New Frontiers Of Customer Strategy
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New Frontiers Of Customer Strategy
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Author : Thierry Delecolle
language : en
Publisher: John Wiley & Sons
Release Date : 2024-06-21
New Frontiers Of Customer Strategy written by Thierry Delecolle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-21 with Medical categories.
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.
New Frontiers Of Customer Strategy
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Author : Thierry Delecolle
language : en
Publisher: John Wiley & Sons
Release Date : 2024-07-23
New Frontiers Of Customer Strategy written by Thierry Delecolle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-23 with Medical categories.
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.
Customer Experience Strategy Design Implementation
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Author : Maurice Fitzgerald
language : en
Publisher:
Release Date : 2017-04-17
Customer Experience Strategy Design Implementation written by Maurice Fitzgerald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-17 with categories.
Engage hearts, minds and organizations to make customers happierWe will show you howYou probably have lots ideas that will make things better for customers, but you don't have the time, money or people to implement everything. How should you go about choosing the best ideas? How can you secure the resources you need to be successful? How can you bring more customer focus to your entire company? I want to help you to make all of that happen. Three keys to successI learned about customer experience in the clothing industry, and went on to lead it in three of the largest high-tech companies. Three things remained constant throughout that time. First, you are probably wrong if you think you know what customers want, but have not actually asked them. Second, it can be really hard to get the people and other resources you need to improve things for customers. Third, unless you take a systematic approach to creating and implementing a customer experience improvement strategy, you cannot possibly be successful. Use my experience to accelerate yoursWhether you are starting a new position in customer experience or have many successful years behind you, I believe I can provide new insights that will help you to get things done quickly. I have made many mistakes over many years. I learned from them, and have now documented what I learned. I have faced all sorts of problems. I have solved almost all of them, perhaps not perfectly. Hopefully you can learn what I learned, and do even better. Strategy is all about resource allocationI have learned one fundamental thing about designing business strategy and customer experience strategy. It is all about allocation of resources: people and money. Any investment you make in people and money must return more than it costs. If you don't already have the people and money, you have to ask for them. The people you ask will want you to justify your proposal, based on facts. You will also have to appeal to their emotions. I will show you how to do that. Engage both hearts and mindsI have also learned one thing about persuading leaders and employees to adopt, fund, and implement a customer experience strategy. You can only be successful by engaging people's emotions, rather than simply presenting the facts. My work was far more successful once I understood exactly how to engage both hearts and minds, based on the principles of behavioural economics. Artwork that makes it memorableI have the good fortune to have a brother who combines two rare talents. He has an Oxford doctorate in cognitive psychology, and he is a successful artist. He also has a weird sense of humor. He has used this special combination to make many points in the book far more memorable. You won't find this in any other strategy books. Updated in March 2019I updated my research on the relationship between customer and employee satisfaction (now covers 398 large businesses selling to US consumers) in March 2019, and updated the corresponding section of the book. This and a series of other minor improvements brought new versions of the Kindle and print editions of the book in early March 2019. Now what?So, how do you go about deciding what to do next? That is what this book is all about. It provides a straightforward methodology for studying what your customers and partners want, and other major factors that drive decisions. There is a special focus on communication. I have used it successfully at large and small scale. I have used it at HP to drive country strategies, business unit strategies and M&A strategies. I have used it for a small software company with only four employees. It scales well. I believe it is the best possible way of developing a customer experience strategy in a short time. It does work. You do need it. You are just a click or two away. You know what to do now.
New Frontiers In Open Innovation
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Author : Henry Chesbrough
language : en
Publisher: OUP Oxford
Release Date : 2014-11-06
New Frontiers In Open Innovation written by Henry Chesbrough and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-06 with Business & Economics categories.
Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, underlying mechanisms how companies can be successful open innovators have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way. This book provides a thorough examination of research conducted to date on open innovation, as well as a comprehensive overview of what will be the most important, most promising and most relevant research topics in this area during the next decade. "Open Innovation: Researching a new paradigm" (OUP 2006) was the first initiative to bring open innovation closer to the academic community. Open innovation research has since then been growing in an exponential way and research has evolved in different and unexpected directions. As the research field is growing, it becomes increasingly difficult for young (and even experienced scholars) to keep an overview of the most important trends in open innovation research, of the research topics that are most promising for the coming years, and of the most interesting management challenges that are emerging in organizations practicing open innovation. In the spirit of an open approach to innovation, the editors have engaged other scholars and practitioners to contribute some of their interesting insights in this book.Companies have to innovate to stay competitive, and they have to collaborate with other organizations to innovate effectively. Although the benefits of "open innovation" have been described in detail before, mechanisms underlying how companies can be successful "open innovators" have not be understood well. A growing community of innovation management researchers started to develop different frameworks to understand open innovation in a more systematic way.
Business Model Innovation
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Author : S.M. Riad Shams
language : en
Publisher: Routledge
Release Date : 2021-04-26
Business Model Innovation written by S.M. Riad Shams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with Business & Economics categories.
There has been growing interest on business models among academics and practitioners in recent years, as business model describes how an organization creates, distributes and captures value and, therefore, can be considered the DNA of the organization. Recently, factors related to digital transformation, the vital role of sustainability and social aspects, along with an increasing globalization, have pushed towards radical transformations in business models. This book aims to further our knowledge on business model innovation in new contexts of analysis and with new perspectives of investigation. Insights from business model innovation are presented from studies focusing on start-ups, small businesses and large businesses to provide a bigger picture on new dynamics connected to digital transformation, sustainability, new global relationships. As such, the scope is on new ways to create value, new components and dynamics (such as digitalization and sustainability) concerning the key elements of the business model (value creation, value configuration and value capture), and new relationships between actors that may foster business model innovation. It represents a valuable resource for practitioners willing to innovate business models, academics aiming at finding new research lines, and students keen to learn more about business models.
The Internet Strategy Handbook
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Author : Mary J. Cronin
language : en
Publisher: Harvard Business Review Press
Release Date : 1996
The Internet Strategy Handbook written by Mary J. Cronin and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Affaires categories.
The Internet Strategy Handbook is the first book to bring together the advice of managers who have spearheaded their company's Internet strategy. In close detail, 10 Internet pioneers, including managers from Dow Jones, Lockheed Martin, Genentech, and Digital, show exactly how their companies have profited from their Internet connections. They examine the strategic impact of the Internet and the World Wide Web on their corporate strategies, analyze both their successes and failures, present cost-benefit analyses, and review key issues and emerging trends in successful Internet implementation such as secure commercial transactions, staff training, and competitive advantage. Managers evaluating the potential of the Internet for the first time, executives seeking to gain more value from existing Internet connections, consultants, entrepreneurs, and all Internet business users will refer to The Internet Strategy Handbook again and again. Its mix of strategic thinking, implementation advice, and model corporate applications will remain relevant long after the current Internet technical guides have become obsolete.
The New Frontiers Of International Business
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Author : Hemant Merchant
language : en
Publisher: Springer Nature
Release Date : 2022-08-25
The New Frontiers Of International Business written by Hemant Merchant and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-25 with Business & Economics categories.
This handbook takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). The chapters in part 1 briefly discuss the scholarly landscape in IB, identify new ways of advancing the current literature, and highlight some ways in which to do so. The chapters in part 2 discuss current topics IB scholars should focus on, how to understand them, the challenges involved, and the role of interdisciplinary outreach. The chapters in part 3 discuss IB’s broader societal role along several dimensions of relevance to scholars and practitioners. IB researchers, management scholars, and practitioners can use this book to enhance their current knowledge and nurture new ideas based on the chapters written by some of the world’s leading experts.
New Frontiers In Environmental Sciences And Human Health Niehs 2006 2011 Strategic Plan
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Author :
language : en
Publisher: DIANE Publishing
Release Date :
New Frontiers In Environmental Sciences And Human Health Niehs 2006 2011 Strategic Plan written by and has been published by DIANE Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Routledge Companion To Strategic Marketing
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Author : Bodo B. Schlegelmilch
language : en
Publisher: Routledge
Release Date : 2020-11-24
The Routledge Companion To Strategic Marketing written by Bodo B. Schlegelmilch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-24 with Business & Economics categories.
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
The Frontiers Of Excellence
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Author : Robert H. Waterman
language : en
Publisher:
Release Date : 1995
The Frontiers Of Excellence written by Robert H. Waterman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Industrial management categories.
This title explores the fundamental secrets of success of some of the world's most admired companies. The author's purpose is simple - to discover, in depth and at firsthand, the reason that these organizations (including a school in the Bronx, New York City) do so well. organize around their own people and in ways that meet and anticipate customer needs. They empower their staff, give them something to believe in, challenge them, provide them with recognition, and are committed to continuous learning and innovation, to change and to total customer relationships. so good. Other insights include: companies that set profits as their number-one goal are actually less profitable in the longrun than people-centred organizations; American competitiveness far outstrips Japan, Germany, France and Britain; and organization is strategy. Robert Waterman is co-author of In Search of Excellence, and author of The Renewal Factor and Adhocracy: The Power to Change.
