Modern Propaganda
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Modern Propaganda
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Author : Jacob del Hagen
language : en
Publisher:
Release Date : 2016-10-26
Modern Propaganda written by Jacob del Hagen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-26 with categories.
Modern Propaganda is a book that dives into the art of influencing society, individuals, and news media through digital communication. It also includes the interpretation and manipulation of data analytics and data patterns to influence news stories, behavior, combined with traditional digital marketing techniques. From leveraging social media, to creating fake outrage, to internet based media manipulation techniques that can steer the outcome of an election, Modern Propaganda covers the industry's most effective and influential practices. These can be used by ad agencies and data driven marketers intent on influencing the competitive landscape, or by individuals who simply wish to understand how Modern Propaganda operates and affects them personally in The Digital Age of the Internet.
Propaganda
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Author : Robert Jackall
language : en
Publisher: NYU Press
Release Date : 1995
Propaganda written by Robert Jackall and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Political Science categories.
Traces the origins of modern propaganda and its influence in modern history This volume traces the origins, ethos, and workings of modern propaganda, which now permeates all institutions in our society. Scholars such as C. Wright Mills, Walter Lippmann, and Hans Speier here explore the social and institutional groundwork of modern propaganda. The book then examines the axial age of propaganda, from the Great War through the Cold War, focusing on key propaganda organizations, such as the Committee on Public Information, the Nazi propaganda machine, and the group of Hollywood directors that produced propaganda films for the armed services during the Second World War. This section also details the wizardry of the master Nazi propagandist, Joseph Goebbels. Finally, the volume examines the ubiquity of propaganda in contemporary society, focusing on bureaucratic propaganda, advertising, public relations, and politics and language.
Marketing Dictatorship
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Author : Anne-Marie Brady
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2009-11-16
Marketing Dictatorship written by Anne-Marie Brady and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-16 with Political Science categories.
Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.
Redefining Propaganda In Modern China
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Author : James Farley
language : en
Publisher: Routledge
Release Date : 2020-11-19
Redefining Propaganda In Modern China written by James Farley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-19 with History categories.
Usage of the political keyword 'propaganda' by the Chinese Communist Party has changed and expanded over time. These changes have been masked by strong continuities spanning periods in the history of the People's Republic of China from the Mao Zedong era (1949–76) to the new era of Xi Jinping (2012–present). Redefining Propaganda in Modern China builds on the work of earlier scholars to revisit the central issue of how propaganda has been understood within the Communist Party system. What did propaganda mean across successive eras? What were its institutions and functions? What were its main techniques and themes? What can we learn about popular consciousness as a result? In answering these questions, the contributors to this volume draw on a range of historical, cultural studies, propaganda studies and comparative politics approaches. Their work captures the sweep of propaganda – its appearance in everyday life, as well as during extraordinary moments of mobilization (and demobilization), and its systematic continuities and discontinuities from the perspective of policy-makers, bureaucratic functionaries and artists. More localized and granular case studies are balanced against deep readings and cross-cutting interpretive essays, which place the history of the People's Republic of China within broader temporal and comparative frames. Addressing a vital aspect of Chinese Communist Party authority, this book is meant to provide a timely and comprehensive update on what propaganda has meant ideologically, operationally, aesthetically and in terms of social experience.
Modern Propaganda
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Author : Vahap Okay
language : tr
Publisher:
Release Date : 1957
Modern Propaganda written by Vahap Okay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Propaganda categories.
Propaganda
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Author : Hailong Liu
language : en
Publisher: Routledge
Release Date : 2019-11-21
Propaganda written by Hailong Liu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-21 with Social Science categories.
Propaganda is subjective information primarily used to influence an audience and further a political agenda. In China, it has a long history but has been most effective in modern society. What exactly is propaganda? Why does it exist and why does the public tolerate it? The book answers these questions by tracing back to the emergence and development of integrated propaganda and scientific propaganda. On this basis it focuses on the emergence of propaganda concept in China, the establishment of Kuomintang and the Communist Party of China’s propaganda concept, intellectuals and propaganda, the debate on the propaganda concept in China after 1949 as well as the emergence of Propaganda 3.0 that coordinates integrated propaganda and scientific propaganda. Setting propaganda in the framework of modernity, the book explains how various groups have legitimatized propaganda since the 20th century. From a reasonable and neutral standpoint, the author describes the confrontation among various propaganda concepts and discourses, displaying a panorama of the mutual conflicts between nations and individuals, control and freedom, ideas and bodies. Not only will scholars and students studying journalism and communication find this book interesting, but professionals working in journalism, advertising, public relations and publicity will also find it engaging and enlightening.
How Propaganda Became Public Relations
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Author : Cory Wimberly
language : en
Publisher: Routledge
Release Date : 2019-11-07
How Propaganda Became Public Relations written by Cory Wimberly and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-07 with Philosophy categories.
How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
Propaganda 2 1
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Author : Peter K. Fallon
language : en
Publisher: BoD – Books on Demand
Release Date : 2024-01-01
Propaganda 2 1 written by Peter K. Fallon and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-01 with Social Science categories.
As the Internet Age endures and expands, Peter K. Fallon peers into the Pandora’s Box of our age. A twenty-first century update to Jacques Ellul’s masterful sociological study Propaganda, Propaganda 2.1 explores how the ‘digital revolution’ has transformed the boundaries between individuals, institutions, and centres of power. Coupling historical analysis with a wealth of current examples, Fallon exposes the intricate and insidious ways propaganda alters our daily realities. Propaganda 2.1 is divided into three sections: propaganda 1.0, 2.0, and 2.1. Propaganda 1.0 compares the popular conception of propaganda with persuasive techniques such as rhetoric and coercion; 2.0 reveals how the development of moveable-type printing built the foundations of modern propaganda; and, finally, 2.1 inhabits the ‘post-truth’ world in its totality. Whilst the media landscape continually shifts, Propaganda 2.1's analysis is an opportunity to tackle this new reality."
Propaganda Persuasion And The Great War
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Author : Pier Paolo Pedrini
language : en
Publisher: Routledge
Release Date : 2017-08-07
Propaganda Persuasion And The Great War written by Pier Paolo Pedrini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with History categories.
How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.
Digital And Media Literacy
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Author : Renee Hobbs
language : en
Publisher: Corwin Press
Release Date : 2011-07-12
Digital And Media Literacy written by Renee Hobbs and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-12 with Education categories.
Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.