International Marketing Relationships
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International Marketing Relationships
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Author : Susan Bridgewater
language : en
Publisher: Palgrave Macmillan
Release Date : 2002
International Marketing Relationships written by Susan Bridgewater and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This text is designed for core courses on International Marketing taken by business studies, marketing and MBA students.
Relationship Marketing In International Marketing Sales Channels
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Author : Tim Hüfner
language : en
Publisher: GRIN Verlag
Release Date : 2008-07
Relationship Marketing In International Marketing Sales Channels written by Tim Hüfner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07 with Business & Economics categories.
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Bradford (TiasNimbas Business School), 130 entries in the bibliography, language: English, abstract: This paper intends to contribute to the increasing efforts to dissolve the confusions around relationship marketing (RM). In general, it is to provide evidence to the academic community how RM is operationalised in a to date under-researched setting (namely export channels), and generate practical suggestions to export managers how it may be applied more successfully. In this attempt, the paper reports of a study of relationships between brands (exporters) and international resellers (distributors) in the German sporting goods industry. The study investigated the nature and importance of RM instruments which exporting brands use to leverage relationships for achieving success in foreign markets. Assisting in the exploratory venture, the literature review has lead to the development of an export success model. It provided guidance to the author in his research and will enable the reader to appreciate and classify the research contributions. Finally, this work concludes with the application of the insights of the literature review and the study by proposing a practical management tool, the Export Relationship Management Balanced Scorecard (exRMBSc). It will enable managers and organizations to enhance their relationship management practice and thus helps to solve a frequent issue and crucial problems for many exporting businesses.
Relationships And Networks In International Markets
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Author : Hans Georg Gemünden
language : en
Publisher: Emerald Group Publishing
Release Date : 1997
Relationships And Networks In International Markets written by Hans Georg Gemünden and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
International Marketing And Purchasing
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Author :
language : en
Publisher: JAI Press Incorporated
Release Date : 2000-01-21
International Marketing And Purchasing written by and has been published by JAI Press Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-21 with Business & Economics categories.
Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.
Strategies For International Industrial Marketing Rle International Business
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Author : Peter W Turnbull
language : en
Publisher: Routledge
Release Date : 2013-05-07
Strategies For International Industrial Marketing Rle International Business written by Peter W Turnbull and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Culture And Its Relationship To International Marketing Towards An Understanding Of Performance In International Marketing
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Author : Gabriel J. Byrne
language : en
Publisher:
Release Date : 2001
Culture And Its Relationship To International Marketing Towards An Understanding Of Performance In International Marketing written by Gabriel J. Byrne and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Culture categories.
International Marketing Relationships
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Author : Lesley Elaine Williams
language : en
Publisher:
Release Date : 2001
International Marketing Relationships written by Lesley Elaine Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Dissertations, Academic categories.
Advances In International Marketing Relationship Between Exporters And Their Foreign Sales And Marketing Intermediaries
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Author : Tamer S. Cavusgil
language : en
Publisher:
Release Date : 1999
Advances In International Marketing Relationship Between Exporters And Their Foreign Sales And Marketing Intermediaries written by Tamer S. Cavusgil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Export marketing categories.
Total Relationship Marketing
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Author : Evert Gummesson
language : en
Publisher: Routledge
Release Date : 2002
Total Relationship Marketing written by Evert Gummesson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students. Customer Relationship Management (CRM) is a key feature throughout this newly revised edition Comprehensive coverage on the Internet, e-Business and one-to one marketing New examples, cases, concepts and references have been added to aid the reader
Advances In Global Marketing
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Author : Leonidas C. Leonidou
language : en
Publisher: Springer
Release Date : 2017-10-20
Advances In Global Marketing written by Leonidas C. Leonidou and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-20 with Business & Economics categories.
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.