Modern Marketing Worldwide
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Modern Marketing Worldwide
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Author : Alton Ketchum
language : en
Publisher:
Release Date : 1967
Modern Marketing Worldwide written by Alton Ketchum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with categories.
Readings In Modern Marketing
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Author : John A. Quelch
language : en
Publisher: Chinese University Press
Release Date : 2006
Readings In Modern Marketing written by John A. Quelch and has been published by Chinese University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Essentials Of Modern Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2021-11-24
Essentials Of Modern Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-24 with categories.
Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Modern Marketing
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Author : Edward J. Fox
language : en
Publisher: Pearson Scott Foresman
Release Date : 1978
Modern Marketing written by Edward J. Fox and has been published by Pearson Scott Foresman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
The Emergence Of Modern Marketing
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Author : R.A. Church
language : en
Publisher: Routledge
Release Date : 2004-08-02
The Emergence Of Modern Marketing written by R.A. Church and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Global Marketing
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Author : Ilan Alon
language : en
Publisher: Routledge
Release Date : 2016-11-10
Global Marketing written by Ilan Alon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-10 with Business & Economics categories.
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Modern Marketing
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Author : D. CHANDRA BOSE
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2010-01-08
Modern Marketing written by D. CHANDRA BOSE and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-08 with Business & Economics categories.
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Customer Experience In Modern Marketing
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Author : James Seligman
language : en
Publisher: Lulu.com
Release Date : 2012-11-01
Customer Experience In Modern Marketing written by James Seligman and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-01 with Business & Economics categories.
Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers
Balancing Automation And Human Interaction In Modern Marketing
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Author : Nair, Arjun J.
language : en
Publisher: IGI Global
Release Date : 2024-04-05
Balancing Automation And Human Interaction In Modern Marketing written by Nair, Arjun J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-05 with Business & Economics categories.
In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.
Modern Marketing Principles And Practices
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Author : R S N Pillai
language : en
Publisher: S. Chand Publishing
Release Date : 2010-12
Modern Marketing Principles And Practices written by R S N Pillai and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with Business & Economics categories.
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.