Multiscreen Marketing
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Multiscreen Marketing
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Author : Natasha Hritzuk
language : en
Publisher: John Wiley & Sons
Release Date : 2014-04-14
Multiscreen Marketing written by Natasha Hritzuk and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-14 with Business & Economics categories.
Simplify your multi-screen marketing by putting consumers at the center of your strategy The rise of the digital age means that consumers have unprecedented access to information and they're no longer interested in a "one size fits all screens" experience. Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising Division, the book identifies what drives consumer behavior across devices and digital platforms – sequentially, simultaneously, at home, at work and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers. This approach can help marketers simplify their strategy, while enabling them to leverage the right screen with the right message in the right moment. Companies are learning that using the same legacy television advertising and content across all digital media will not help them break through the clutter. To truly take advantage of the unprecedented opportunity served up by the multi-screen world, the authors show how bringing consumers firmly back into focus will ultimately deliver more value for marketers. Readers will learn how to tailor their approach to most effectively reach their customers through the following multi-screen pathways: Content Grazing – uses 2+ screens for unrelated content Quantum – transitions sequential activity from one screen to another Investigative Spider-Webbing – views related content on 2+ screens Social Spider-Webbing – sharing and connecting with others on 2+ screens The book includes new research and data exploring how and why consumers navigate across screens as well as real-world examples of consumer-centric multi-screen marketing from companies of all sizes embracing the change. For marketers looking to remain effective in the digital age, Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones explains how a consumer-centric multi-screen strategy not only simplifies an overly complex and constantly changing marketing landscape, but leads to multi-screen campaigns that connect consumers to brands in meaningful, enduring ways.
The Multi Screen Marketing
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Author : Daria Maria Kluczewska
language : en
Publisher:
Release Date : 2017-05-09
The Multi Screen Marketing written by Daria Maria Kluczewska and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-09 with categories.
Multiscreen Video Advertising Introduction Career Guidance
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Author : Selvam, Hari Prasath
language : en
Publisher: Notion Press
Release Date : 2018-10-08
Multiscreen Video Advertising Introduction Career Guidance written by Selvam, Hari Prasath and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Technology & Engineering categories.
ADVERTISING and MARKETING is future! With thousands of companies and over 1.78M+ tech startups worldwide, advertising is the primary source to achieve the growth of any company. Advertising sector is going to shape the future of industries. This book discusses the basics of advertising, different techniques, courses to equip and the most important - Careers that enables you to stand alone among your peers. At the end of the book, you will be surprised by what the advertising sector can provide you. Space will soon become a place for advertising too!
Mobilized Marketing
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Author : Jeff Hasen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-04-17
Mobilized Marketing written by Jeff Hasen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-17 with Business & Economics categories.
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Multichannel Marketing Simple Steps To Win Insights And Opportunities For Maxing Out Success
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Author : Gerard Blokdijk
language : en
Publisher:
Release Date : 2015-09-27
Multichannel Marketing Simple Steps To Win Insights And Opportunities For Maxing Out Success written by Gerard Blokdijk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-27 with categories.
The one-stop-source powering Multichannel Marketing success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Multichannel Marketing knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Multichannel Marketing innovation - INCLUDED are numerous real-world Multichannel Marketing blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are good examples of multichannel marketing in publishing? Why doesn't Google enter the multichannel marketing business (email campaigns etc.)? Why is multichannel marketing in pharma such a challenge? How do I calculate the cost of a customer acquisition in multichannel marketing? What qualities do you think a multichannel marketing campaign should have? Is there any difference between multiscreen marketing and multichannel marketing in a digital environment? Multichannel Marketing: What are the tools or techniques used to analyze patient level data? ...and much more...
Policy And Marketing Strategies For Digital Media
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Author : Yu-li Liu
language : en
Publisher: Routledge
Release Date : 2014-04-16
Policy And Marketing Strategies For Digital Media written by Yu-li Liu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-16 with Social Science categories.
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Epub European Conference On Social Media
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Author : Sue Greener
language : en
Publisher: Academic Conferences Limited
Release Date : 2014-11-07
Epub European Conference On Social Media written by Sue Greener and has been published by Academic Conferences Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-07 with Reference categories.
Ecsm2014 Proceedings Of The European Conference On Social Media
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Author : Asher Rospigliosi
language : en
Publisher: Academic Conferences Limited
Release Date :
Ecsm2014 Proceedings Of The European Conference On Social Media written by Asher Rospigliosi and has been published by Academic Conferences Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Mobilized Marketing
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Author : Jeff Hasen
language : en
Publisher: Wiley
Release Date : 2012-05-01
Mobilized Marketing written by Jeff Hasen and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-01 with Business & Economics categories.
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Multi Screen Behavior Implications On Media Usage And Advertising Effectiveness
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Author : Dr. Lena Hoeck
language : en
Publisher: BoD – Books on Demand
Release Date : 2019-11-13
Multi Screen Behavior Implications On Media Usage And Advertising Effectiveness written by Dr. Lena Hoeck and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-13 with Business & Economics categories.
The spread and use of screen-based devices have been steeply increasing with new types of screen-based devices such as tablets, e-readers, and screen-based wearable devices (e.g., Smartchwatches) being introduced to the market. Moreover, traditional screen-based devices such as the television (TV) have been merged with Internet technologies. An industry particularly affected by this increasing use of screen-based devices is the media industry. For instance, consumers frequently use multiple screen-based devices in parallel, switching back and forth between devices. The key objective of this cumulative dissertation is to provide insights into the implications of multi-screen behavior for the media industry. More specifically, we analyze the effect of multi-screen behavior on media usage behavior and on the effectiveness of advertising placed in different media. We conduct empirical analyses to show how consumers' interaction with different screen-based devices influences substantive consumer behavior. The results of this dissertation contribute to previous research by (1) leading to a better understanding of the behavioral outcomes of multi-screen behavior, (2) providing knowledge about the mediation and moderation effects of multi-screen behavior on media usage and advertising effectiveness, and (3) applying novel research methodologies that contribute to the understanding of multi-screen behavior at the individual-level and in a more natural research setting.