Motion Picture Marketing And Distribution
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Motion Picture Marketing And Distribution
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Author : Fred Goldberg
language : en
Publisher: Butterworth-Heinemann
Release Date : 1991-01-01
Motion Picture Marketing And Distribution written by Fred Goldberg and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-01 with Technology & Engineering categories.
The only book of its kind that deals with the real world of selling movies. Provides the tools necessary to successfully market and distribute a movie. Topics include when to begin promoting the film, what to include in a press kit, examples of paperwork, budgets, ads and contracts, how to create and develop advertising concepts and how to work with the director and producer to create effective advertising and publicity material. It also examines how international markets must be accounted for during a promotional campaign.
The Complete Independent Movie Marketing Handbook
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Author : Mark Steven Bosko
language : en
Publisher:
Release Date : 2003
The Complete Independent Movie Marketing Handbook written by Mark Steven Bosko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
Marketing And Selling Your Film Around The World
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Author : John Durie
language : en
Publisher:
Release Date : 2000
Marketing And Selling Your Film Around The World written by John Durie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Performing Arts categories.
It includes essential information and advice on such subjects as securing a sales agent, providing agents and distributors with necessary promotional materials, working the film markets and festivals, and understanding the audience demographics and the industry business practices peculiar to specific territories."--BOOK JACKET.
Marketing To Moviegoers
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Author : Marich, Robert
language : en
Publisher: SIU Press
Release Date : 2013
Marketing To Moviegoers written by Marich, Robert and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Motion pictures categories.
Film Marketing
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Author : Finola Kerrigan
language : en
Publisher: Routledge
Release Date : 2017-07-20
Film Marketing written by Finola Kerrigan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-20 with Business & Economics categories.
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.
Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: Taylor & Francis
Release Date : 2005
Marketing To Moviegoers written by Robert Marich and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
The Film Marketing Handbook
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Author : Annika Pham
language : en
Publisher: Indiana University Press
Release Date : 1993
The Film Marketing Handbook written by Annika Pham and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Book on film marketing
Film Marketing Into The Twenty First Century
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Author : Nolwenn Mingant
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
Film Marketing Into The Twenty First Century written by Nolwenn Mingant and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
The Business Of Media Distribution
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Author : Jeff Ulin
language : en
Publisher: Taylor & Francis
Release Date : 2012-12-06
The Business Of Media Distribution written by Jeff Ulin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Performing Arts categories.
Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). The book provides a unique apprenticeship to the business, illuminating at a macro level how an idea can move from concept to generating $1 Billion, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits. Producers, media executives, and entertainment attorneys in specific niches will benefit from this wide-ranging look at the business across various distribution outlets, including theatrical, television, airlines, merchandising, cable, and home video.
Movie Marketing
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Author : Tiiu Lukk
language : en
Publisher:
Release Date : 1997
Movie Marketing written by Tiiu Lukk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Demystifies marketing issues in the film industry, revealing inside information on distributor strategies and their marketing expenditures and profiling marketing strategies of films of widely varying budgets, genres, and intended audiences. Much of the material is presented in the words of professional marketers, distributors, and filmmakers. Films profiled include Pulp Fiction, Welcome to the Dollhouse, and Crumb. For independent filmmakers and all those hoping to work in film distribution and marketing. No index. Annotation copyrighted by Book News, Inc., Portland, OR