Myth Building In Modern Media
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Myth In Modern Media Management And Marketing
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Author : Kreft, Jan
language : en
Publisher: IGI Global
Release Date : 2019-06-14
Myth In Modern Media Management And Marketing written by Kreft, Jan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-14 with Business & Economics categories.
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Myth Building In Modern Media
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Author : A.J. Black
language : en
Publisher: McFarland
Release Date : 2020-06-18
Myth Building In Modern Media written by A.J. Black and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-18 with Literary Criticism categories.
Mythology for centuries has served as humanity's window into understanding its distant past. In our modern world, storytelling creates its own myths and legends, in media ranging from the world of television and cinema to literature and comic books, that help us make sense of the world we live in today. What is the "Mytharc"? How did it arise? How does it inform modern long-form storytelling? How does the classical hero's journey intersect with modern myths and narratives? And where might the storytelling of tomorrow take readers and viewers as we imagine our future? From The X-Files to H.P. Lovecraft, from Lost to the Marvel cinematic universe and many worlds beyond, this study explores our modern storytelling mythology and where it may lead us.
The Triumph Of Babylon 5
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Author : Baz Greenland
language : en
Publisher: McFarland
Release Date : 2024-01-24
The Triumph Of Babylon 5 written by Baz Greenland and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Performing Arts categories.
Babylon 5 revolutionized genre television. First aired in 1993, the space opera series is highly respected for everything it was trying to achieve on television at a time when Star Trek was king. Its use of story arcs and long-form storytelling in science fiction can be felt in everything from Battlestar Galactica to Lost and The Expanse. Much of its legacy has been about its struggle to survive. From the rivalry with Star Trek: Deep Space Nine, to the collapse of the Prime Time Entertainment Network, the cancellation of spin-off series, and the failed big screen attempts--the behind-the-scenes details on Babylon 5 are as fascinating as anything we have on screen. This work explores the complex history of Babylon 5, the career of showrunner J. Michael Straczynski, and the behind-the-scenes drama to stay on the air, with many attempts to continue the franchise. Featuring interviews with cast members from the podcast A Dream Given Form, a lengthy two-part interview with Peter Jurasik (Londo) and a chat with Patricia Tallman (Lyta) and others, this book gives insights into what it was like to be part of Babylon 5, chronicling the show's highs and lows and examining the legacy it left behind in genre television.
Analyzing Adventure Time
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Author : Paul A. Thomas
language : en
Publisher: McFarland
Release Date : 2023-07-20
Analyzing Adventure Time written by Paul A. Thomas and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-20 with Performing Arts categories.
In 2010, Cartoon Network debuted a new animated series called Adventure Time, and within just a few short years the show became both a pop culture phenomenon and a critical darling. But despite all the admiration, not many works of scholarship have assessed the show through a critical lens. This anthology is an attempt to fill this scholarly oversight and spark a wider conversation about the show's deeper themes. Across 15 scholarly essays, this book's contributors study Adventure Time from a variety of angles, proving just how insightful the series really is. From a consideration of BMO's queer identity to a psychoanalytic reading of Lemongrab and an examination of how anime has impacted the show, the topics explored in this anthology are diverse and unique and are likely to appeal to scholars and fans alike.
Myth Symbol And Ritual Elucidatory Paths To The Fantastic Unreality
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Author : MARIA-LUIZA DUMITRU OANCEA
language : en
Publisher: Editura Universității din București - Bucharest University Press
Release Date : 2019-01-01
Myth Symbol And Ritual Elucidatory Paths To The Fantastic Unreality written by MARIA-LUIZA DUMITRU OANCEA and has been published by Editura Universității din București - Bucharest University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Fiction categories.
The present volume insists on the policies derived from the social ideas generated by myths, the updating of myths as an arsenal of social pedagogy, on the ethnic condition of the relevance of myths, but also on the resumption by mass media of the pejorative sense of the myth. This volume is part of the scientific series “Mythology and Folklore”.
Media Anthropology
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Author : Eric W. Rothenbuhler
language : en
Publisher: SAGE Publications
Release Date : 2005-05-05
Media Anthropology written by Eric W. Rothenbuhler and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-05 with Language Arts & Disciplines categories.
Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.
New Media And Visual Communication In Social Networks
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Author : Kır, Serpil
language : en
Publisher: IGI Global
Release Date : 2019-08-30
New Media And Visual Communication In Social Networks written by Kır, Serpil and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Computers categories.
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.
Myths And Mythologies
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Author : Jeppe Sinding Jensen
language : en
Publisher: Routledge
Release Date : 2016-06-16
Myths And Mythologies written by Jeppe Sinding Jensen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-16 with Religion categories.
In all cultures and at all times, humans have told stories about where they came from, who they are and how they should live their lives. 'Myths and Mythologies' brings together the key classic and contemporary writings - philosophical, psychological, sociological, semiological and cognitivist - on myth. To the insider, myths contain truth, revelation and a 'history of ourselves'; to the outsider, a culture s myths can be seen as the product of foolish, infantile and wishful thinking. Myths tell us about specific cultures, about human creativity, and how narrative shapes and reflects understanding. The 'Reader' is an invaluable resource for students and scholars interested in the impact of narrative on human culture and the meaning of truth in religious language.
The Myths Of Technology
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Author : Judith Burnett
language : en
Publisher: Peter Lang
Release Date : 2009
The Myths Of Technology written by Judith Burnett and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
This book questions whether technologies are the rational, tangible, scientific, forward-thinking, neutral objects they are so often perceived to be, exploring instead how powerful, mythic ideas about technologies drive our social understanding and our expectations of them. Against a rising tide of information, we encounter significant technological, scientific, and medical advances which promise to create an educated, humane, and equal world. This book explores that promise, deconstructing technologies to conclude that though they do afford us significant and empowering advances, they remain largely cloaked in mystery, and often promise more than they can deliver. Contributors from diverse intellectual backgrounds and political and epistemological stances - spanning sociology and psychosocial investigations, innovation studies, and scientists - combine philosophical inquiry and empirical case studies to create a book which is at once provocative, innovative, and exciting in the challenges it poses.
The Age Of Promiscuity
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Author : Doru Pop
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2018-11-15
The Age Of Promiscuity written by Doru Pop and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with Social Science categories.
This book presents an original and engaging look at contemporary popular culture, opening with the provocative idea that this is a day and age of complete exhaustion of ideas, images, stories, and myths. Questioning the effects of content recycling in cinema and other media, the author further elaborates on the repurposing of cultural junk, the reassembling of narratives and myths. The thought-provoking hypothesis proposed in this research is that we have entered an age of cultural promiscuity. By analyzing the mutations of myth-making practices and connecting them with larger cultural manifestations, the author explains these transformations as integral to the development of a myth-illogical imagination. Cinematic and mythological representations in mainstream Hollywood films have reached a point of amalgamation with no return, which marks the beginning of a "fourth age of representations," where signs and meanings are manifested in illogical permutations. This is more explicit in films that commingle aliens, cowboys, undead American presidents, and zombie nazis, joining together in the same narrative ghosts, werewolves, and vampires, aggregating disjoined storylines and historical fake facts, all coalesced in an orgy of empty burlesque and infantile masquerades. This interdisciplinary research combines cultural studies, film criticism, art and myth interpretations, bringing into the debate multiple concepts from related fields such as critical theory and media criticism. The book also opens up to innovative approaches from a wide array of academic disciplines, offering researchers, students and those fascinated by the transformations happening in contemporary cinema an interpretative tool based on a revised dialectic approach. The conclusion is that we are now victims of a zombie semiotics. Meaning-making in contemporary culture, politics, and aesthetics is dominated by a process of incessant desecration of significations, specific to the total mishmash of representations analyzed here.