Modern Marketing Principles And Practices
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Modern Marketing Principles And Practices
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Author : R S N Pillai
language : en
Publisher: S. Chand Publishing
Release Date : 2010-12
Modern Marketing Principles And Practices written by R S N Pillai and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with Business & Economics categories.
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Modern Marketing
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Author :
language : en
Publisher:
Release Date : 2023
Modern Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Modern Marketing Principles And Practices
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Author : Dr. SURJIT VICTOR , Dr. DEVULAPALLI RAGHAVA, Dr. JITENDRA KUMAR SAHU, Dr. SASIKALA DEVI D
language : en
Publisher: RK Publication
Release Date : 2024-07-25
Modern Marketing Principles And Practices written by Dr. SURJIT VICTOR , Dr. DEVULAPALLI RAGHAVA, Dr. JITENDRA KUMAR SAHU, Dr. SASIKALA DEVI D and has been published by RK Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-25 with Social Science categories.
Modern Marketing Principles and Practices highlighted the core concepts and latest trends shaping the marketing landscape today. Covering both traditional approaches and cutting-edge digital strategies, this book explores consumer behavior, market segmentation, branding, and content creation, alongside emerging topics like social media, influencer marketing, and data analytics. It also addresses the importance of customer-centric marketing and the role of ethics in building brand loyalty. With practical insights and real-world examples, this book equips readers with the knowledge and tools to navigate the complexities of modern marketing, making it ideal for students, professionals, and entrepreneurs.
Modern Marketing Principles And Practices
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Author : Henry R. Turnbull
language : en
Publisher:
Release Date : 1976
Modern Marketing Principles And Practices written by Henry R. Turnbull and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Marketing categories.
Modern Marketing
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Author : BOSE, D. CHANDRA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2010-01-08
Modern Marketing written by BOSE, D. CHANDRA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-08 with Business & Economics categories.
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Principles Of Business Organisation And Management 6 E
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Author : P N Reddy
language : en
Publisher: S. Chand Publishing
Release Date :
Principles Of Business Organisation And Management 6 E written by P N Reddy and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
For B.Com.(Pass & Hons.),M.Com.,B.B.A., B.B.S., M.B.A., C.A., C.S., & I.C.W.A., students of all Indian Universities.
Multidisciplinary Research In Arts Science Commerce Volume 13
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Author : Chief Editor- Biplab Auddya, Editor- Prof. Prabhjot Kaur, Dr. Mandeep Kaur, Dr. Reghunath K, Dr. Yalla Poli Naidu, Dr. Jayanti Jatav, Prof. Abhilash T P
language : en
Publisher: The Hill Publication
Release Date : 2024-12-05
Multidisciplinary Research In Arts Science Commerce Volume 13 written by Chief Editor- Biplab Auddya, Editor- Prof. Prabhjot Kaur, Dr. Mandeep Kaur, Dr. Reghunath K, Dr. Yalla Poli Naidu, Dr. Jayanti Jatav, Prof. Abhilash T P and has been published by The Hill Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-05 with Antiques & Collectibles categories.
Journal Of Marketing
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Author :
language : en
Publisher:
Release Date : 1977
Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Marketing categories.
Marketing Management And Tour Operations
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2023-08-23
Marketing Management And Tour Operations written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-23 with Business & Economics categories.
In this book, we will study about managing tourism businesses with a focus on market research, promotion, and operations.
Handbook Of Research On Digital Communications Internet Of Things And The Future Of Cultural Tourism
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Author : Oliveira, Lídia
language : en
Publisher: IGI Global
Release Date : 2022-01-28
Handbook Of Research On Digital Communications Internet Of Things And The Future Of Cultural Tourism written by Oliveira, Lídia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-28 with Business & Economics categories.
Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists. The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.