New Media Management Internet Der Dinge
DOWNLOAD
Download New Media Management Internet Der Dinge PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get New Media Management Internet Der Dinge book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
New Media Management Internet Der Dinge
DOWNLOAD
Author : Daniel Scherb
language : de
Publisher: GRIN Verlag
Release Date : 2020-11-04
New Media Management Internet Der Dinge written by Daniel Scherb and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-04 with Computers categories.
Einsendeaufgabe aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,7, SRH Hochschule Riedlingen, Sprache: Deutsch, Abstract: Diese Einsendeaufgabe mit dem Titel "New Media Management: Internet der Dinge" erläutert die folgenden Begriffe: Internet der Dinge, Smart Home, Machine-to-Machine-Kommunikation sowie Industrie 4.0, einschließlich ihrer technischen, werblichen und nutzerrelevanten Möglichkeiten. Das Internet prägt und beeinflusst unser heutiges Leben zunehmend. Insbesondere seit der Jahrhundertwende konnten auf dem Gebiet der digitalen Technik große Fortschritte gemacht und somit stetig neue Anwendungsgebiete für das Internet erschlossen werden. Spätestens seit der flächendeckenden Verfügbarkeit und Nutzung des Internets für den Privatgebrauch, ist dieses fester Bestandteil unserer heutigen Lebensweise geworden. Informationsbeschaffung, Einkäufe, Banküberweisungen, Pflege sozialer Kontakte oder die Buchung des nächsten Urlaubes – die Möglichkeiten des Internets scheinen schier unbegrenzt und sind aus unserem Alltag kaum mehr wegzudenken. Dass das Internet das Leben um einiges leichter machen kann, ist mit Sicherheit unstrittig. Auch für Unternehmen (unerheblich ob es sich dabei um ein Dienstleistungsunternehmen mit überwiegender Bürotätigkeit oder um ein Industrieunternehmen zur Wertschöpfung handelt) bietet der technische Fortschritt ungeahnte Möglichkeiten. Zu Zeiten in denen Begriffe wie Effektivität, Optimierung und Kostenreduzierung in Unternehmen immer thematisiert werden, könnte das Internet auch hier der Schlüssel zum Erfolg sein. Die Technik macht es möglich, Computer von reinen Eingabegeräten, bei denen die Maschine lediglich das weiß und verarbeitet, was ihr der Mensch via Befehle oder Eingabe vermittelt, hin zu „intelligenten“ Maschinen zu entwickeln. Das Stichwort lautet „Internet der Dinge“ oder „Internet of Things“, kurz „IoT“.
Smart Marketing With The Internet Of Things
DOWNLOAD
Author : Simões, Dora
language : en
Publisher: IGI Global
Release Date : 2018-07-20
Smart Marketing With The Internet Of Things written by Simões, Dora and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Business & Economics categories.
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Handbook Of Research On Iot Digital Transformation And The Future Of Global Marketing
DOWNLOAD
Author : El-Gohary, Hatem
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Handbook Of Research On Iot Digital Transformation And The Future Of Global Marketing written by El-Gohary, Hatem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Global Applications Of The Internet Of Things In Digital Marketing
DOWNLOAD
Author : Naim, Arshi
language : en
Publisher: IGI Global
Release Date : 2023-05-23
Global Applications Of The Internet Of Things In Digital Marketing written by Naim, Arshi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-23 with Business & Economics categories.
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Transforming Management With Ai Big Data And Iot
DOWNLOAD
Author : Fadi Al-Turjman
language : en
Publisher: Springer Nature
Release Date : 2022-02-17
Transforming Management With Ai Big Data And Iot written by Fadi Al-Turjman and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-17 with Technology & Engineering categories.
This book discusses the effect that artificial intelligence (AI) and Internet of Things (IoT) have on industry. The authors start by showing how the application of these technologies has already stretched across domains such as law, political science, policy, and economics and how it will soon permeate areas of autonomous transportation, education, and space exploration, only to name a few. The authors then discuss applications in a variety of industries. Throughout the volume, the authors provide detailed, well-illustrated treatments of each topic with abundant examples and exercises. This book provides relevant theoretical frameworks and the latest empirical research findings in various applications. The book is written for professionals who want to improve their understanding of the strategic role of trust at different levels of the information and knowledge society, that is, trust at the level of the global economy, of networks and organizations, of teams and work groups, of information systems and, finally, trust at the level of individuals as actors in the networked environments. Presents research in various industries and how artificial intelligence and Internet of Things is changing the landscape of business and management; Includes new and innovative features in artificial intelligence and IoT that can help in raising economic efficiency at both micro and macro levels; Examines case studies with tried and tested approaches to resolution of typical problems in each application of study.
The Internet Of People Things And Services
DOWNLOAD
Author : Claire A Simmers
language : en
Publisher: Routledge
Release Date : 2018-03-19
The Internet Of People Things And Services written by Claire A Simmers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-19 with Business & Economics categories.
The transformational technologies of the Internet-Web compound continue to exert a vast and readily apparent influence on the way we live and work. In recent times, internet penetration is now very high in most parts of the world, impacting the context and content of the workplace and the boundary between work and private life is even more porous. Not only has the reach increased, but the technologies to access the Internet-Web have further evolved towards increasing portability. The hardware evolution from desktops to laptops to mobile technologies (phones, tablets, watches, eyeglasses) marches forward. The increasing mobility and 24/7 accessibility offers the opportune time to revisit the transformations occurring. Today the Internet consists of billions of digital devices, people, services and other physical objects with the potential to seamlessly connect, interact and exchange information about themselves and their environment. Organizations now use these digital devices and physical objects to produce and consume Internet-based services. This new Internet ecosystem is commonly referred to as the Internet of People, Things and Services (IoPTS). In this follow-up to their 2006 volume, Simmers & Anandarajan examine how The Internet of People, Things and Services (IoPTS) transforms our workplaces. Information and communications technology (ICT) expansion from desktops to laptops to ubiquitous smart objects that sense and communicate directly over the internet – the IoPTS - offers us the opportune time to revisit how the Internet transforms our workplaces.
Information And Knowledge In Internet Of Things
DOWNLOAD
Author : Teresa Guarda
language : en
Publisher: Springer Nature
Release Date : 2021-10-06
Information And Knowledge In Internet Of Things written by Teresa Guarda and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-06 with Technology & Engineering categories.
This book provides readers with an insight into information and knowledge in the Internet of Things, in particular an investigation of data management and processing, information extraction, technology, knowledge management, knowledge sharing, knowledge co-creation, knowledge integration, and the development of new intelligent services available anytime, anywhere, by anyone. The authors show how IoT enables communication and ubiquitous computing between global citizens, networked machines and physical objects, providing a promising vision of the future integrating the real world of knowledge agents and things with the virtual world of information.
Out Thinking Organizational Communications
DOWNLOAD
Author : Joachim Klewes
language : en
Publisher: Springer
Release Date : 2016-09-02
Out Thinking Organizational Communications written by Joachim Klewes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-02 with Business & Economics categories.
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
The Internet Of Things
DOWNLOAD
Author : Daniel Giusto
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-03-10
The Internet Of Things written by Daniel Giusto and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-10 with Technology & Engineering categories.
This book constitutes the proceedings from the 20th Tyrrhenian Workshop on Digital Communications, held September 2009 in Pula, Sardinia, Italy and focused on the "Internet of Things."
The Internet Of Things Entrepreneurial Ecosystems
DOWNLOAD
Author : James A. Cunningham
language : en
Publisher: Springer Nature
Release Date : 2020-07-13
The Internet Of Things Entrepreneurial Ecosystems written by James A. Cunningham and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-13 with Business & Economics categories.
This book focuses on the Internet of Things (IoT). IoT has caught the imagination as a transformational technology that will positively impact a large and diverse array of socio-economic activities. This book explores this impact, beginning with a chapter highlighting the promises and complexities of the IoT. It then explores these in greater detail in subsequent chapters. The first of these chapters explores the patenting activity of leading companies and is followed by a discussion of the challenges faced by the growth of ‘unicorns’ within Europe. The fourth chapter outlines a methodology for determining when investments in IoT should occur and is followed by a discussion of how the data generated by IoT will change marketing related decisions. The scope and complexity of the regulatory and governance structures associated with the IoT are then explored in the sixth chapter. These issues are brought together in the final chapter, which identifies the opportunities and challenges emanating from the IoT and how these may be tackled. This book will be valuable reading to academics working in the field of disruptive technology, innovation management, and technological change more broadly.