Transforming Relationship Marketing
DOWNLOAD
Download Transforming Relationship Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Transforming Relationship Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Transforming Relationship Marketing
DOWNLOAD
Author : Park Thaichon
language : en
Publisher: Routledge
Release Date : 2020-10-29
Transforming Relationship Marketing written by Park Thaichon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-29 with Business & Economics categories.
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
The Power Of Human Connection
DOWNLOAD
Author : Kody Bateman
language : en
Publisher:
Release Date : 2018-08-28
The Power Of Human Connection written by Kody Bateman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-28 with categories.
When Digital Becomes Human
DOWNLOAD
Author : Steven Van Belleghem
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-04-03
When Digital Becomes Human written by Steven Van Belleghem and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-03 with Business & Economics categories.
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Relationship Marketing
DOWNLOAD
Author : Ian Gordon
language : en
Publisher: J. Wiley
Release Date : 1998
Relationship Marketing written by Ian Gordon and has been published by J. Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Traditional marketing dealt with market segments. Relationship marketing gives management more "bang for the marketing buck" by focusing on the ultimate market segment - the individual customer - effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across all groups of customers. Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever goes far beyond the basic idea that customers' needs and desires can be addressed uniquely. It is a practical guide to helping marketers and others to integrate relationship marketing into the business and use it to create value for the company and for its customers.
Transformational Sales
DOWNLOAD
Author : Philip Kotler
language : en
Publisher: Springer
Release Date : 2015-09-11
Transformational Sales written by Philip Kotler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-11 with Business & Economics categories.
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference. "Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation." Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore "The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business." Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany
7drm The 7 Disciplines Of Relationship Marketing
DOWNLOAD
Author : William J Dolan
language : en
Publisher:
Release Date : 2020-01-28
7drm The 7 Disciplines Of Relationship Marketing written by William J Dolan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-28 with categories.
Turn your Business into a Sales and Marketing Powerhouse! Every day, businesses like yours underperform as millions are wasted on ineffective marketing. Jumping from one market to the next, inconsistent messaging, and chasing the next failed method of the day is getting exhausting and discouraging. And your sales team feels like they are all on their own scrapping to close a sale... any sale. This is not only lost time and lost money but it's threatening your culture and any real opportunity to grow.In the 7 Disciplines of Relationship Marketing, you'll discover The Greatest Marketing Strategy in History. And the best part... it's right in front of you, doesn't have to cost a fortune and has a track record that can produce consistent and lasting growth for you and your company.In 1999, Emmy-nominated television and entertainment veteran William J. Dolan had a sudden-death experience that completely shattered his paradigm of business and marketing. After years of research into history, psychology, neuroscience and faith, William had a stunning revelation: Could it be that the greatest organizations in the world owe their real success to having applied the timeless and practical marketing wisdom from the life of Jesus?In the 7 Disciplines of Relationship Marketing, you'll: - Discover the highest impact markets for your business.- Uncover the recipe to craft the perfect brand messages.- Learn the ultimate marketing tool to accelerate growth.- Transform your culture into a constant branding machine.- Understand how to convert your clients into raving ambassadors.- Finally, align your authentic purpose with your business to build a lasting legacy.Are you ready for a season of unprecedented growth and impact?Inspired by some of the greatest business classics from Ken Blanchard, Larry Burkett, Michael Gerber and John Maxwell, The 7 Disciplines of Relationship Marketing can transform your company, your culture and you.
Marketing Revolution
DOWNLOAD
Author : Paul R. Gamble
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Marketing Revolution written by Paul R. Gamble and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
The New Relationship Marketing
DOWNLOAD
Author : Mari Smith
language : en
Publisher: John Wiley & Sons
Release Date : 2014-10-15
The New Relationship Marketing written by Mari Smith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-15 with Business & Economics categories.
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Relationship Marketing In The Digital Age
DOWNLOAD
Author : Robert W. Palmatier
language : en
Publisher: Routledge
Release Date : 2019-01-15
Relationship Marketing In The Digital Age written by Robert W. Palmatier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-15 with Business & Economics categories.
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Market Led Strategic Change
DOWNLOAD
Author : Nigel F. Piercy
language : en
Publisher: Taylor & Francis
Release Date : 2016-11-03
Market Led Strategic Change written by Nigel F. Piercy and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.