Modern Business And Public Health A Value Co Creation Perspective

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Modern Business And Public Health A Value Co Creation Perspective

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Author : Fu-Sheng Tsai
language : en
Publisher: Frontiers Media SA
Release Date : 2023-04-13

Modern Business And Public Health A Value Co Creation Perspective written by Fu-Sheng Tsai and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-13 with Science categories.

Customer Engagement

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Author : Roderick J. Brodie
language : en
Publisher: Routledge
Release Date : 2015-12-14

Customer Engagement written by Roderick J. Brodie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Tourism And Hospitality For Sustainable Development

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Author : Emmanuel Ndhlovu
language : en
Publisher: Springer Nature
Release Date : 2024-09-12

Tourism And Hospitality For Sustainable Development written by Emmanuel Ndhlovu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-12 with Business & Economics categories.

The tourism and hospitality industry in the 21st century cannot be adequately planned, executed, marketed, managed, or studied without taking into account digital technology and its impact. The Fourth Industrial Revolution provides the framework for sustainable development in this sector. Technology not only increases profitability but also enables the industry to effectively respond to pressing global sustainability challenges such as pandemics, climate change, energy crises, staffing shortages, and hyperinflation. Moreover, technology allows the industry to consider its current and future economic, social, and environmental consequences, addressing the needs of tourists, the industry, the environment, and destinations. However, implementing technology efficiently and ethically is a complex process, and the opportunities, costs, and challenges vary depending on the geopolitical and socio-economic context. The application of digitalisation and technological innovations have played a significant role in promoting universal design and reasonable accommodation for older adults and individuals with disabilities in both developed and developing countries. These advancements are crucial for the growth of accessible tourism and hospitality. This edited book aims to explore the trends, challenges, and complexities of integrating digitalisation and technology into the tourism and hospitality industry. It also examines the strategic shifts that will shape future research in this area. The book provides a comprehensive overview of the current state of research, including theoretical insights, empirical evidence, and evidence-based recommendations. It covers a range of technologies, such as blockchain, robots, artificial intelligence, virtual reality, big data, and analytics. The goal is to understand how these disruptive technologies are being used and their potential impact on various stakeholders, as well as their future possibilities and limitations.

Big Data And Decision Making

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Author : Anna Visvizi
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-01-30

Big Data And Decision Making written by Anna Visvizi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-30 with Political Science categories.

Big Data and Decision-Making: Applications and Uses in the Public and Private Sector breaks down the concept of big data to reveal how it has become integrated into the fabric of both public and private domains, as well as how its value can ultimately be exploited.

Strategic Social Marketing

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Author : Jeff French
language : en
Publisher: SAGE
Release Date : 2015-01-31

Strategic Social Marketing written by Jeff French and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Business & Economics categories.

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.

The Smart City And The Co Creation Of Value

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Author : Nobuyuki Tokoro
language : en
Publisher: Springer
Release Date : 2015-11-11

The Smart City And The Co Creation Of Value written by Nobuyuki Tokoro and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-11 with Business & Economics categories.

​The original point that differentiates this text from otherwise similar texts is that it looks at the building of smart cities from the viewpoint of an interchange of knowledge among companies in different industries, or “Ba” as shared context in motion, and emphasizes that the resulting value becomes a source of new corporate competitive advantage. In recent years numerous publications have appeared that analyze smart cities from various perspectives including urban planning and administration, network theory, and innovation. However, few are academic texts that approach the subject from the viewpoint of corporate competitive advantage against a theoretical background in management studies, as this one does. This book is the first full-scale academic work to analyze smart cities from the viewpoint of corporate competitive advantage. Research into corporate competitive advantage includes the positioning and the resource-based views, with the former focusing on companies’ external environment and the latter on their internal resources. Although these theories’ foci of attention necessarily differ, they both developed as tools for analyzing companies’ relative merits and their chances of succeeding in the marketplace, and they take the common premise that competitive advantage is built through competition among companies. In contrast, this book sees corporate competitive advantage as arising not through competition but through “co-creation” among companies. It differs in its approach from existing theories in thinking that emphasizing co-creation over competition enables an analysis that better describes actual conditions when considering smart cities and corporate competitive advantage. Put another way, when new values arise from attempts to exchange and fuse knowledge, expertise, and other factors at the “ba” where companies from different industries collaborate, these values are surely brought about through co-creation among companies. Another point regarding this book’s original perspective on competitive advantage is its emphasis on the relationship between the creation of social value and competitive advantage. The question of the extent to which socially useful values can be created in the markets of the 21st century is closely linked to corporate competitive advantage. The issues of building smart cities and corporate competitive advantage are themes that this perspective can firmly grasp. This book intends to take up three different projects from among the smart-city building developments taking shape in Japan, and undertake case studies based on the theoretical framework outlined above. The central themes will analyze the mechanism of co-creation among companies and the relationship of created value to competitive advantage. This analysis aims to demonstrate one model relating to corporate competitive advantage in the 21st century.

Human Resource Development

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Author : Eugene Sadler-Smith
language : en
Publisher: SAGE
Release Date : 2021-10-13

Human Resource Development written by Eugene Sadler-Smith and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-13 with Business & Economics categories.

Combining theoretical rigor, practical relevance and pedagogical innovation, Human Resource Development: From Theory into Practice is an essential resource for students working towards a career in human resource development (HRD), human resource management (HRM), occupational and organizational psychology, and related areas of business management and organization. Key features: • Aligns with the CIPD Professional Standards and the CIPD’s Level 7 Diploma in Learning and Development. • Covers all the basics in the fundamentals of HRD theory and practice, as well as cutting-edge topics such as the e-learning, ‘hybrid learning’, neuroscience and learning, ‘learning ecosystems’, and the ‘new learning organization’ science of learning. • Follows a unique framework based on the a distinction between ‘micro-HRD’, which zooms-in on the fine detail, meso, and ‘macro-HRD’, which zooms-out to look at the bigger picture. • Includes a rich array of research insights, case studies and examples from a wide range of contexts. • Offers a variety of learning features, including ‘perspectives from practice’ and ‘in their own words’, which help to bridge the gap between theory and practical application. This up-to-date and authoritative textbook is accompanied by a comprehensive instructor’s manual and PowerPoint slides to support lecturers in their teaching.

Digital Human Modeling Applications In Health Safety Ergonomics And Risk Management

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Author : Vincent G. Duffy
language : en
Publisher: Springer
Release Date : 2016-07-04

Digital Human Modeling Applications In Health Safety Ergonomics And Risk Management written by Vincent G. Duffy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-04 with Computers categories.

This book constitutes the refereed proceedings of the 7th International Conference on Digital Human Modelling: Applications in Health, Safety, Ergonomics and Risk Management, DHM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016 and received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers addressing the following major topics: anthropometry, ergonomics, design and comfort; physiology and anatomy models; motion prediction and recognition; quality and safety in healthcare; design for health; work design and support; modeling human behavior and cognition.

Handbook Of Experience Science

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Author : Joseph S. Chen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-01-18

Handbook Of Experience Science written by Joseph S. Chen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-18 with Business & Economics categories.

Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science.

The Psychological Facets Of Consumer Brand Relationship In The Digital World

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Author : Khalid Hussain
language : en
Publisher: Frontiers Media SA
Release Date : 2023-06-29

The Psychological Facets Of Consumer Brand Relationship In The Digital World written by Khalid Hussain and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-29 with Science categories.