Networks Of Relationships In International Industrial Marketing
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Networks Of Relationships In International Industrial Marketing
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Author :
language : en
Publisher:
Release Date : 1990
Networks Of Relationships In International Industrial Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Relationships And Networks In International Markets
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Author : Hans Georg Gemünden
language : en
Publisher: Emerald Group Publishing
Release Date : 1997
Relationships And Networks In International Markets written by Hans Georg Gemünden and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
Understanding Business Markets
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Author : Industrial Marketing & Purchasing Group
language : en
Publisher:
Release Date : 1990
Understanding Business Markets written by Industrial Marketing & Purchasing Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Manual sobre las operaciones de marketing donde se analizan los conceptos básicos, el desarrollo de estrategias, el marketing internacional, la interacción y las redes entre las actividades de negocios de compra y venta y las relaciones de mercado en un contexto internacional.
Interaction Relationships And Networks
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Author : IMP Project Group
language : en
Publisher:
Release Date : 1996
Interaction Relationships And Networks written by IMP Project Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Interaction Relationships And Networks
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Author : Hans Georg Gemünden
language : en
Publisher:
Release Date :
Interaction Relationships And Networks written by Hans Georg Gemünden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Strategies For International Industrial Marketing Rle International Business
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Author : Peter W Turnbull
language : en
Publisher: Routledge
Release Date : 2013-05-07
Strategies For International Industrial Marketing Rle International Business written by Peter W Turnbull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Business Marketing An Interaction And Network Perspective
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Author : Kristian K. Möller
language : en
Publisher: Springer Science & Business Media
Release Date : 1995-11-30
Business Marketing An Interaction And Network Perspective written by Kristian K. Möller and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-11-30 with Business & Economics categories.
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network.
Proceedings Of The 12th International Conference On Industrial Marketing And Purchasing
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Author : Hans Georg Gemünden
language : en
Publisher:
Release Date : 1996
Proceedings Of The 12th International Conference On Industrial Marketing And Purchasing written by Hans Georg Gemünden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Power In Business Relationships
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Author : Dariusz Siemieniako
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-08
Power In Business Relationships written by Dariusz Siemieniako and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-08 with Business & Economics categories.
Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. As a complex construct, inter-firm power is treated as a matter of perception as well as in terms of total and relative power. The book analyses extensively the issue of power asymmetry with its dynamics and its consequences for business-to-business (B2B) relationships, particularly analyzing the dynamic mechanism of power. Various theoretical domains or research streams regarding managing an asymmetrical business relationship by the weaker partner are also examined. Based on the studies of other scholars as well as on the authors' own research, this book shows how weaker suppliers or buyers deal with high-power partners in business relationships and the approaches of more powerful parties to asymmetrical relationship development. Additionally, the book presents the specific nature of power in international B2B relationships, including its connection to culture and conflict, as well as how to handle power in managing export performance within international B2B relationships. It is written for scholars and students who are interested in academic research concerning B2B marketing and B2B relationship marketing domains, specifically those who are interested in literature dealing with supply chain management, key account management, relationship portfolio management, distribution channel management and the network approach.
Interaction Relationships And Networks In Business Markets
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Author :
language : en
Publisher:
Release Date : 1997
Interaction Relationships And Networks In Business Markets written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.