The Competitive Destination
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The Competitive Destination
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Author : J. R. Brent Ritchie
language : en
Publisher: CABI
Release Date : 2003
The Competitive Destination written by J. R. Brent Ritchie and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
Positioning And Branding Tourism Destinations For Global Competitiveness
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Author : Hashim, Rahmat
language : en
Publisher: IGI Global
Release Date : 2019-01-18
Positioning And Branding Tourism Destinations For Global Competitiveness written by Hashim, Rahmat and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-18 with Business & Economics categories.
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Competitiveness And Tourism
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Author : Geoffrey Ian Crouch
language : en
Publisher:
Release Date : 2012
Competitiveness And Tourism written by Geoffrey Ian Crouch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Competition categories.
Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative collection of articles covers service sector competition; conceptual models of tourism competitiveness; the measurement and modeling of tourism competitiveness; organizing, planning and management issues; tourism marketing; price competitiveness and demand elasticity; sustainability issues and case studies of tourism competitiveness from around the world. Along with an original introduction by the editors, this two-volume set is designed for scholars, students and practitioners interested in a deeper understanding of the nature of tourism competition and implications for tourism and destination management.
Modelling Destination Competitiveness
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Author : Geoffrey Ian Crouch
language : en
Publisher:
Release Date : 2008
Modelling Destination Competitiveness written by Geoffrey Ian Crouch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Tourism categories.
"The aim of this study was to develop an insight into the importance and impact of the attributes which shape the competitiveness of tourism destinations. Research since the early 1990s has gradually shed light on the nature and structure of destination competitiveness. Some of this research has focussed on particular elements of destination competitiveness, such as price competitiveness, while other research has aimed at developing a more comprehensive understanding of destination competitiveness. General theories of competitiveness have been assimilated and adapted, and conceptual models of destination competitiveness have been developed which tailors these general ideas and theories to the particular characteristics of the tourism industry. As a result, destination competitiveness theory has developed to the point that empirical study is now possible and desirable. In more recent years the conceptual models have been applied to analyse specific destinations or tourism markets. But one of the most pressing research needs is to understand better the relative importance of the attributes of competitiveness. Strategies for improving destination competitiveness must make decisions about where and how limited resources should be directed. Therefore, information which helps to identify which attributes are likely to influence competitiveness most effectively, are of considerable value." -- Publisher.
Innovation And Entrepreneurial Opportunities In Community Tourism
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Author : Soares, Jakson Renner Rodrigues
language : en
Publisher: IGI Global
Release Date : 2020-10-16
Innovation And Entrepreneurial Opportunities In Community Tourism written by Soares, Jakson Renner Rodrigues and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-16 with Business & Economics categories.
Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but also a responsible tourism initiative that lessens the negative impacts of economic activity and increases the positive impacts of the sector. This type of tourism works with respect for the environment and generates innovations in products, services, and processes. Moreover, from a social innovation perspective, it explores businesses, initiatives, and ideas that can add value to tourism. Entrepreneurs looking to remain successful need to improve their knowledge of this valuable industry. Innovation and Entrepreneurial Opportunities in Community Tourism is a critical reference source that examines the latest empirical research findings in innovation in the community tourism network and its contribution to the development of the territory. The book also investigates the dynamic capacities related to small tourism entrepreneurs in the coastal space. Highlighting themes that include female entrepreneurship, marketing, and marine tourism, this book is ideal for entrepreneurs, small business owners, tourism and hospitality professionals, academicians, researchers, and students who are looking to improve their understanding of community tourism development.
Managing And Marketing Tourist Destinations
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2010-11
Managing And Marketing Tourist Destinations written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11 with Business & Economics categories.
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
The Competitive Destination
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Author : J... R... Brent Ritchie
language : en
Publisher:
Release Date : 2000
The Competitive Destination written by J... R... Brent Ritchie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Marketing Tourist Destinations In Emerging Economies
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Author : Ishmael Mensah
language : en
Publisher: Springer Nature
Release Date : 2021-11-27
Marketing Tourist Destinations In Emerging Economies written by Ishmael Mensah and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-27 with Business & Economics categories.
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Tourism Destination Marketing And Management
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Author : Youcheng Wang
language : en
Publisher: CABI
Release Date : 2011-03-01
Tourism Destination Marketing And Management written by Youcheng Wang and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Electronic books categories.
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
Strategic Perspectives In Destination Marketing
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Author : Camilleri, Mark Anthony
language : en
Publisher: IGI Global
Release Date : 2018-08-17
Strategic Perspectives In Destination Marketing written by Camilleri, Mark Anthony and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-17 with Business & Economics categories.
The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.