Motives For Metaphor In Scientific And Technical Communication
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Motives For Metaphor In Scientific And Technical Communication
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Author : Timothy Giles
language : en
Publisher: Routledge
Release Date : 2017-03-02
Motives For Metaphor In Scientific And Technical Communication written by Timothy Giles and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Psychology categories.
Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.
Motives For Metaphor In Scientific And Technical Communication
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Author : Timothy D. Giles
language : en
Publisher:
Release Date : 2017
Motives For Metaphor In Scientific And Technical Communication written by Timothy D. Giles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Encyclopedia Of Science And Technology Communication
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Author : Susanna Hornig Priest
language : en
Publisher: SAGE
Release Date : 2010-07-14
Encyclopedia Of Science And Technology Communication written by Susanna Hornig Priest and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-14 with Language Arts & Disciplines categories.
The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media technology and the popularity of the Internet help some keep up with these developments but also make it more likely others fall further behind. This is taking place in a globalizing economy and society that further complicates the division between information haves and have-nots and compounds the challenge of communicating about emerging science and technology to increasingly diverse audiences. Journalism about science and technology must fill this gap, yet journalists and journalism students themselves struggle to keep abreast of contemporary scientific developments. Scientist - aided by public relations and public information professionals - must get their stories out, not only to other scientists but also to broader public audiences. Funding agencies increasingly expect their grantees to engage in outreach and education, and such activity can be seen as both a survival strategy and an ethical imperative for taxpayer-supported, university-based research. Science communication, often in new forms, must expand to meet all these needs. Providing a comprehensive introduction to students, professionals and scholars in this area is a unique challenge because practitioners in these fields must grasp both the principles of science and the principles of science communication while understanding the social contexts of each. For this reason, science journalism and science communication are often addressed only in advanced undergraduate or graduate specialty courses rather than covered exhaustively in lower-division courses. Even so, those entering the field rarely will have a comprehensive background in both science and communication studies. This circumstance underscores the importance of compiling useful reference materials. The Encyclopedia of Science and Technology Communication presents resources and strategies for science communicators, including theoretical material and background on recent controversies and key institutional actors and sources. Science communicators need to understand more than how to interpret scientific facts and conclusions; they need to understand basic elements of the politics, sociology, and philosophy of science, as well as relevant media and communication theory, principles of risk communication, new trends, and how to evaluate the effectiveness of science communication programmes, to mention just a few of the major challenges. This work will help to develop and enhance such understanding as it addresses these challenges and more. Topics covered include: advocacy, policy, and research organizations environmental and health communication philosophy of science media theory and science communication informal science education science journalism as a profession risk communication theory public understanding of science pseudo-science in the news special problems in reporting science and technology science communication ethics.
Metaphor In Specialist Discourse
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Author : J. Berenike Herrmann
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2015-12-15
Metaphor In Specialist Discourse written by J. Berenike Herrmann and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-15 with Language Arts & Disciplines categories.
Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.
How Metaphors Guide Teach And Popularize Science
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Author : Anke Beger
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2020-04-22
How Metaphors Guide Teach And Popularize Science written by Anke Beger and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Language Arts & Disciplines categories.
Metaphors are essential to scientists themselves and strongly influence science communication. Through careful analyses of metaphors actually used in science texts, recordings, and videos, this book explores the essential functions of conceptual metaphor in the conduct of science, teaching of science, and how scientific ideas are promoted and popularized. With an accessible introduction to theory and method this book prepares scientists, science teachers, and science writers to take advantage of recent shifts in metaphor theories and methods. Metaphor specialists will find theoretical issues explored in studies of bacteriology, cell reproduction, marine biology, physics, brain function and social psychology. We see the degree of conscious or intentional use of metaphor in shaping our conceptual systems and constraining inferences. Metaphor sources include social structure, embodied experience, abstract or mathematical formulations. The results are sometimes innovative hypotheses and robust conclusions; other times pedagogically useful, if inaccurate, stepping stones or, at worst, misleading fictions. As of January 2023, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
Teaching Intercultural Rhetoric And Technical Communication
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Author : Barry Thatcher
language : en
Publisher: Routledge
Release Date : 2017-03-02
Teaching Intercultural Rhetoric And Technical Communication written by Barry Thatcher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Psychology categories.
In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentation for the international release of products. Working effectively in such situations requires technical communicators to acquire a specialized knowledge of culture and communication. This book provides readers with the information needed to integrate aspects of intercultural communication into different educational settings.
Assessment In Technical And Professional Communication
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Author : Margaret Hundleby
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-05
Assessment In Technical And Professional Communication written by Margaret Hundleby and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Medical categories.
A collection of essays that focuses on both how and why assessment serves as a key element in the teaching and practice of technical and professional communication. It offers teachers, students, scholars, and practitioners evidence of the increasingly valuable role of assessment in the field, as it supports and enriches our thinking and practice.
Motives For Metaphor In Scientific And Technical Communication
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Author : Timothy D. Giles
language : en
Publisher:
Release Date : 2017
Motives For Metaphor In Scientific And Technical Communication written by Timothy D. Giles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with TECHNOLOGY & ENGINEERING categories.
Welding Technical Communication
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Author : Jo Mackiewicz
language : en
Publisher: State University of New York Press
Release Date : 2022-06-01
Welding Technical Communication written by Jo Mackiewicz and has been published by State University of New York Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Technology & Engineering categories.
Welding Technical Communication explores the teaching and learning of welding through two narratives. The personal narrative relates the author’s experience as a woman learning how to weld. The academic narrative draws upon scaffolded learning theory to examine how four welding teachers’ verbal and nonverbal communication—their tutoring strategies and their gestures—facilitated students’ embodied knowledge and enculturation into a community of practice. This book fills a gap in technical communication research: we do not fully understand how teachers’ pedagogical technical communication scaffolds students’ learning within the skilled trades. Novel in its approach and coverage, Welding Technical Communication will interest researchers in technical communication and technical education.
Resources In Technical Communication
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Author : Cynthia Selfe
language : en
Publisher: Routledge
Release Date : 2017-03-02
Resources In Technical Communication written by Cynthia Selfe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Psychology categories.
Provides the instructors of introductory technical communication courses with a set of resources for their classrooms.