Montgomery Ward Co S Price List No 501 Of Groceries And Special Bargains For September And October 1906
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Montgomery Ward Co S Price List No 501 Of Groceries And Special Bargains For September And October 1906
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Author : Montgomery Ward
language : en
Publisher:
Release Date : 1906
Montgomery Ward Co S Price List No 501 Of Groceries And Special Bargains For September And October 1906 written by Montgomery Ward and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1906 with Commercial catalogs categories.
Niche Envy
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Author : Joseph Turow
language : en
Publisher: MIT Press
Release Date : 2008-02-15
Niche Envy written by Joseph Turow and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-15 with Business & Economics categories.
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history—or even by race, gender, and political opinions—what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing—pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.
The Economist
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Author :
language : en
Publisher:
Release Date : 1936-10
The Economist written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1936-10 with Commerce categories.
No Shortcuts
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Author : Jane McAlevey
language : en
Publisher: Oxford University Press
Release Date : 2016
No Shortcuts written by Jane McAlevey and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with POLITICAL SCIENCE categories.
"An examination of strategies for effective organizing"--
Reputation
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Author : Charles J. Fombrun
language : en
Publisher: Harvard Business Review Press
Release Date : 1996
Reputation written by Charles J. Fombrun and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Corporate image categories.
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Food Taints And Off Flavours
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Author : M.J. Saxby
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Food Taints And Off Flavours written by M.J. Saxby and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Technology & Engineering categories.
Contamination of food with extremely low levels of certain compounds can cause an unpleasant taste. This can result in the destruction of vast stocks of product, and very substantial financial losses to food companies. The concentration of the alien compound in the food can be so low that very sophisticated equipment is needed to identify the components and to determine its source. It is vital that every company involved in the production, distribution and sale of foodstuffs are fully aware of the ways in which contamination can accrue, how it can be avoided, and what steps need to be taken in the event that a problem does arise. This book provides the background information needed to recognize how food can become tainted, to draw up guidelines to prevent this contamination, and to plan the steps that should be taken in the event of an outbreak. The new edition has been extensively revised and updated and includes substantial new material on the formation of off flavors due to microbiological and enzymic action, and on sensory evaluation of taints and off flavors A new chapter on off flavors in alcoholic beverages has been added. Written primarily for industrial food technologists, this volume is also an essential reference source for workers in research and government institutions.
Women S Occupations Through Seven Decades
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Author : Janet Montgomery Hooks
language : en
Publisher:
Release Date : 1947
Women S Occupations Through Seven Decades written by Janet Montgomery Hooks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1947 with Occupations categories.
The Wal Mart Revolution
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Author : Richard K. Vedder
language : en
Publisher: A E I Press
Release Date : 2006
The Wal Mart Revolution written by Richard K. Vedder and has been published by A E I Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Wal-Mart is under attack--from labor unions, urban planners, globalization critics, and community activists. Looking at Wal-Mart, the authors review conditions before and after Wal-Mart entered a local market and look more broadly at Wal-Mart's impact on wages, productivity growth and inflation. Vedder and Cox show that the retailer has been a force for good.
Indoor Pollutants
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 1981-01-01
Indoor Pollutants written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-01-01 with Medical categories.
Discusses pollution from tobacco smoke, radon and radon progeny, asbestos and other fibers, formaldehyde, indoor combustion, aeropathogens and allergens, consumer products, moisture, microwave radiation, ultraviolet radiation, odors, radioactivity, and dirt and discusses means of controlling or eliminating them.
The Quartermaster Corps
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Author : William F. Ross
language : en
Publisher:
Release Date : 1965
The Quartermaster Corps written by William F. Ross and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Government publications categories.