Modelling Destination Competitiveness
DOWNLOAD
Download Modelling Destination Competitiveness PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Modelling Destination Competitiveness book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Positioning And Branding Tourism Destinations For Global Competitiveness
DOWNLOAD
Author : Hashim, Rahmat
language : en
Publisher: IGI Global
Release Date : 2019-01-18
Positioning And Branding Tourism Destinations For Global Competitiveness written by Hashim, Rahmat and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-18 with Business & Economics categories.
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Modelling Destination Competitiveness
DOWNLOAD
Author : Geoffrey Ian Crouch
language : en
Publisher:
Release Date : 2008
Modelling Destination Competitiveness written by Geoffrey Ian Crouch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Tourism categories.
"The aim of this study was to develop an insight into the importance and impact of the attributes which shape the competitiveness of tourism destinations. Research since the early 1990s has gradually shed light on the nature and structure of destination competitiveness. Some of this research has focussed on particular elements of destination competitiveness, such as price competitiveness, while other research has aimed at developing a more comprehensive understanding of destination competitiveness. General theories of competitiveness have been assimilated and adapted, and conceptual models of destination competitiveness have been developed which tailors these general ideas and theories to the particular characteristics of the tourism industry. As a result, destination competitiveness theory has developed to the point that empirical study is now possible and desirable. In more recent years the conceptual models have been applied to analyse specific destinations or tourism markets. But one of the most pressing research needs is to understand better the relative importance of the attributes of competitiveness. Strategies for improving destination competitiveness must make decisions about where and how limited resources should be directed. Therefore, information which helps to identify which attributes are likely to influence competitiveness most effectively, are of considerable value." -- Publisher.
The Competitive Destination
DOWNLOAD
Author : J. R. Brent Ritchie
language : en
Publisher: CABI
Release Date : 2003
The Competitive Destination written by J. R. Brent Ritchie and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
Destination Marketing And Management
DOWNLOAD
Author : Youcheng Wang
language : en
Publisher: CABI
Release Date : 2011
Destination Marketing And Management written by Youcheng Wang and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Contemporary Challenges Of Climate Change Sustainable Tourism Consumption And Destination Competitiveness
DOWNLOAD
Author : Timo Ohnmacht
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-09-12
Contemporary Challenges Of Climate Change Sustainable Tourism Consumption And Destination Competitiveness written by Timo Ohnmacht and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-12 with Business & Economics categories.
This volume presents twenty updated and new theories of travelers’ decisions and behaviors. The volume describes the advances in theory construction and practical applications of theory in the disciplines of tourism, hospitality, leisure, and entertainment (THLE) research.
Shopping Tourism Retailing And Leisure
DOWNLOAD
Author : Dallen J. Timothy
language : en
Publisher: Channel View Publications
Release Date : 2005-03-14
Shopping Tourism Retailing And Leisure written by Dallen J. Timothy and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-14 with Business & Economics categories.
Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).
The Economics Of Tourism Destinations
DOWNLOAD
Author : Norbert Vanhove
language : en
Publisher: Routledge
Release Date : 2017-12-04
The Economics Of Tourism Destinations written by Norbert Vanhove and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-04 with Business & Economics categories.
The measurement of tourism, for example analysing competitiveness and evaluating tourism projects, is not an easy task. Now in its third edition, The Economics of Tourism Destinations: Theory and Practice provides a succinct guide to the economic aspects of tourism for students and practitioners alike to decipher the methods of measurement of supply, demand, trends and impacts. This new edition has been revised and updated to include: Three new chapters: Tourism as a development strategy, Tourism export-led growth, and a dedicated chapter on Macro-evaluation of tourism projects and events, including the travel cost method and the contingent valuation method. New case studies from emerging destinations in Asia, Australia and America to show theory in practice. New and updated data throughout. Each chapter combines theory and practice and is integrated with international case studies. Combining macro- and micro-aspects of economics to the tourism destination, this is an invaluable resource for students learning about this subject, as well as being aimed at tourism researchers and policy-makers.
Cases On Effective Destination Management
DOWNLOAD
Author : Alkier, Romina
language : en
Publisher: IGI Global
Release Date : 2025-01-02
Cases On Effective Destination Management written by Alkier, Romina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-02 with Business & Economics categories.
In modern tourism, destination managers grapple with multifaceted challenges, ranging from preserving natural and cultural-historical assets to the pervasive issue of over-tourism. Cases on Effective Destination Management presents a curated selection of research-based case studies exploring diverse methodologies essential for effective destination management. These cases, whether grounded in literature, empirical data, or a fusion of both, dissect the intricacies of research methodologies in tourism and destination management. The narratives unfold to unravel the practical implications of the research outcomes, offering readers a tangible and insightful guide for collecting, interpreting, and leveraging data to construct robust destination management strategies. The book's primary audience encompasses students pursuing management and business administration, focusing on tourism, transportation, and hospitality management. In these cases, scholars will find a wellspring of inspiration to fuel their research inquiries. Additionally, practitioners entrenched in the intricacies of tourism and related fields will discover a valuable resource that guides their analyses and augments decision-making processes.
Destination Competitiveness The Environment And Sustainability
DOWNLOAD
Author : Andres Artal-Tur
language : en
Publisher: CABI
Release Date : 2015-12-09
Destination Competitiveness The Environment And Sustainability written by Andres Artal-Tur and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-09 with Business & Economics categories.
Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced some challenges with respect to maintaining sustainability; they must be cleaner, greener and safer in order to safeguard the life quality of holidaymakers and local residents. Providing an invaluable review of the latests research on the topic, global case studies provide a perspective of the worldwide challenges and solutions arising in the management of tourism destinations. The analysis presents an interdisciplinary approach, including contributions of economists, geographers, managers and marketing professionals.