Relationships And Networks In International Markets
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Relationships And Networks In International Markets
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Author : Hans Georg Gemünden
language : en
Publisher: Emerald Group Publishing
Release Date : 1997
Relationships And Networks In International Markets written by Hans Georg Gemünden and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
Understanding Business Markets
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Author : Industrial Marketing & Purchasing Group
language : en
Publisher:
Release Date : 1990
Understanding Business Markets written by Industrial Marketing & Purchasing Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Manual sobre las operaciones de marketing donde se analizan los conceptos básicos, el desarrollo de estrategias, el marketing internacional, la interacción y las redes entre las actividades de negocios de compra y venta y las relaciones de mercado en un contexto internacional.
Networks And Foreign Markets
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Author : Isabel Díez Vial
language : en
Publisher: Springer Nature
Release Date :
Networks And Foreign Markets written by Isabel Díez Vial and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
International Marketing Relationships
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Author : Susan Bridgewater
language : en
Publisher: Palgrave Macmillan
Release Date : 2002
International Marketing Relationships written by Susan Bridgewater and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This text is designed for core courses on International Marketing taken by business studies, marketing and MBA students.
Knowledge Networks And Power
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Author : U. Holm
language : en
Publisher: Springer
Release Date : 2015-05-12
Knowledge Networks And Power written by U. Holm and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-12 with Business & Economics categories.
This book presents more than four decades of research in international business at the Department of Business Studies, Uppsala University. Gradually, this research has been recognized as 'The Uppsala School'. The work in Uppsala over the years reflects a broad palette of issues and approaches.
International Marketing And Purchasing
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Author :
language : en
Publisher: JAI Press Incorporated
Release Date : 2000-01-21
International Marketing And Purchasing written by and has been published by JAI Press Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-21 with Business & Economics categories.
Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.
Business Marketing An Interaction And Network Perspective
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Author : Kristian K. Möller
language : en
Publisher: Springer Science & Business Media
Release Date : 1995-11-30
Business Marketing An Interaction And Network Perspective written by Kristian K. Möller and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-11-30 with Business & Economics categories.
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently characterized by long-term interaction, coopera tion, and coalitions between participant firms. The forces of quality, total cost management, and the need to decrease response times in new prod uct/service development all are combining to accelerate the trend to wards strategic relationships. In increasingly global markets, different forms of strategic alliances provide ways of joining forces in attempts to reach goals beyond any single firm's resources. Also, our way of seeing the corporate environment is changing. In stead of the traditional view of markets or industries as constituted by independent companies operating mainly through market competition, we are starting to realize that markets can be more realistically defined and described as networks of interlinked organizations. The network view offers a highly promising tool for describing and analyzing the rapidly integrating global marketplace. For instance, strategic alliances can be seen as moves of establishing positions in a network or as ways of changing the whole network.
Interaction Relationships And Networks In Business Markets
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Author :
language : en
Publisher:
Release Date : 1997
Interaction Relationships And Networks In Business Markets written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Extending The Business Network Approach
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Author : Peter Thilenius
language : en
Publisher: Springer
Release Date : 2016-04-30
Extending The Business Network Approach written by Peter Thilenius and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Business & Economics categories.
Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.
Networks Of Relationships In International Industrial Marketing
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Author :
language : en
Publisher:
Release Date : 1990
Networks Of Relationships In International Industrial Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.