Smart Marketing With The Internet Of Things
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Smart Marketing With The Internet Of Things
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Author : Simões, Dora
language : en
Publisher: IGI Global
Release Date : 2018-07-20
Smart Marketing With The Internet Of Things written by Simões, Dora and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-20 with Business & Economics categories.
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Transforming The Internet Of Things For Next Generation Smart Systems
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Author : Alankar, Bhavya
language : en
Publisher: IGI Global
Release Date : 2021-06-04
Transforming The Internet Of Things For Next Generation Smart Systems written by Alankar, Bhavya and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-04 with Computers categories.
The internet of things (IoT) has massive potential to transform current business models and enhance human lifestyles. With the current pace of research, IoT will soon find many new horizons to touch. IoT is now providing a base of technological advancement in various realms such as pervasive healthcare, smart homes, smart cities, connected logistics, automated supply chain, manufacturing units, and many more. IoT is also paving the path for the emergence of the digital revolution in industrial technology, termed Industry 4.0. Transforming the Internet of Things for Next-Generation Smart Systems focuses on the internet of things (IoT) and how it is involved in modern day technologies in a variety of domains. The chapters cover IoT in sectors such as agriculture, education, business and management, and computer science applications. The multi-disciplinary view of IoT provided within this book makes it an ideal reference work for IT specialists, technologists, engineers, developers, practitioners, researchers, academicians, and students interested in how IoT will be implemented in the next generation of smart systems and play an integral role in advancing technology in the future.
Smart And Sustainable Interactive Marketing
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Author : Irani, Hamid Reza
language : en
Publisher: IGI Global
Release Date : 2024-01-22
Smart And Sustainable Interactive Marketing written by Irani, Hamid Reza and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-22 with Business & Economics categories.
In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.
Innovations In The Industrial Internet Of Things Iiot And Smart Factory
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Author : Goundar, Sam
language : en
Publisher: IGI Global
Release Date : 2021-01-22
Innovations In The Industrial Internet Of Things Iiot And Smart Factory written by Goundar, Sam and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-22 with Computers categories.
Industrial internet of things (IIoT) is changing the face of industry by completely redefining the way stakeholders, enterprises, and machines connect and interact with each other in the industrial digital ecosystem. Smart and connected factories, in which all the machinery transmits real-time data, enable industrial data analytics for improving operational efficiency, productivity, and industrial processes, thus creating new business opportunities, asset utilization, and connected services. IIoT leads factories to step out of legacy environments and arcane processes towards open digital industrial ecosystems. Innovations in the Industrial Internet of Things (IIoT) and Smart Factory is a pivotal reference source that discusses the development of models and algorithms for predictive control of industrial operations and focuses on optimization of industrial operational efficiency, rationalization, automation, and maintenance. While highlighting topics such as artificial intelligence, cyber security, and data collection, this book is ideally designed for engineers, manufacturers, industrialists, managers, IT consultants, practitioners, students, researchers, and industrial industry professionals.
Collaborative Internet Of Things C Iot
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Author : Fawzi Behmann
language : en
Publisher: John Wiley & Sons
Release Date : 2015-06-22
Collaborative Internet Of Things C Iot written by Fawzi Behmann and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-22 with Technology & Engineering categories.
This book provides a simplified visionary approach about the future direction of IoT, addressing its wide-scale adoption in many markets, its interception with advanced technology, the explosive growth in data, and the emergence of data analytics. IoT business applications span multiple vertical markets. The objective is to inspire creative thinking and collaboration among startups and entrepreneurs which will breed innovation and deliver IoT solutions that will positively impact us by making business processes more efficient, and improving our quality of life. With increasing proliferation of smart-phones and social media, data generated by user wearable/mobile devices continue to be key sources of information about us and the markets around us. Better insights will be gained through cognitive computation coupled with business intelligence and visual analytics that are GIS-based.
Marketing And Smart Technologies
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Author : Álvaro Rocha
language : en
Publisher: Springer Nature
Release Date : 2019-11-28
Marketing And Smart Technologies written by Álvaro Rocha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-28 with Technology & Engineering categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Digitising The Industry Internet Of Things Connecting The Physical Digital And Virtualworlds
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Author : Ovidiu Vermesan
language : en
Publisher:
Release Date : 2024-10-21
Digitising The Industry Internet Of Things Connecting The Physical Digital And Virtualworlds written by Ovidiu Vermesan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-21 with Science categories.
This book provides an overview of the current Internet of Things (IoT) landscape, ranging from the research, innovation and development priorities to enabling technologies in a global context. A successful deployment of IoT technologies requires integration on all layers, be it cognitive and semantic aspects, middleware components, services, edge devices/machines and infrastructures. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC - Internet of Things European Research Cluster from research to technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster and the IoT European Platform Initiative (IoT-EPI) and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in the next years. The IoT is bridging the physical world with virtual world and requires sound information processing capabilities for the "digital shadows" of these real things. The research and innovation in nanoelectronics, semiconductor, sensors/actuators, communication, analytics technologies, cyber-physical systems, software, swarm intelligent and deep learning systems are essential for the successful deployment of IoT applications. The emergence of IoT platforms with multiple functionalities enables rapid development and lower costs by offering standardised components that can be shared across multiple solutions in many industry verticals. The IoT applications will gradually move from vertical, single purpose solutions to multi-purpose and collaborative applications interacting across industry verticals, organisations and people, being one of the essential paradigms of the digital economy. Many of those applications still have to be identified and involvement of end-users including the creative sector in this innovation is crucial. The IoT applications and deployments as integrated building blocks of the new digital economy are part of the accompanying IoT policy framework to address issues of horizontal nature and common interest (i.e. privacy, end-to-end security, user acceptance, societal, ethical aspects and legal issues) for providing trusted IoT solutions in a coordinated and consolidated manner across the IoT activities and pilots. In this, context IoT ecosystems offer solutions beyond a platform and solve important technical challenges in the different verticals and across verticals. These IoT technology ecosystems are instrumental for the deployment of large pilots and can easily be connected to or build upon the core IoT solutions for different applications in order to expand the system of use and allow new and even unanticipated IoT end uses. Technical topics discussed in the book include: - Introduction- Digitising industry and IoT as key enabler in the new era of Digital Economy- IoT Strategic Research and Innovation Agenda- IoT in the digital industrial context: Digital Single Market- Integration of heterogeneous systems and bridging the virtual, digital and physical worlds- Federated IoT platforms and interoperability- Evolution from intelligent devices to connected systems of systems by adding new layers of cognitive behaviour, artificial intelligence and user interfaces.- Innovation through IoT ecosystems- Trust-based IoT end-to-end security, privacy framework- User acceptance, societal, ethical aspects and legal issues- Internet of Things Applications
Big Data And Innovation In Tourism Travel And Hospitality
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2019-02-26
Big Data And Innovation In Tourism Travel And Hospitality written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-26 with Business & Economics categories.
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
The Internet Of Things
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Author : Michael Miller
language : en
Publisher: Que Publishing
Release Date : 2015-03-13
The Internet Of Things written by Michael Miller and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-13 with Computers categories.
How the Internet of Things will change your life: all you need to know, in plain English! The Internet of Things (IoT) won’t just connect people: It will connect “smart” homes, appliances, cars, offices, factories, cities... the world. You need to know what’s coming: It might just transform your life. Now, the world’s #1 author of beginning technology books has written the perfect introduction to IoT for everyone. Michael Miller shows how connected smart devices will help people do more, do it smarter, do it faster. He also reveals the potential risks—to your privacy, your freedom, and maybe your life. Make no mistake: IoT is coming quickly. Miller explains why you care, helps you use what’s already here, and prepares you for the world that’s hurtling toward you. --What is IoT? How does it work? How will it affect me? --What’s realistic, and what’s just hype? --How smart is my “smart TV” really? (And, is it watching me?) --Can smart IoT devices make me healthier? --Will smart appliances ever be useful? --How much energy could I save with a smart home? --What’s the future of wearable tech? --When will I have a self-driving car? --When will I have a nearly self-driving car? (Hint: Surprisingly soon.) --Is IoT already changing the way I shop? --What’s the future of drones, at war and in my neighborhood? --Could smart cities lower my taxes? --Who gets the data my devices are collecting? --How can I profit from the Internet of Things? --What happens when the whole world is connected? --Will I have any privacy left at all?
Optimization And Data Science In Industrial Engineering
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Author : A. Mirzazadeh
language : en
Publisher: Springer Nature
Release Date : 2025-01-25
Optimization And Data Science In Industrial Engineering written by A. Mirzazadeh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-25 with Computers categories.
This two-volume set CCIS 2204 and 2205 constitutes the refereed proceedings of the First International Conference on Optimization and Data Science in Industrial Engineering, ODSIE 2023, held in Istanbul, Turkey, during November 16–17, 2023. The 33 full papers and 2 short papers presented in these proceedings were carefully reviewed and selected from 311 submissions. The papers were organized in the following topical sections: Part I: smart and intelligent transportation systems; machine/deep/reinforcement learning in industries; and advances of artificial intelligence/operational research tools in healthcare. Part II: technology, learning and analytics in intelligent systems; expert systems, decision analysis, and advanced optimization; digital transformation of supply chain and logistics systems.