Multimodal Discourse Analysis
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New Directions In The Analysis Of Multimodal Discourse
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Author : Terry D. Royce
language : en
Publisher: Routledge
Release Date : 2013-01-11
New Directions In The Analysis Of Multimodal Discourse written by Terry D. Royce and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Language Arts & Disciplines categories.
New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field. With contributions from top scholars around the world, this work opens up the field of multimodal discourse analysis as it covers a wide range of interests such as computational linguistics, education, ideology, and media discourse. The range and scope of the chapters in this book provide groundbreaking insights into exploring and accounting for the various facets of multimodality in a range of texts and contexts. Initial chapters specifically aim to tackle theoretical issues, while subsequent chapters focus on important research areas such as writing and graphology, genre, ideology, computational concordancing, literacy, and cross cultural and cross linguistic issues. In the final chapters, an emphasis is placed on the educational implications of multimodality in first and second language contexts, a particularly new and interesting contribution.
Multimodal Discourse Analysis
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Author : Kay O'Halloran
language : en
Publisher: A&C Black
Release Date : 2004-03-01
Multimodal Discourse Analysis written by Kay O'Halloran and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-01 with Language Arts & Disciplines categories.
This book brings together cutting-edge research on multimodal texts and the "discourses" generated through the interaction of two or more modes of communication, for example pictures of language, typography and layout, body movement and camera movement. The contributors collected within this volume use systemic functional linguistics to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.
Discourse And Technology
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Author : Philip LeVine
language : en
Publisher: Georgetown University Press
Release Date : 2004-02-16
Discourse And Technology written by Philip LeVine and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-16 with Language Arts & Disciplines categories.
The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.
Multimodality In The Built Environment
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Author : Louise J. Ravelli
language : en
Publisher: Routledge
Release Date : 2015-11-19
Multimodality In The Built Environment written by Louise J. Ravelli and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Language Arts & Disciplines categories.
This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.
The Routledge Handbook Of Multimodal Analysis
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Author : Carey Jewitt
language : en
Publisher:
Release Date : 2016-09-19
The Routledge Handbook Of Multimodal Analysis written by Carey Jewitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with Communication categories.
"The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.
How To Do Critical Discourse Analysis
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Author : David Machin
language : en
Publisher: SAGE
Release Date : 2012-08-16
How To Do Critical Discourse Analysis written by David Machin and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-16 with Social Science categories.
"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
Multimodal Discourse
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Author : Gunther R. Kress
language : en
Publisher: Hodder Education
Release Date : 2001
Multimodal Discourse written by Gunther R. Kress and has been published by Hodder Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
"Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET.
The Discourse Of Youtube
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Author : Phil Benson
language : en
Publisher: Routledge
Release Date : 2016-10-26
The Discourse Of Youtube written by Phil Benson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-26 with Language Arts & Disciplines categories.
The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.
Critical Multimodal Studies Of Popular Discourse
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Author : Emilia Djonov
language : en
Publisher: Routledge
Release Date : 2013-09-23
Critical Multimodal Studies Of Popular Discourse written by Emilia Djonov and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-23 with Language Arts & Disciplines categories.
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
Introduction To Multimodal Analysis
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Author : Per Ledin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-01-09
Introduction To Multimodal Analysis written by Per Ledin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Language Arts & Disciplines categories.
Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.