Neuroscience For Dummies
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Neuroscience For Dummies
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Author : Frank Amthor
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-14
Neuroscience For Dummies written by Frank Amthor and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-14 with Medical categories.
Get on the fast track to understanding neuroscience Investigating how your senses work, how you move, and how you think and feel, Neuroscience For Dummies, 2nd Edition is your straight-forward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with helpful diagrams and engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function. Simply put, the human brain is an endlessly fascinating subject: it holds the secrets to your personality, use of language, memories, and the way your body operates. In just the past few years alone, exciting new technologies and an explosion of knowledge have transformed the field of neuroscience—and this friendly guide is here to serve as your roadmap to the latest findings and research. Packed with new content on genetics and epigenetics and increased coverage of hippocampus and depression, this new edition of Neuroscience For Dummies is an eye-opening and fascinating read for readers of all walks of life. Covers how gender affects brain function Illustrates why some people are more sensitive to pain than others Explains what constitutes intelligence and its different levels Offers guidance on improving your learning What is the biological basis of consciousness? How are mental illnesses related to changes in brain function? Find the answers to these and countless other questions in Neuroscience For Dummies, 2nd Edition
Neurobiology For Dummies
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Author : Frank Amthor
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-10
Neurobiology For Dummies written by Frank Amthor and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-10 with Medical categories.
The approachable, comprehensive guide to neurobiology Neurobiology rolls the anatomy, physiology, and pathology of the nervous system into one complex area of study. Neurobiology For Dummies breaks down the specifics of the topic in a fun, easy-to-understand manner. The book is perfect for students in a variety of scientific fields ranging from neuroscience and biology to pharmacology, health science, and more. With a complete overview of the molecular and cellular mechanisms of the nervous system, this complete resource makes short work of the ins and outs of neurobiology so you can understand the details quickly. Dive into this fascinating guide to an even more fascinating subject, which takes a step-by-step approach that naturally builds an understanding of how the nervous system ties into the very essence of human beings, and what that means for those working and studying in the field of neuroscience. The book includes a complete introduction to the subject of neurobiology. Gives you an overview of the human nervous system, along with a discussion of how it's similar to that of other animals Discusses various neurological disorders, such as strokes, Alzheimer's disease, Parkinson's disease, and schizophrenia Leads you through a point-by-point approach to describe the science of perception, including how we think, learn, and remember Neurobiology For Dummies is your key to mastering this complex topic, and will propel you to a greater understanding that can form the basis of your academic and career success.
Neuromarketing For Dummies
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Author : Stephen J. Genco
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-29
Neuromarketing For Dummies written by Stephen J. Genco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-29 with Business & Economics categories.
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
The Complete Idiot S Guide To Understanding The Brain
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Author : Arthur Bard
language : en
Publisher: Penguin
Release Date : 2002
The Complete Idiot S Guide To Understanding The Brain written by Arthur Bard and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Health & Fitness categories.
Describes the biology of the brain, the brain's functions, causes of brain disorders and neurological diseases, and ways to measure and increase intelligence.
The Student S Guide To Cognitive Neuroscience
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Author : Jamie Ward
language : en
Publisher: Psychology Press
Release Date : 2015-02-11
The Student S Guide To Cognitive Neuroscience written by Jamie Ward and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Psychology categories.
Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated third edition of the best-selling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition. The book presents an up-to-date overview of the latest theories and findings in all the key topics in cognitive neuroscience, including vision, memory, speech and language, hearing, numeracy, executive function, social and emotional behaviour and developmental neuroscience, as well as a new chapter on attention. Throughout, case studies, newspaper reports and everyday examples are used to help students understand the more challenging ideas that underpin the subject. In addition each chapter includes: Summaries of key terms and points Example essay questions Recommended further reading Feature boxes exploring interesting and popular questions and their implications for the subject. Written in an engaging style by a leading researcher in the field, and presented in full-color including numerous illustrative materials, this book will be invaluable as a core text for undergraduate modules in cognitive neuroscience. It can also be used as a key text on courses in cognition, cognitive neuropsychology, biopsychology or brain and behavior. Those embarking on research will find it an invaluable starting point and reference. The Student’s Guide to Cognitive Neuroscience, 3rd Edition is supported by a companion website, featuring helpful resources for both students and instructors.
The Neuroscience Of You
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Author : Chantel Prat
language : en
Publisher: Penguin
Release Date : 2022-08-02
The Neuroscience Of You written by Chantel Prat and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-02 with Science categories.
From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us. With style and wit, Chantel Prat takes us on a tour of the meaningful ways that our brains are dissimilar from one another. Using real-world examples, along with take-them-yourself tests and quizzes, she shows you how to identify the strengths and weakness of your own brain, while learning what might be going on in the brains of those who are unlike you. With sections like “Focus,” “Navigate,” and “Connect,” The Neuroscience of You helps us see how brains that are engineered differently ultimately take diverse paths when it comes time to prioritize information, use what they’ve learned from experience, relate to other people, and so much more. While other scientists focus on how “the” brain works “on average,” Prat argues that our obsession with commonalities has slowed our progress toward understanding the very things that make each of us unique and interesting. Her field-leading research, employing cutting-edge technology, reveals the truth: Complicated as it may be, no two brains are alike. And individual differences in brain functioning are as pervasive as they are fundamental to defining what “normal” looks like. Adages such as, “I’m not wired that way” intuitively point to the fact that the brains we’re piloting, educating, and parenting are wonderfully distinct, explaining a whole host of phenomena, from how easily a person might learn a second language in adulthood to whether someone feels curious or threatened when faced with new information. This book invites the reader to understand themselves and others by zooming in so close that we all look gray and squishy.
Fundamentals Of Cognitive Neuroscience
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Author : Bernard Baars
language : en
Publisher: Academic Press
Release Date : 2013
Fundamentals Of Cognitive Neuroscience written by Bernard Baars and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Medical categories.
This introductory text offers a comprehensive and easy-to-follow guide to cognitive neuroscience. Chapters cover all aspects of the field - the neural framework, sight, sound, consciousness, learning/memory, problem solving, speech, executive control, emotions, socialization and development - in a student-friendly format with extensive pedagogy and ancillaries to aid both the student and professor. Throughout the text, case studies and everyday examples are used to help students understand the more challenging aspects of the material.
Philosophy For Dummies
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Author : Tom Morris
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-10
Philosophy For Dummies written by Tom Morris and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-10 with Philosophy categories.
Discover how to apply ancient wisdom to your everyday life Philosophy at its best is an activity more than a body of knowledge. In an ancient sense, done right, it is a healing art. It’s intellectual self-defense. It’s a form of therapy. But it’s also much more. Philosophy is map-making for the soul, cartography for the human journey. It’s an important navigational tool for life that too many modern people try to do without. Philosophy For Dummies is for anyone who has ever entertained a question about life and this world. In a conversational tone, the book's author – a modern-day scholar and lecturer – brings the greatest wisdom of the past into the challenges that we face now. This refreshingly different guide explains philosophical fundamentals and explores some of the strangest and deepest questions ever posed to human beings, such as How do we know anything? What does the word good mean? Are we ever really free? Do human beings have souls? Is there life after death? Is there a God? Is happiness really possible in our world? This book is chock full of all those questions you may have long wanted to think about and talk with someone about, but have never had the time or opportunity to tackle head on. Philosophy For Dummies invites you to discuss the issues you find in the guide, share perspectives, and compare thoughts and feelings with someone you respect. You'll find lots of material to mull over with your friends or spouse, including thoughts on When to doubt, and when to doubt our doubts The universal demand for evidence and proof The four dimensions of human experience Arguments for materialism Fear of the process of dying Prayers and small miracles Moral justification for allowing evil The ancient philosopher Socrates (fifth century, B.C.) thought that, when it comes to the Ultimate Questions, we all start off as dummies. But if we are humbly aware of how little we actually know, then we can really begin to learn. Philosophy For Dummies will put you on the path to wising up as you steer through the experience called life.
The Women S Brain Book
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Author : Sarah McKay
language : en
Publisher:
Release Date : 2025-09-30
The Women S Brain Book written by Sarah McKay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-09-30 with Health & Fitness categories.
In this fully revised and updated edition, neuroscientist Dr Sarah McKay delivers the essential guide to understanding women's brain health and wellbeing, redefining how we think and talk about the female brain across the lifespan. Women's brain health is no longer a niche topic. Neuroscience is uncovering answers to questions women have pondered for generations - demystifying everything from puberty, periods, contraception, pregnancy, sex and love to menopause, hormone therapy and dementia. Understanding how the brain is shaped by genetics, hormones and life experiences is vital for women to maintain their health and embrace their unique strengths at every stage of life. This empowering and practical book takes you on a journey through the lifespan, exploring: - Life in utero - Infancy and childhood - Puberty and the teenage brain - The menstrual cycle - Sex, love and relationships - Pregnancy and motherhood - Menopause - Depression, anxiety and mental health - The ageing brain Dr McKay weaves together the latest research, captivating stories and interviews with leading neuroscientists and medical professionals working in women's health, hormones, development, reproduction, mental health and ageing. This new edition provides crucial insights into your brain health and mental wellbeing and reveals what is going on inside your head at every age and life stage.
Psychology For Dummies
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Author : Adam Cash
language : en
Publisher: John Wiley & Sons
Release Date : 2013-06-21
Psychology For Dummies written by Adam Cash and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-21 with Psychology categories.
Understand why you feel and act the way you do Psychology For Dummies is a fun, user-friendly guide to the basics of human behavior and mental processes. In plain English—and using lots of everyday examples—psychologist Dr. Adam Cash cuts through the jargon to explain what psychology is all about and what it tells you about why you do the things you do. With this book as your guide, you'll: gain profound insights into human nature; understand yourself better; make sense of individual and group behaviors; explore different approaches in psychology; recognize problems in yourself and others; make informed choices when seeking psychological counseling; and much more. Shows you how understanding human psychology can help you make better decisions, avoid things that cause stress, manage your time to a greater degree, and set goals Helps you make informed choices when seeking psychological counseling Serves as an invaluable supplement to classroom learning From Freud to forensics, anorexia to xenophobia, Psychology For Dummies takes you on a fascinating journey of self discovery.