Names That Sell
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Names That Sell
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Author : Fred Barrett
language : en
Publisher:
Release Date : 1995
Names That Sell written by Fred Barrett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
Creating a great business name is one of the last investments you will ever make. NAMES THAT SELL is a do-it-yourself manual that will: give you all of the tools you need to create distinctive, appropriate busines names; shows 25 naming techniques.
Brand Names That Sell
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Author : J. David Placek
language : en
Publisher:
Release Date : 2014-05-16
Brand Names That Sell written by J. David Placek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-16 with categories.
Today, there is nothing easy about creating a brand name that sells. It takes more than creativity and marketing acumen. It takes clear thinking and unflinching resolve to invent something new and useful. This small book was written to pass on to readers some of the insights we have gained by working on some of the most challenging assignments with some of the most talented clients across the globe. Over the years, we have sought to apply a coherent set of ideas in extraordinarily different ways. One of the great beauties of brand development is that each time it is like starting over again.
The Naming Book
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Author : Brad Flowers
language : en
Publisher: Entrepreneur Press
Release Date : 2020-03-17
The Naming Book written by Brad Flowers and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-17 with Business & Economics categories.
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Hello My Name Is Awesome
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Author : Alexandra Watkins
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2019-10-01
Hello My Name Is Awesome written by Alexandra Watkins and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-01 with Business & Economics categories.
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
I Don T Drop Names Like Marilyn Monroe Just To Sell Books
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Author : Richard Baer
language : en
Publisher: iUniverse
Release Date : 2005-09
I Don T Drop Names Like Marilyn Monroe Just To Sell Books written by Richard Baer and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with Biography & Autobiography categories.
In the early 1950's, in Los Angeles, at 6 AM, John West, vice-president of the National Broadcasting Company in charge of west coast, gets a phone call from New York City on the NBC tie line. The caller is General David Sarnoff, chairman of the Board of RCA, the Radio Corporation of America, NBC's parent company. Awakened from sleep, Mr. West groggily says "Hello" "John, this is General Sarnoff." Mr. West swiftly clears the cobwebs. "Good morning, General, it's always good to hear from you." "John, you're acquainted with my nephew Richard Baer, aren't you?" "Yes, General, I am. He's a fine young man. I think very highly of him." "Last night I spoke with his mother, my sister. She's upset. The reason she's upset is that Richard has been out of work for four months and he has no prospects, so it looks like his life is going nowhere." "General, I'm surprised and sorry to hear that." "John, I want you to find Richard a job. And I want you to find him a job by nine o'clock this morning, your time. I'll be waiting for your call saying you took care of it. Goodbye."
Choosing The Right Domain Name
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Author : Alan Charlesworth
language : en
Publisher: Lulu.com
Release Date : 2009-10-02
Choosing The Right Domain Name written by Alan Charlesworth and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-02 with Business & Economics categories.
A guide to choosing the right domain name for your organization, business, product or brand
Legacy The Names Behind The Brands
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Author : Dona Herweck Rice
language : en
Publisher: Teacher Created Materials
Release Date : 2024-02-13
Legacy The Names Behind The Brands written by Dona Herweck Rice and has been published by Teacher Created Materials this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Juvenile Nonfiction categories.
A rose by any other name would smell as sweet-but would a company by any other name sell as well? That’s the million-dollar question behind every brand! More often than you may think, behind each brand is a person whose name may be better remembered for the product than for the person. Packed with fun facts and detailed sidebars, this informational text explores the inspirational stories of the people behind brand names such as Hilton, Hasbro, Hershey, and more. Packed with fun facts, fascinating sidebars, and featuring TIME? content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader’s Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!
Buying And Selling Domain Names 101
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Author : Zach Wilson
language : en
Publisher:
Release Date : 2010-02-03
Buying And Selling Domain Names 101 written by Zach Wilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-03 with categories.
Imagine being able to take a $8.00 domain name and resell it for x5-x10 that amount. This book will show you how to buy and sell domain names for fun and profit.
Get A Name
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Author : Jacky Tai
language : en
Publisher: Marshall Cavendish International Asia Pte Ltd
Release Date : 2010-09-30
Get A Name written by Jacky Tai and has been published by Marshall Cavendish International Asia Pte Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Business & Economics categories.
So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do? The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names.
Naming For Power
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Author : Naseem Javed
language : en
Publisher: Linkbridge Publishing, Incorporated
Release Date : 1993
Naming For Power written by Naseem Javed and has been published by Linkbridge Publishing, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.