Readings In Modern Marketing
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Readings In Modern Marketing
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Author : John A. Quelch
language : en
Publisher: Chinese University Press
Release Date : 2006
Readings In Modern Marketing written by John A. Quelch and has been published by Chinese University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Modern Marketing Management
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Author : R. J. Lawrence
language : en
Publisher:
Release Date : 1971
Modern Marketing Management written by R. J. Lawrence and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Marketing categories.
Modern Marketing Management Selected Readings
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Author : Raymond John Lawrence
language : en
Publisher:
Release Date : 1971
Modern Marketing Management Selected Readings written by Raymond John Lawrence and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Marketing categories.
Marketing Theory
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Author : Jagdish N. Sheth
language : en
Publisher: Thomson South-Western
Release Date : 1986
Marketing Theory written by Jagdish N. Sheth and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Readings In Contemporary Marketing
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Author : Eugene M. Johnson
language : en
Publisher:
Release Date : 1977
Readings In Contemporary Marketing written by Eugene M. Johnson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.
International Marketing Strategy
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Author : Isobel Doole
language : en
Publisher: International Thomson Publishing Services
Release Date : 1997
International Marketing Strategy written by Isobel Doole and has been published by International Thomson Publishing Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Export marketing categories.
This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential elements of marketing in the international context, illustrating developments in the area with detailed examples of particular strategies and techniques; it covers such topics as strategic alliances, entrepreneurship, advertising, branding, culture and multinational portfolios. The editors provide an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.
Readings In Marketing Management
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 1971
Readings In Marketing Management written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.
Internet Marketing
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Author : Paul Richardson
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2001
Internet Marketing written by Paul Richardson and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumer behavior categories.
Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of "interactive marketing". This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.
Readings In Marketing Strategy
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Author : Victor J. Cook
language : en
Publisher: Course Technology
Release Date : 1989
Readings In Marketing Strategy written by Victor J. Cook and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Marketing In India Cases And Readings
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Author : S.Neelamegham
language : en
Publisher: Vikas Publishing House
Release Date :
Marketing In India Cases And Readings written by S.Neelamegham and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.