Relationship Marketing In International Marketing Sales Channels

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Relationship Marketing In International Marketing Sales Channels

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Author : Tim Hüfner
language : en
Publisher: GRIN Verlag
Release Date : 2008-07

Relationship Marketing In International Marketing Sales Channels written by Tim Hüfner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07 with Business & Economics categories.

Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Bradford (TiasNimbas Business School), 130 entries in the bibliography, language: English, abstract: This paper intends to contribute to the increasing efforts to dissolve the confusions around relationship marketing (RM). In general, it is to provide evidence to the academic community how RM is operationalised in a to date under-researched setting (namely export channels), and generate practical suggestions to export managers how it may be applied more successfully. In this attempt, the paper reports of a study of relationships between brands (exporters) and international resellers (distributors) in the German sporting goods industry. The study investigated the nature and importance of RM instruments which exporting brands use to leverage relationships for achieving success in foreign markets. Assisting in the exploratory venture, the literature review has lead to the development of an export success model. It provided guidance to the author in his research and will enable the reader to appreciate and classify the research contributions. Finally, this work concludes with the application of the insights of the literature review and the study by proposing a practical management tool, the Export Relationship Management Balanced Scorecard (exRMBSc). It will enable managers and organizations to enhance their relationship management practice and thus helps to solve a frequent issue and crucial problems for many exporting businesses.

Marketing Channels

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Author : Lou E. Pelton
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2002

Marketing Channels written by Lou E. Pelton and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This text uses the relationship marketing perspective in the channels course. The authors created a channels relationship model (CRM), which is the guiding framework of the book, which is a combination of text, cases and readings covering global and ethical issues.

Handbook Of Relationship Marketing

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Author : Jagdish N Sheth
language : en
Publisher: SAGE
Release Date : 2000

Handbook Of Relationship Marketing written by Jagdish N Sheth and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.

Advances In International Marketing Relationship Between Exporters And Their Foreign Sales And Marketing Intermediaries

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Author : Tamer S. Cavusgil
language : en
Publisher:
Release Date : 1999

Advances In International Marketing Relationship Between Exporters And Their Foreign Sales And Marketing Intermediaries written by Tamer S. Cavusgil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Export marketing categories.

Successful Customer Relationship Marketing

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Author : Bryan Foss
language : en
Publisher: Kogan Page Publishers
Release Date : 2001

Successful Customer Relationship Marketing written by Bryan Foss and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge; Strategy and Technology; Implementation; and Sector Studies.

Total Relationship Marketing

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Author : Evert Gummesson
language : en
Publisher: Routledge
Release Date : 2012-05-04

Total Relationship Marketing written by Evert Gummesson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.

Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.

International Marketing Strategy

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Author : Isobel Doole
language : en
Publisher: Cengage Learning
Release Date : 2001

International Marketing Strategy written by Isobel Doole and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Transforming Relationship Marketing

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Author : Park Thaichon
language : en
Publisher: Routledge
Release Date : 2020-10-29

Transforming Relationship Marketing written by Park Thaichon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-29 with Business & Economics categories.

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.

Relationship Marketing

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Author : Helen Peck
language : en
Publisher: Routledge
Release Date : 1999

Relationship Marketing written by Helen Peck and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Marketing Channel Strategy For Consumer Goods

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Author : Sandra Burgemeister
language : en
Publisher: GRIN Verlag
Release Date : 2003-02-05

Marketing Channel Strategy For Consumer Goods written by Sandra Burgemeister and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-05 with Business & Economics categories.

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95%, Swinburne University of Technology, Melbourne (MBA Programm), course: Strategic Marketing, language: English, abstract: This report is initiated to discuss the various marketing channel strategies for consumer goods. The generic term goods refers to products as well as services. The paper is divided into part A and part B. Part A explains and discusses the general meaning of key concepts of marketing channel selection, and thus builds the foundation for part B. Part B applies the theoretical concepts to a real life company, Omkafe, and its international marketing channel selection process. The reason for choosing Omkafe, a small sized company based in Italy known for its outstanding coffee, is to demonstrate the differences in distribution patterns among countries and how the rise of the Internet and eBusiness has influenced even small companies like Omkafe. Part A concludes that a company can gain a competitive edge in deciding on an effective distributor or agent. Since there is no one right answer on how to effectively manage the flow from the manufacturer through the distribution channel to the ultimate customer, each company has to make its own decision based on its unique market, producer and product factors. Part B then enforces this conclusion, and also emphasizes the fact that even within a company, different marketing channel selections for different market targets are appropriate and necessary.