Modern Marketing Principles And Practices
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Modern Marketing Principles And Practices
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Author : R S N Pillai
language : en
Publisher: S. Chand Publishing
Release Date : 2010-12
Modern Marketing Principles And Practices written by R S N Pillai and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with Business & Economics categories.
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Modern Marketing
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Author :
language : en
Publisher:
Release Date : 2023
Modern Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Modern Marketing
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Author : Edward J. Fox
language : en
Publisher: Pearson Scott Foresman
Release Date : 1978
Modern Marketing written by Edward J. Fox and has been published by Pearson Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Modern Marketing Principles And Practices
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Author : Henry R. Turnbull
language : en
Publisher:
Release Date : 1976
Modern Marketing Principles And Practices written by Henry R. Turnbull and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Marketing categories.
Modern Marketing
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Author : Edward J. Fox
language : en
Publisher:
Release Date : 1978
Modern Marketing written by Edward J. Fox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Marketing categories.
Modern Marketing Management Principles And Practices
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Author : Dr. Sarika Koluguri
language : en
Publisher: SK Research Group of Companies
Release Date : 2024-02-06
Modern Marketing Management Principles And Practices written by Dr. Sarika Koluguri and has been published by SK Research Group of Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-06 with Business & Economics categories.
Dr. Sarika Koluguri, Associate Professor, Department of Business Management, Lords Institute of Engineering and Technology, Hyderabad, Telangana, India. Prof. Dr Dharmendra Mehta, Professor & Director, FMS Pt. JNIBM, Vikram University, Ujjain, Madhya Pradesh, India. Prof. Dr Naveen Kumar Mehta, Dean-Academics, Professor & Head, Department of English, School of Language, Literature and Arts, Sanchi University of Buddhist- Indic Studies, Sanchi, Raisen, Madhya Pradesh, India. Dr. Ankul Pandey, Assistant Professor, Department of Commerce, Government Shaheed Kedarnath College, Mauganj, Madhya Pradesh, India.
Modern Marketing
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Author : D. CHANDRA BOSE
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2010-01-08
Modern Marketing written by D. CHANDRA BOSE and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-08 with Business & Economics categories.
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Modern Marketing Worldwide
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Author : Alton Ketchum
language : en
Publisher:
Release Date : 1967
Modern Marketing Worldwide written by Alton Ketchum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with categories.
Modern Marketing Management Principles And Techniques
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Author : J.N. Jain
language : en
Publisher:
Release Date : 2007-01-01
Modern Marketing Management Principles And Techniques written by J.N. Jain and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with categories.
Contents Include : The Foundation Of Marketing; The Changing Environment For Marketing; Strategic Marketing, Planning And Forecasting; Marketing Research And Marketing Information System; Understanding Consumer Buying Behaviour; The Marketing Mix And Management Process; Market Segmentation And Market Targeting; Developing And Managing Products; Physical Distribution Management; Understanding The Quality And Customer Service; Understanding The Pricing Policies And Strategies; Retailing And Wholesaling; Promotional Strategies And Process; Social Responsibility, Consumerism And Ethics; Role Of Advertising In Marketing; Public Relations And Sales Promotion; Marketing Planning, Strategies, Audit And Control; International Marketing; Rural And Global Marketing In India; Online Marketing; Leading Cases To Modern Marketing Management; Glossary.
Principles Of Modern Marketing
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Author : Stewart W. Husted
language : en
Publisher:
Release Date : 1989
Principles Of Modern Marketing written by Stewart W. Husted and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.