converging mobile, cloud, social, and big data into a single high-value IT delivery platform
Mobile Strategy Standard Requirements
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-10-17
Mobile Strategy Standard Requirements written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-17 with categories.
How do the Mobile Strategy results compare with the performance of your competitors and other organizations with similar offerings? How can skill-level changes improve Mobile Strategy? Is the measure of success for Mobile Strategy understandable to a variety of people? Are accountability and ownership for Mobile Strategy clearly defined? Do you have past Mobile Strategy successes? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Mobile Strategy investments work better. This Mobile Strategy All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Mobile Strategy Self-Assessment. Featuring 670 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Mobile Strategy improvements can be made. In using the questions you will be better able to: - diagnose Mobile Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Mobile Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Mobile Strategy Scorecard, you will develop a clear picture of which Mobile Strategy areas need attention. Your purchase includes access details to the Mobile Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Mobile Marketing
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Author : Rachel Pasqua
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-19
Mobile Marketing written by Rachel Pasqua and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-19 with Business & Economics categories.
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Mobile Marketing
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Author : Santino Spencer
language : en
Publisher: Marketing Management
Release Date : 2023-07-02
Mobile Marketing written by Santino Spencer and has been published by Marketing Management this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-02 with categories.
Are you new to mobile marketing or struggling to get started with understanding the mobile space? Do you want to be able to answer questions like - how do our mobile marketing activities compare to the competition? Are your mobile marketing resources properly allocated? Mobile Marketing is the guide you need! We will teach you how to establish your mobile marketing strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful mobile marketing. Mobile marketing uses a multi-channel digital strategy to target audiences who are predominately using smartphones, mobile devices, tablets, email, texting, social media, and apps. There has been a significant upswing in recent years of customers shifting their attention to a mobile platform. As a result, marketers are following suit and developing omnichannel engagements. As the world goes more digital, so does marketing. For businesses to maintain the attention of potential customers, they are shifting the strategy even more, to be more personalized and value providing. Mobile Marketing provides you some pointers and tips for navigating a mobile marketing strategy, it also asks you to think and consider how you currently are strategizing. It helps you to evaluate where you are and what you, as an individual, need to change to push it to the next level. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of mobile marketing. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. YOU'LL LEARN: The importance of mobile strategy Strategies for Push Notifications The importance A/B testing How to understand the critical components of App Marketing Funnels The power of SMS marketing What Location-Based Marketing is How social media plays into Mobile Marketing What QR codes are How QR codes can transform the customer experience And much more! To help you on this journey of achieving the goal of becoming a mobile marketer, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful mobile marketing. Let's get started!
Global Mobile Commerce Strategies Implementation And Case Studies
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Author : Huang, Wayne
language : en
Publisher: IGI Global
Release Date : 2007-09-30
Global Mobile Commerce Strategies Implementation And Case Studies written by Huang, Wayne and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-30 with Business & Economics categories.
Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
Mastering Mobile Learning
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Author : Chad Udell
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-04
Mastering Mobile Learning written by Chad Udell and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-04 with Business & Economics categories.
Discover the strategies, tools, and technologies necessary for developing successful mobile learning programs In the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality. This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and—more importantly—the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides: An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical An overview of the technical aspects of the design and development of mobile learning Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible.
Mobile Strategy A Complete Guide 2019 Edition
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2019-07-22
Mobile Strategy A Complete Guide 2019 Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-22 with categories.
What kind of information are you collecting from all your organizations systems? Enterprise mobility services are moving fast - can you keep up ? Enterprise mobility services are moving fast - how do you keep up ? How do you control the accuracy, confidentiality and overall security of your data during transmission? How many devices does your environment support, and what are they? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Mobile Strategy investments work better. This Mobile Strategy All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Mobile Strategy Self-Assessment. Featuring 946 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Mobile Strategy improvements can be made. In using the questions you will be better able to: - diagnose Mobile Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Mobile Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Mobile Strategy Scorecard, you will develop a clear picture of which Mobile Strategy areas need attention. Your purchase includes access details to the Mobile Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Mobile Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Strategy Adoption And Competitive Advantage Of Mobile Services In The Global Economy
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2012-07-31
Strategy Adoption And Competitive Advantage Of Mobile Services In The Global Economy written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-31 with Technology & Engineering categories.
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Mobile Marketing
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Author : Tomm Dali
language : en
Publisher: Zen Mastery Srl
Release Date : 2021-01-09
Mobile Marketing written by Tomm Dali and has been published by Zen Mastery Srl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-09 with Business & Economics categories.
Mobile Marketing: The Ultimate Guide to Successful Mobile Marketing, Learn Insider Strategies and Best Practices on How to Tap Into The Always Growing Mobile Shopping Market If you have a business but it is not optimized for mobile, now is the time to consider doing it. This could involve something simple like making sure your website is adaptable to different screen sizes or it could offer advanced offerings that are suitable for mobile devices. In 2019, mobile devices accounted for almost half of internet traffic across the globe. Studies show that the number of mobile shoppers is at an all-time high and it will only continue to grow. Statistics show that 40% of online transactions were done using a mobile device. You should definitely take advantage of this by making sure you have a mobile marketing strategy that would advertise or showcase your business to mobile users. This book will teach you all the essential information you need when it comes to mobile marketing. You will learn how mobile marketing can help increase your sales exponentially, connect with your audience and send constant highly-targeted traffic to your website This book will teach you about the following topics: What is Mobile Marketing Mobile Marketing Strategies Creating an App For Your Business Social Marketing On Mobile Best Practices for Mobile Devices Gaining Customers with Mobile Apps Mobile Marketing For Your Business The Popularity of Mobile Marketing Due to the availability of cheaper and more powerful phones nowadays, there's been a steady increase of mobile devices with access to the internet so it has become easier to do their online shopping on their mobile devices. If you want to learn more on how you can have an effective mobile marketing strategy for your business, scroll up and click "add to cart" now.
Leveraging Mobile Media
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Author : Valerie Feldmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-30
Leveraging Mobile Media written by Valerie Feldmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-30 with Business & Economics categories.
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.