Models Of Buyer Behavior Chapter 20

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Models Of Buyer Behavior Chapter 20

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Author : John G. Myers
language : en
Publisher: Marketing Classics Press
Release Date : 2011-03-31

Models Of Buyer Behavior Chapter 20 written by John G. Myers and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-31 with Business & Economics categories.

Handbook Of Research On Managing And Influencing Consumer Behavior

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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2014-10-31

Handbook Of Research On Managing And Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Business & Economics categories.

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Handbook Of Self Regulation Second Edition

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Author : Kathleen D. Vohs
language : en
Publisher: Guilford Press
Release Date : 2013-01-18

Handbook Of Self Regulation Second Edition written by Kathleen D. Vohs and has been published by Guilford Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-18 with Psychology categories.

This authoritative handbook reviews the breadth of current knowledge on the conscious and nonconscious processes by which people regulate their thoughts, emotions, attention, behavior, and impulses. Individual differences in self-regulatory capacities are explored, as are developmental pathways. The volume examines how self-regulation shapes, and is shaped by, social relationships. Failures of self-regulation are also addressed, in chapters on addictions, overeating, compulsive spending, and attention-deficit/hyperactivity disorder. Wherever possible, contributors identify implications of the research for helping people enhance their self-regulatory capacities and pursue desired goals. New to This Edition: * Incorporates significant scientific advances and many new topics. * Increased attention to the social basis of self-regulation. * Chapters on working memory, construal-level theory, temptation, executive functioning in children, self-regulation in older adults, self-harming goal pursuit, interpersonal relationships, religion, and impulsivity as a personality trait.

Eat Your Greens

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Author : Wiemer Snijders
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2018-09-27

Eat Your Greens written by Wiemer Snijders and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-27 with Business & Economics categories.

How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

21st Century Economics A Reference Handbook

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Author : Rhona C. Free
language : en
Publisher: SAGE Publications
Release Date : 2010-05-14

21st Century Economics A Reference Handbook written by Rhona C. Free and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-14 with Business & Economics categories.

Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Economists have dealt with such questions for generations, but they have taken on new meaning and significance. Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is a must-have reference resource. Key Features Provides highly readable summaries of theory and models in key areas of micro and macroeconomics, helpful for students trying to get a "big picture" sense of the field Includes introductions to relevant theory as well as empirical evidence, useful for readers interested in learning about economic analysis of an issue as well for students embarking on research projects Features chapters focused on cutting-edge topics with appeal for economists seeking to learn about extensions of analysis into new areas as well as new approaches Presents models in graphical format and summarizes empirical evidence in ways that do not require much background in statistics or econometrics, so as to maximize accessibility to students

The Routledge International Handbook Of Changes In Human Perceptions And Behaviors

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Author : Kanako Taku
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-28

The Routledge International Handbook Of Changes In Human Perceptions And Behaviors written by Kanako Taku and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-28 with Psychology categories.

The Routledge International Handbook of Changes in Human Perceptions and Behaviors is the first edited volume to present multidisciplinary perspectives on various aspects of changes that humans experience. The handbook is designed to highlight the different contents, types, ways, meanings, applications, and moments of changes that have been recognized by experts in various fields within the life and social sciences. Comprised of four sections, the chapters address changes in a variety of contexts related to human perceptions and behaviors; the moment of change and fluctuations; changes in applied settings; and the meaning of changes, including resistance to change. Written by a range of expert international contributors, the book brings together discussions and insights about how different levels and types of changes in human perceptions, attitudes, beliefs, values, and behaviors have been studied and considered in diverse fields. It also explores the various mechanisms that account for changes, exploring how and when changes occur and what changes mean to humans. Relevant for empirical and theoretical work, the handbook will be of great interest to researchers, academics, and postgraduate students across psychology, behavioral sciences, and social sciences.

The Oxford Handbook Of Pricing Management

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Author : Özalp Özer
language : en
Publisher: OUP Oxford
Release Date : 2012-06-07

The Oxford Handbook Of Pricing Management written by Özalp Özer and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-07 with Business & Economics categories.

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future

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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2023-09-18

Sustainable Marketing Branding And Reputation Management Strategies For A Greener Future written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-18 with Business & Economics categories.

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

Handbook Of Research On Social And Organizational Dynamics In The Digital Era

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Author : Idemudia, Efosa C.
language : en
Publisher: IGI Global
Release Date : 2019-08-30

Handbook Of Research On Social And Organizational Dynamics In The Digital Era written by Idemudia, Efosa C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Computers categories.

Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers.

Sustainable Practices In The Fashion And Retail Industry

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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-03-07

Sustainable Practices In The Fashion And Retail Industry written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.

Sustainable shopping practices are becoming more prevalent in the fashion and retail industry as consumers demand more ethical and environmentally friendly products. The industry's negative environmental and social impacts are being reduced through these efforts, which often create high levels of waste, pollution, and exploitation. Technological advancements, shifting values, and changing economic and environmental conditions are shaping the future of consumer shopping habits. As the impact of consumers on society and the environment grows, and digital innovations alter the way people interact with brands, the retail landscape is expected to change significantly. Further exploration of these sustainable practices may provide improved solutions for environmentally conscious fashion and retail businesses. Sustainable Practices in the Fashion and Retail Industry explores the continuing trends of sustainable techniques and practices in the fashion and retail business. It examines how consumer habits are evolving toward more thoughtful, personalized, and technology-driven experiences that align with modern values and lifestyles. This book covers topics such as green marketing, social media, and circular economy, and is a useful resource for business owners, policymakers, entrepreneurs, economists, academicians, and researchers.