New Frontiers Of Customer Strategy
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New Frontiers Of Customer Strategy
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Author : Thierry Delecolle
language : en
Publisher: John Wiley & Sons
Release Date : 2024-07-23
New Frontiers Of Customer Strategy written by Thierry Delecolle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-23 with Medical categories.
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.
The Routledge Companion To Strategic Marketing
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Author : Bodo B. Schlegelmilch
language : en
Publisher: Routledge
Release Date : 2020-11-24
The Routledge Companion To Strategic Marketing written by Bodo B. Schlegelmilch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-24 with Business & Economics categories.
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Customer Centric Marketing Strategies Tools For Building Organizational Performance
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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2012-11-30
Customer Centric Marketing Strategies Tools For Building Organizational Performance written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-30 with Business & Economics categories.
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
The Impact Of Digitalization On Current Marketing Strategies
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Author : Luis Matosas-López
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-03-14
The Impact Of Digitalization On Current Marketing Strategies written by Luis Matosas-López and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
Marketing Theory
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Author : Jagdish N. Sheth
language : en
Publisher: John Wiley & Sons
Release Date : 2024-11-13
Marketing Theory written by Jagdish N. Sheth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-13 with Business & Economics categories.
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works
New Frontiers In Technical Analysis
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Author : Paul Ciana
language : en
Publisher: John Wiley & Sons
Release Date : 2011-08-24
New Frontiers In Technical Analysis written by Paul Ciana and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-24 with Business & Economics categories.
An essential guide to the most innovative technical trading tools and strategies available In today's investment arena, there is a growing demand to diversify investment strategies through numerous styles of contemporary market analysis, as well as a continuous search for increasing alpha. Paul Ciana, Bloomberg L.P.'s top liason to Technical Analysts worldwide, understands these challenges very well and that is why he has created New Frontiers in Technical Analysis. Paul, along with in-depth contributions from some of the worlds most accomplished market participants developed this reliable guide that contains some of the newest tools and strategies for analyzing today's markets. The methods discussed are based on the existing body of knowledge of technical analysis and have evolved to support, and appeal to technical, fundamental, and quantitative analysts alike. • It answers the question "What are other people using?" by quantifying the popularity of the universally accepted studies, and then explains how to use them • Includes thought provoking material on seasonality, sector rotation, and market distributions that can bolster portfolio performance • Presents ground-breaking tools and data visualizations that paint a vivid picture of the direction of trend by capitalizing on traditional indicators and eliminating many of their faults • And much more Engaging and informative, New Frontiers in Technical Analysis contains innovative insights that will sharpen your investments strategies and the way you view today's market.
Futures In Action
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Author : Carine Dartiguepeyrou
language : en
Publisher: John Wiley & Sons
Release Date : 2025-01-15
Futures In Action written by Carine Dartiguepeyrou and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-15 with Business & Economics categories.
In order to think about the future and bring it to life, Futures in Action emphasizes the practical and pragmatic dimensions of foresight. This book makes it possible to develop a vision of the future, to anticipate significant changes and pinpoint the weak areas. Foresight helps to rally players around a common vision, influence strategic decisions, and inspire innovation and organizational transformation. Futures in Action brings together the expertise of contributors from a wide range of public and private organizations. The diversity of their contributions puts into perspective the implementation of foresight both in France and worldwide. Exploring the major lessons and questions to come, this book is for all those who are convinced of the need to anticipate and build the future by taking action today.
Social Impact In Solidarity Based Organizations
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Author : Julien Kleszczowski
language : en
Publisher: John Wiley & Sons
Release Date : 2025-07-29
Social Impact In Solidarity Based Organizations written by Julien Kleszczowski and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-29 with Business & Economics categories.
In recent years, social impact assessment (SIA) has become an important issue for organizations in the social and solidarity economy (SSE). SIA refers to the measurement of the effects of these organizations on society, and it is increasingly seen as a performance measurement for this type of organization. Social Impact in Solidarity-based Organizations is based on a series of original case studies of SIA approaches carried out in a variety of organizations. It takes a nuanced, reflective look at SIA, charting a path between unreserved promotion and wholesale rejection of the very principle of the approach. The book focuses on the debates, uses and limits of SIA practices, placing them in their own contexts, values, challenges and objectives.
Reinventing Territories Through Solidarity
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Author : Didier Chabaud
language : en
Publisher: John Wiley & Sons
Release Date : 2025-06-23
Reinventing Territories Through Solidarity written by Didier Chabaud and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-23 with Business & Economics categories.
While territories have always faced multiple challenges, the addition of ecological transition to economic, cultural and social issues complicates matters considerably. Transition calls for new perspectives. The reinvention of territories through solidarity appears to be a particularly relevant approach as it allows us to draw on the many innovations brought about by players in the social and solidarity economy (SSE). To illustrate this point, the book brings together case studies that bear witness to their astonishing ability to link the economy and local democracy to ensure the sustainability of their activities. These case studies illustrate a renewed vision of territorial development based on cooperation between the SSE, local authorities, entrepreneurs and citizens. Subsequently, they usher in a new way of thinking about public action, in which solidarity players undertake an important role, in co-constructing with local public players, systems capable of meeting the major challenges of our time.
Strategic Use Of Crm
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Author : Vladimir Tosovic
language : en
Publisher: diplom.de
Release Date : 2001-09-26
Strategic Use Of Crm written by Vladimir Tosovic and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-26 with Business & Economics categories.
Inhaltsangabe:Abstract: CRM is a buzzword nowadays. This catchphrase has become the revenue driver for the consultants and a nightmare for the people responsible for its implementation. Although this topic receives broad media attention, the presented strategic CRM issues are very fuzzy. Attracted by the enormous revenue potential, there is a vast of CRM experts giving tips on the CRM strategies, which results in a very unclear and even contrary coverage of this subject. The companies feel that they need CRM, but as soon as they try to find out what that is and how could it be beneficial for their business, they get very diverse and vague answers. This work will seek to provide a consistent picture of CRM strategy and the underlying technology The focus of this paper is to offer a critical analysis of different strategic CRM concepts and integrate them into one CRM framework. As CRM is made possible by the technology developments, the understanding of opportunities provided by the underlying technology is necessary. Therefore the center of attention will be in the explanation of the interaction between the customer oriented strategy and the enabling technology. In order to uncover the essence of CRM, this paper will provide a look at the roots of CRM. It will explain the theoretical background of CRM and the new market challenges, which have been pushing the development of the CRM concept. Also the relationship between the customer satisfaction and the customer profitability must be evaluated, as satisfied customers is one of the main intentions of CRM. I want also to approach some practical issues of CRM. This study will seek to outline the findings about the bottom line impact of CRM and the issues on the accessibility of the customer information. Finally, with the last chapter I will try to close with useful recommendations regarding CRM strategy development and provide a conclusion on the results achieved in this work. Inhaltsverzeichnis:Table of Contents: List of Abbreviations CHAPTER 1 1.1Introduction1 1.2Problem Definition2 1.3Objectives of the study2 1.4Relevance of the study3 1.5Research methodology3 1.6Limitations of study3 CHAPTER 2 -The new challenges 2.1Changing customers5 2.2Theoretical background of CRM6 2.2.1The marketing paradigm shift6 2.2.2Relationship marketing7 2.2.3One-to-one marketing8 2.2.4Critics on relationship marketing9 2.2.5The new marketing model10 2.3Customer satisfaction and [...]