Nachdenken Ber Public Relations
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Nachdenken Ber Public Relations
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Author : Horst Avenarius
language : de
Publisher: Springer-Verlag
Release Date : 2018-12-08
Nachdenken Ber Public Relations written by Horst Avenarius and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-08 with Language Arts & Disciplines categories.
Zentralen Themen der Beiträge des Bandes sind die Kernfragen des PR-Berufs. Sie reflektieren grundsätzliche und auch sehr konkrete Fragen von PR-Moral und PR-Ethik, beschäftigen sich mit Ethik-Institutionen wie dem deutschen PR-Rat DRPR, Fragen wie der Ausbildung für den PR-Beruf, der PR-Wissenschaft, Kulturarbeit, Kulturpolitik und Kulturkommunikation und die Kommunikation der Automobilindustrie. Die Texte von Horst Avenarius, darunter einige bislang unveröffentlichte Artikel, sind interessant für alle, die regelmäßig oder auch gelegentlich über diesen Beruf und das Berufsfeld nachdenken.
Public Relations For Dummies
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Author : Eric Yaverbaum
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-03
Public Relations For Dummies written by Eric Yaverbaum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Pr Perspektiven
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Author : Peter Szyszka
language : de
Publisher: Springer-Verlag
Release Date : 2024-06-19
Pr Perspektiven written by Peter Szyszka and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-19 with Business & Economics categories.
Mit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beiträge wurde bewusst gewählt, um einen kreativeren Umgang der Mitwirkenden mit ihren jeweils ausgewählten Gegenständen zu erleichtern. Die Auswahl orientiert sich an Themenfeldern, die in enger Verbindung mit dem Wirken von Klaus Kocks zwischen Wissenschaft und Praxis stehen. Herausgekommen sind zwölf theoretische Reflexionen von Praxis, die der Provokation des Einleitungsbeitrages folgend bekannte Themen neu oder anders denken und deren Durchdringung in weiterführenden Diskussionen herausfordern.
When Old Technologies Were New
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Author : Carolyn Marvin
language : en
Publisher: Oxford University Press
Release Date : 1990-05-24
When Old Technologies Were New written by Carolyn Marvin and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-05-24 with Technology & Engineering categories.
In the history of electronic communication, the last quarter of the nineteenth century holds a special place, for it was during this period that the telephone, phonograph, electric light, wireless, and cinema were all invented. In When old Technologies Were New, Carolyn Marvin explores how two of these new inventions--the telephone and the electric light--were publicly envisioned at the end of the nineteenth century, as seen in specialized engineering journals and popular media. Marvin pays particular attention to the telephone, describing how it disrupted established social relations, unsettling customary ways of dividing the private person and family from the more public setting of the community. On the lighter side, she describes how people spoke louder when calling long distance, and how they worried about catching contagious diseases over the phone. A particularly powerful chapter deals with telephonic precursors of radio broadcasting--the "Telephone Herald" in New York and the "Telefon Hirmondo" of Hungary--and the conflict between the technological development of broadcasting and the attempt to impose a homogenous, ethnocentric variant of Anglo-Saxon culture on the public. While focusing on the way professionals in the electronics field tried to control the new media, Marvin also illuminates the broader social impact, presenting a wide-ranging, informative, and entertaining account of the early years of electronic media.
W Or The Memory Of Childhood
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Author : Georges Perec
language : en
Publisher: Random House
Release Date : 2011
W Or The Memory Of Childhood written by Georges Perec and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Children categories.
Combining fiction and autobiography in a quite unprecedented way, Georges Perec leads the reader inexorably towards the horror that lies at the origin of the post-World War Two world and at the crux of his own identity.
Legal Tender
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Author : John Griffith Urang
language : en
Publisher: Cornell University Press
Release Date : 2010
Legal Tender written by John Griffith Urang and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with German fiction categories.
Through close readings of a diverse selection of films and novels from the former GDR, Urang offers an eye-opening account of the ideological stakes of love stories in East German culture.
The Republican Alternative
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Author : André Holenstein
language : en
Publisher: Amsterdam University Press
Release Date : 2008
The Republican Alternative written by André Holenstein and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Political Science categories.
The Republican Alternative seeks to move beyond the mere notion of scholarly inquiry into the republic—the subject of recent rediscovery by political historians interested in Europe’s intellectual heritage—by investigating the practical similarities and differences between two early modern republics, as well as their self-images and interactions during the turbulent seventeenth and eighteenth centuries. Among the world’s most economically successful societies, Switzerland and the Netherlands laid much of the foundation for their prosperity during the early modern period discussed here. This volume attempts to clarify the special character of these two countries as they developed, including issues of religious plurality, the republican form of government, and an increasingly commercially-driven agrarian society.
Unternehmensf Hrung Und Ffentlichkeitsarbeit
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Author : Ansgar Zerfaß
language : de
Publisher: Springer-Verlag
Release Date : 2004-07-15
Unternehmensf Hrung Und Ffentlichkeitsarbeit written by Ansgar Zerfaß and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-15 with Language Arts & Disciplines categories.
Mit der zweiten Auflage dieser mehrfach ausgezeichneten Studie ist eines der zentralen Werke der deutschsprachigen PR-Forschung wieder verfügbar. Der Autor entwickelt eine Theorie der Integrierten Unternehmenskommunikation, die Erkenntnisse aus Kommunikationswissenschaft, Betriebswirtschaftslehre, Organisationstheorie und Öffentlichkeitssoziologie mit Hilfe eines einheitlichen, wissenschafts- und sozialtheoretisch stimmigen Fundaments zusammenführt.
Time In Marx
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Author : Stavros Tombazos
language : en
Publisher: BRILL
Release Date : 2013-11-21
Time In Marx written by Stavros Tombazos and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-21 with Political Science categories.
This book demonstrates that the basic concepts of the three volumes of Capital come under different categories of time: "time of production" in the first volume is linear, “time of circulation” in the second is circular, while in the third volume “organic time” is the unity of the two. Capitalist relations emerge as a definite organisation of social time that obeys its own intrinsic criteria and operates as an autonomous, social subject. Reading Capital from this perspective, it becomes possible to restore its dialectical (Hegelian) logic – not in order to reveal the “real” Marx, but as a means to contribute to the understanding of the real, capitalist world with its present-day fetishes, its explosive contradictions and its ever deeper crises.
Expanding The Lexicon
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Author : Sabine Arndt-Lappe
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2018-01-22
Expanding The Lexicon written by Sabine Arndt-Lappe and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-22 with Language Arts & Disciplines categories.
The creation of new lexical units and patterns has been studied in different research frameworks, focusing on either system-internal or system-external aspects, from which no comprehensive view has emerged. The volume aims to fill this gap by studying dynamic processes in the lexicon – understood in a wide sense as not being necessarily limited to the word level – by bringing together approaches directed to morphological productivity as well as approaches analyzing general types of lexical innovation and the role of discourse-related factors. The papers deal with ongoing changes as well as with historical processes of change in different languages and reflect on patterns and specific subtypes of lexical innovation as well as on their external conditions and the speakers’ motivations for innovating. Moreover, the diffusion and conventionalization of innovations will be addressed. In this way, the volume contributes to understanding the complex interplay of structural, cognitive and functional factors in the lexicon as a highly dynamic domain.
