My First Sixty Years In Advertising
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My First Sixty Years In Advertising
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Author : Maxwell Sackheim
language : en
Publisher: Prentice Hall
Release Date : 1970-01-01
My First Sixty Years In Advertising written by Maxwell Sackheim and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-01-01 with Advertising, Direct-mail categories.
My First 65 Years In Advertising
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Author : Maxwell Sackheim
language : en
Publisher: Tab Books
Release Date : 1975
My First 65 Years In Advertising written by Maxwell Sackheim and has been published by Tab Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Advertising categories.
A History Of Advertising
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Author : Jef I Richards
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-05-15
A History Of Advertising written by Jef I Richards and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-15 with Business & Economics categories.
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
My First Years In Advertising
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Author : Maxvell Sackheim
language : en
Publisher:
Release Date : 1970
My First Years In Advertising written by Maxvell Sackheim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with categories.
The First Advertising Book
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Author : Paul Terry Cherington
language : en
Publisher:
Release Date : 2000
The First Advertising Book written by Paul Terry Cherington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
The First Advertising Book
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Author : Cherington Paul Terry 1876-
language : en
Publisher: Hardpress Publishing
Release Date : 2013-01
The First Advertising Book written by Cherington Paul Terry 1876- and has been published by Hardpress Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01 with categories.
Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
First Principles Of Advertising
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Author : Wilbur D. Nesbit
language : en
Publisher: Forgotten Books
Release Date : 2015-06-02
First Principles Of Advertising written by Wilbur D. Nesbit and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-02 with Business & Economics categories.
Excerpt from First Principles of Advertising This textbook is not intended to be a volume for the practicing advertising man or woman, but is virtually the "first steps" in the profession. It is based on the actual experience of the author, and has been planned and prepared along the lines he would follow were the student a beginner in his own department. It is assumed that the student has no knowledge of advertising beyond the fact that he has seen advertisements in their various forms. It is further assumed that the chief desire of the student is to write advertisements; and as it is necessary to have some knowledge of the practice of advertising, the various chapters are given to furnish that background and foundation. Sincere appreciation is expressed and due acknowledgements made of the obligation of the author to his many friends in the profession who have made valuable suggestions. It is planned that a second volume shall go into the technical details of an advertising department, advertising agency work, and the other matters which become essential after the student has qualified in his preliminary work. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
The Biggest And Best
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Author : Graham Thomas
language : en
Publisher: SAGUS
Release Date : 2022-12-09
The Biggest And Best written by Graham Thomas and has been published by SAGUS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-09 with History categories.
This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
Reality In Advertising
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Author : Rosser Reeves
language : en
Publisher: Lulu.com
Release Date : 2017-06-09
Reality In Advertising written by Rosser Reeves and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-09 with Business & Economics categories.
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
The Advertising Age Encyclopedia Of Advertising
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Author : John McDonough
language : en
Publisher: Routledge
Release Date : 2015-06-18
The Advertising Age Encyclopedia Of Advertising written by John McDonough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.